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Anke Herrmann: How to Turn Your Passion into a Business and Live a Life of Joy /Ep 2979

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Release Date: 01/07/2025

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In 2004, Anke Herrmann left her software development career in London, moved to Spain, and transformed her passion for sewing into a thriving business specializing in flamenco dance costumes. Her unconventional business plan? "Let's see what happens." Building her business felt like riding a wild elephant until she discovered that creating a business is a creative process—just like developing software or sewing a dress. It's a magical blend of vision, skill, and soul. Today, Anke combines her tech background with expertise in business, marketing, and psychology to help passion-driven coaches...

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In 2004, Anke Herrmann left her software development career in London, moved to Spain, and transformed her passion for sewing into a thriving business specializing in flamenco dance costumes. Her unconventional business plan? "Let's see what happens."

Building her business felt like riding a wild elephant until she discovered that creating a business is a creative process—just like developing software or sewing a dress. It's a magical blend of vision, skill, and soul.

Today, Anke combines her tech background with expertise in business, marketing, and psychology to help passion-driven coaches and service providers build Boutique Businesses. She teaches her clients how to grow and earn more without scaling the joy out of their work.

Anke is a certified Clarity Coach, author of Taming the Tech Monster, and founder of Soul Touched by Dogs. Her mission is to help entrepreneurs navigate the challenges of business growth with clarity and creativity.

Connect with Anke Herrmann:

Previous Episode 277 (2016)