Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts
Release Date: 02/27/2024
The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock
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In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business...
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Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason
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In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry explains how personalization is moving beyond just segmenting customers and toward crafting experiences for individual buyers—where every interaction is...
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Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha
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In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing process from eight weeks to just 2 days and providing up to 85% cost savings, Dresma is empowering Ecommerce businesses to scale efficiently. Throughout their...
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Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck
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In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet their customers' needs—without the hefty costs of customer acquisition. Overbeck draws from years of experience in corporate consulting to share actionable strategies...
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Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics
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In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel...
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Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee
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In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares invaluable strategies for making impactful connections, improving personal and company profiles, and building a strong personal brand. Listeners will walk away...
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From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design
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In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valuable insights into the importance of site maintenance, custom-built solutions versus out-of-the-box options, and how to optimize website performance. Throughout the...
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Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key questions: how to measure SEO effectiveness, whether continued investment in SEO is worthwhile, and the impact of AI on SEO strategies. Josh shares his journey from mechanical engineering to SEO mastery, emphasizing the importance of content-driven...
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Mastering Product Sourcing from China - with JK Beaton of China Product Pros
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating middlemen to save costs and improve product quality. He offers valuable insights on how brands can streamline their operations and gain more control over their supply chain. Listeners will learn practical strategies for negotiating with Chinese...
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Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loyalty and drive business growth. She explains the evolution of personalization, from its early days as a competitive advantage to its current status as a necessary component of customer engagement. Throughout the conversation, Scott and Tina explore...
info_outlineIn this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant labor, ERA can delve into human capital expenses like payroll processing and uniforms. They also tackle expenses related to physical assets, like fleet management and facilities maintenance.
ERA's approach is tailored, leveraging specialists for each of the 50 expense categories they cover, ensuring expertise in every project. Their global reach, originating from the UK, spans 60 countries, allowing them to serve a diverse clientele. Typically, ERA aims to save businesses an average of 20% on reviewable spend, with savings significantly impacting companies' bottom lines. Mike emphasizes the value ERA brings, especially to businesses without the internal resources to manage such cost reduction strategies effectively, highlighting the seamless integration with client teams and the broad spectrum of industries they serve, from manufacturing to healthcare and education.
The discussion underscores ERA's role as a strategic partner in financial optimization, offering not just cost savings but also an educational component by sharing industry insights and practices. Mike's enthusiasm for his work shines through as he describes the satisfaction of delivering substantial savings and operational efficiencies to businesses, illustrating ERA's commitment to enhancing their clients' financial and operational health
EPISODE SPONSOR:
This episode is brought to you by Ecommerce Optimizers.
At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.
An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.
If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at EcommerceOptimizers.com and check out all the details.
MENTIONED DURING THIS EPISODE:
Mike Roberts LinkedIn: https://www.linkedin.com/in/mike-roberts-a3869312/
Expense Reduction Analysts: https://us.expensereduction.com/