Year End Wrap Up
Knowhow Marketing Lab
In this special year-end wrap-up episode, Pip, Phelan, Rina, and Greg reflect on the biggest shifts, surprises, and lessons from the past year in digital marketing. This episode is a candid, wide-ranging conversation covering how AI actually changed day-to-day marketing work (without the apocalypse), what tools and platforms gained or lost relevance, and where marketers and business owners should focus their attention heading into the new year. Chapters 00:00 – Intro: KnowHow Marketing Lab & Annual Wrap-Up 01:00 – AI’s Real Impact on Marketing This Year 02:30 – SEO Changes,...
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Year-End Website Audit: What Every Business Owner Must Fix for 2026
Knowhow Marketing Lab
In this episode, Pip and Phelan walk business owners and marketers through a year-end website and marketing audit and explain what actually needs fixing before heading into 2026. They cover how to audit your website, marketing tools, analytics setup, and workflows, and why end-of-year planning isn’t about rigid goals, but about clarity, simplification, and smarter execution. From reviewing plugins, software subscriptions, and automation tools to tightening Google Analytics, Search Console, and Microsoft Clarity setups, this episode focuses on building a cleaner, more resilient marketing...
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Google Analytics: Why It Matters & How to Use It
Knowhow Marketing Lab
In this episode, Pip and Phelan break down why Google Analytics remains one of the most essential tools in digital marketing — and how businesses can use it to make smarter decisions. From understanding where your traffic comes from to spotting bot spikes, diagnosing anomalies, and tracking real user behavior, they walk through how analytics connects the dots between ads, organic search, social media, and sales. They discuss the difference between Google Analytics, Google Search Console, and Microsoft Clarity, how UTM parameters power better insights, and why key events and proper tracking...
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The Marketing Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
In this episode of The Marketing Pulse, Pip, Phelan, Rena, and Greg break down the latest shifts in AI and digital marketing—from smart glasses and Gemini updates to AI content issues, recipe-site “slop,” and unreliable shopping recommendations. They touch on new tools like ChatGPT collaboration, Google’s “Pelli,” and AI video creation in Google Ads, plus the Cloudflare outage that shook SEO rankings. Fast, insightful, and packed with practical takeaways, this episode helps marketers stay grounded in a rapidly changing digital landscape. Chapters 00:00 – Introduction &...
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Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t)
Knowhow Marketing Lab
Welcome back to our podcast! In this engaging episode, Pip and Phelan unpack the surprisingly powerful world of audio branding — and answer a big question for 2025: Do small businesses actually need a jingle? If you’ve ever wondered why jingles stick in your head, how sound influences brand recall, or whether modern platforms like TikTok and Instagram have changed the game, this episode breaks down what matters most. From the psychology of melody and repetition to practical ways small businesses can use sound strategically, Pip and Phelan explore where jingles make sense — and where they...
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Marketing Lab: Lessons from Top Brands
Knowhow Marketing Lab
Welcome back to the KnowHow Marketing Lab podcast! In this episode, Pip Seymour from Seymour Digital Media and Rena Little from Full Serve Web Marketing dive into the world of brand strategy and marketing lessons from some of the world’s most successful companies — from Apple and Gap to YouTube and Nike. This conversation explores how big-brand tactics can be scaled for small business success — from storytelling and customer loyalty to support systems, community building, and context-driven campaigns. Whether you’re a business owner, marketer, or entrepreneur, this episode helps you...
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AI Agents vs. ChatGPT: What Every Business Pro Must Know Before 2026
Knowhow Marketing Lab
Welcome back to our podcast! In this thought-provoking episode, Pip and Phelan explore one of the most important tech shifts heading into 2026 — the rise of AI Agents and how they compare to ChatGPT. If you’ve been using ChatGPT for your business and wondering what’s next, this episode breaks down everything you need to know to stay ahead: from the fundamentals of AI agents to advanced automation, frameworks, and real-world business use cases. Whether you’re a marketer, entrepreneur, or tech-savvy business owner, this discussion helps you understand when to use ChatGPT for simplicity...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
In this episode of The Pulse: This Month In The World Of Marketing, Pip, Phelan, and Greg dive into the latest changes shaking up search, social, and AI. The team unpacks Google’s massive SEO data leak, the deprecation of Chrome due to privacy and antitrust pressures, and the evolving landscape of browser technology. They discuss the impact of AI-generated content (“work slop”), the growing role of platforms like Reddit and TikTok in discovery, and the ongoing challenges of optimizing Google Business Profiles. The conversation also covers technical SEO, accessibility, the future of...
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Vibe Coding. What is it?
Knowhow Marketing Lab
In this episode, Rina and Phelan unpack the emerging concept of “vibe coding” — a way of creating applications and automations without traditional coding knowledge. They explore how AI can generate functional code from natural language prompts, allowing non-developers to build apps, plugins, and scripts by simply describing outcomes. The conversation moves from simple use cases like Google Ads scripts and Chrome extensions to more advanced scenarios such as WordPress plugins, e-commerce tools, and micro SaaS products. Along the way, they discuss the benefits (faster prototyping, lower...
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Marketing Pulse: This Month’s Trends, Tactics & Game-Changers
Knowhow Marketing Lab
In this episode of The Marketing Pulse, Pip, Phelan, Rina, and Greg tackle the latest shifts in social media, AI, and digital marketing. The roundtable dives into Instagram’s milestone of 3 billion users and unpacks why DMs, Reels, and recommendations now matter more than follower counts. They share tested insights on hashtags, keyword-driven discovery, and why email lists remain the gold standard for real connections. The conversation also covers “work slop” — a term from Harvard Business Review describing how poorly applied AI slows teams down. The group debates substance versus...
info_outlineWelcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative are joined by Pip and Rina Little to unpack the latest updates across SEO, social media, websites, and AI. This episode is filled with insights on AI, data rights, website accessibility, and the newest changes in Google Ads that every marketer should know about.
Stay ahead in the fast-paced world of digital marketing with practical tips and expert perspectives from the GeekSpeak crew.
Chapters
00:00 – Introduction & Podcast Kickoff
01:00 – Meta Partners with MidJourney: AI Image & Video Models
03:00 – Gemini AI Image Creation: Nano Banana Example
05:00 – Disney Lawsuits & Rights of AI-Generated Content
07:00 – Denmark’s Proposed User Rights Law
09:00 – WordPress Accessibility: Cadence Theme Ranked #1
11:00 – Fun with AI Image Generators & Privacy Concerns
12:00 – Cloudflare’s AI Crawler Blocking by Default
13:00 – ChatGPT Scraping Google & Mozilla Study Findings
15:00 – New LLM.txt File Explained
17:00 – SEO Authorship, FAQs, and Google Search Console Updates
18:00 – Google Algorithm Updates: Core, Spam, and Local Search
19:00 – TikTok as a Search Engine & Video’s Rise in Marketing
20:00 – Google Ads Updates: AI Max, Language Settings, and Loyalty Programs
22:00 – Performance Max Campaigns: Negative Keywords, Feeds, and Lookalike Audiences
24:00 – LinkedIn’s New Features & Better User Experience
27:00 – Nano Banana Terms & Image Ownership
28:00 – Wrap-Up & Next Week’s Topic: AI & Social Media Landscape
#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com