Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee
Release Date: 09/20/2024
The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business...
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Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry explains how personalization is moving beyond just segmenting customers and toward crafting experiences for individual buyers—where every interaction is...
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Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing process from eight weeks to just 2 days and providing up to 85% cost savings, Dresma is empowering Ecommerce businesses to scale efficiently. Throughout their...
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Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck
Ecommerce Optimizers
In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet their customers' needs—without the hefty costs of customer acquisition. Overbeck draws from years of experience in corporate consulting to share actionable strategies...
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Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics
Ecommerce Optimizers
In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel...
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Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee
Ecommerce Optimizers
In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares invaluable strategies for making impactful connections, improving personal and company profiles, and building a strong personal brand. Listeners will walk away...
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From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valuable insights into the importance of site maintenance, custom-built solutions versus out-of-the-box options, and how to optimize website performance. Throughout the...
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Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key questions: how to measure SEO effectiveness, whether continued investment in SEO is worthwhile, and the impact of AI on SEO strategies. Josh shares his journey from mechanical engineering to SEO mastery, emphasizing the importance of content-driven...
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Mastering Product Sourcing from China - with JK Beaton of China Product Pros
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating middlemen to save costs and improve product quality. He offers valuable insights on how brands can streamline their operations and gain more control over their supply chain. Listeners will learn practical strategies for negotiating with Chinese...
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Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely
Ecommerce Optimizers
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loyalty and drive business growth. She explains the evolution of personalization, from its early days as a competitive advantage to its current status as a necessary component of customer engagement. Throughout the conversation, Scott and Tina explore...
info_outlineIn this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares invaluable strategies for making impactful connections, improving personal and company profiles, and building a strong personal brand.
Listeners will walk away with actionable tactics to optimize their LinkedIn presence, from enhancing individual profiles to strategically leveraging company pages. Whether your goal is brand awareness or recruiting top talent, Indrek stresses the importance of aligning LinkedIn content with your business objectives. This episode is packed with practical tips that can benefit any Ecommerce professional looking to take their LinkedIn game to the next level.
ABOUT B2B GROWTH
B2B Growth is the only LinkedIn-focused agency in the Baltics. We have training experience in the Baltics, Finland, Great Britain, Holland, Sweden, Hungary etc. We are the official partners of Microsoft, the owner of LinkedIn. We help companies strategically approach LinkedIn. We train, prepare successful strategies, help build a brand and promote sales through LinkedIn. As of 2024, we have organized over 1000 personal and company profiles, prepared 50+ strategies and brought companies more than 6 million euros in sales leads.
LINKS
Indrek's LinkedIn profile: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/
EPISODE SPONSOR
This episode is sponsored by Ecommerce Optimizers.
At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors.
We think about it this way. When someone interacts with your website, they're having a conversation with your business.
They’re assessing trust, quality, and reliability. They're asking questions.
Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.
You can learn more by visiting our website at ecommerceoptimizers.com