Ecommerce Optimizers

Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.

The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock 10/25/2024

The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business goals. Listeners will leave with a better understanding of how to leverage machine learning platforms effectively while balancing creativity and data-driven decisions. Nikki shares insider tips, such as how brands can assess ad performance across platforms, prepare personalized strategies, and avoid common pitfalls, making this episode an essential listen for marketers looking to scale both emerging and established Ecommerce brands. ABOUT NIKKI LINDGREN: Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands, including Kinship, Juvia's Place, Face Reality Skincare, YesTo Skincare, QUAY Australia, Chronicle Books, Fred Segal, Hunter Bell, Marco Bicego, and DedCool. As a trailblazer in scaling DTC businesses, Nikki excels in driving customer acquisition and revenue growth. Her innovative marketing strategies, blending talent, automation, and tools, have consistently delivered +65% month-over-month growth for clients. At the helm of Pennock, where she serves as founder and managing partner, Nikki has overseen the management of over $100 million in digital media. From high-growth tech startups to established household brands, Nikki guides her clients in leveraging their strategic advantages to achieve impressive ROAS. Nikki's extensive experience spans a spectrum of marketing domains, including search engine marketing, pay-per-click, paid social, display advertising, remarketing/intent-based marketing programs, performance marketing, mobile/video marketing, organic search, app store optimization, native advertising, and influencer/blogger relationships. LINKS: Pennock: Nikki Lindgren LinkedIn: EPISODE SPONSOR: This episode is sponsored by Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers? At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at . /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33613787

Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason 10/18/2024

Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry explains how personalization is moving beyond just segmenting customers and toward crafting experiences for individual buyers—where every interaction is hyper-personalized across emails, storefronts, SMS, and social media. Throughout the conversation, Barry and Scott unpack the practical steps Ecommerce brands can take to eliminate friction in the online shopping journey, using AI to enhance customer engagement, increase conversions, and make marketing spend far more efficient. Barry also highlights key trends like the rise of shoppable experiences and shares impactful use cases of Mason’s solution in action. Ecommerce professionals looking to enhance customer intimacy and streamline the path to purchase won’t want to miss this insightful discussion. ABOUT BARADA SAHU: Barada Sahu is the founder & CEO of mason - the AI for Commerce. With over 20+ years of technology leadership, Barada is reshaping retail with AI-powered Retail Solutions that empower global brands and retailers with Retail Gamification & Hyper Personalisation across online & offline. With over 20+ years of technology leadership, Barada is reshaping retail with AI-powered Retail Solutions that empower global brands and retailers with Retail Gamification & Hyper Personalisation across online & offline. Before Mason, Barada's entrepreneurial journey showcased his visionary approach. His commitment to innovation was notable in his stint at Walmart’s Group, to whom he sold his previous company in 2014-15. At Walmart Group, he shaped the Group’s personalisation platforms and revenue engines in Asia. Barada is a recognized figure in the tech community and has been an Official Member of the Forbes Technology Council since 2022. Barada's professional journey includes solutions for Citi, Daimler & more across Berlin, Boston & Bangalore. Beyond commercial success, Barada has a strong commitment towards social impact and he built a renewable networked system for rural markets back in the 2010’s. Graduated from the esteemed Indian Institute of Technology, Kharagpur with alums such as Sundar Pichai & Suresh Vasvani, President @Dell LINKS: Barada Sahu LinkedIn: mason: EPISODE SPONSOR: This episode is sponsored by Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers? At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at . /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33512527

Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha 10/09/2024

Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing process from eight weeks to just 2 days and providing up to 85% cost savings, Dresma is empowering Ecommerce businesses to scale efficiently. Throughout their conversation, Siddharth dives into how Dresma leverages AI to automate the creation of professional-quality product content—everything from white backgrounds to lifestyle imagery, and text descriptions designed to help sellers convert visitors into buyers. This episode offers invaluable insights into how embracing automation and AI can improve profitability, streamline operations, and help Ecommerce sellers focus on what they do best: growing their business. ABOUT SIDDARTH SINHA: Siddharth Sinha is the CEO of Dresma Inc, a start-up enabling the democratization of visual content creation for eCommerce. Siddharth is a 4th generation entrepreneur from Bihar, India and this is his 3rd venture. He has over 20 years of experience in building management systems, compression technology and traditional brick and mortar businesses in industries like cement manufacturing. Siddharth has done his undergrad from Cornell and has an MBA from INSEAD. ABOUT DRESMA: Dresma is an all-in-one platform that leverages Generative AI to empower sellers and businesses, regardless of their size. With Dresma, users can effortlessly create professional-quality eCommerce content, including product images, creative content and SEO-optimized listings. The platform offers workflows like Model Swap, Model to Lifestyle, Product on Model, Contextual Lifestyle Backgrounds, Infographics, Model Diversity, Color Variation, and Ad Banners. LINKS: Dresma: Siddharth Sinha LinkedIn: EPISODE SPONSOR: This episode is sponsored by Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers? At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at . /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33388887

Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck 10/08/2024

Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet their customers' needs—without the hefty costs of customer acquisition. Overbeck draws from years of experience in corporate consulting to share actionable strategies for driving growth while minimizing costs. Listeners will learn how Ecommerce brands can boost their profit by up to 70% using smarter collaborations, drastically improving their margins while fostering customer loyalty. From McDonald's and Coca-Cola’s long-standing alliance to the revenue-sharing model of American Express, Overbeck illustrates real-world examples, explains the mechanics behind building these alliances correctly, and introduces innovative tools like the “sideways survey” and the "resource center" to help businesses better understand customer needs and adapt accordingly. ABOUT SCOTT OVERBECK: Scott Overbeck, Founder and Principal of Seacoast Consulting Group LLC, has spent most of his 30-year career growing and optimizing large organizations. He has conducted hundreds of conversations with individuals and businesses all over the world. During Scott’s time working with some of the biggest companies on the planet, he studied what they do that makes them so successful. One thing that they know how to do exceedingly well is properly leverage strategic alliances to achieve exceptional results. Scott now works with small to medium-sized business (SMB) clients to obtain similar amazing results. He effectively leverages strategic alliances, joint ventures, collaborations, and licensing. These strategies have transformative effects on the bottom line. And they create a huge opportunity for those who see things a little differently. TOPIC OVERVIEW: Strategic alliances offer incredible benefits for business owners looking to expand their reach and capabilities. By forming partnerships with other businesses, you can tap into new markets, access additional resources, and leverage the expertise of your partners. This collaborative approach not only helps in sharing risks and costs but also opens up avenues for innovation and growth. You can scale your business more effectively while building valuable relationships within your industry. So, if you're looking to take your business to the next level, consider the power of alliances as a key tool in your Ecommerce arsenal. LINKS: Seacoast Consulting Group LLC: Scott Overbeck LinkedIn: EPISODE SPONSOR: This episode is sponsored by Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers? At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at . /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33379712

Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics 10/07/2024

Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel strategies are becoming increasingly expensive and competitive. Jeff and Scott discuss how marketers can optimize their ad spend by integrating branding, awareness-building, and a better understanding of top-of-funnel strategies into their holistic marketing approaches. By revisiting the fundamentals of marketing and shifting back to creativity and storytelling, businesses can drive better results even in the current challenging and volatile advertising environment. This episode is perfect for those looking to prepare for the cookie-less future and enhance their marketing strategy with data-driven insights. ABOUT JEFF GREENFIELD: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a privacy-first 'tag-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. ABOUT PROVALYTICS: Provalytics® is transforming attribution measurement and planning with its cutting-edge AI-driven solutions. Building on a legacy of marketing attribution expertise, Provalytics offers an award-winning algorithm that provides independent measurement across all advertising channels, ensuring clients achieve the highest impact for their advertising spend. Clients using Provalytics have consistently more than tripled their upper funnel investments, lowered acquisition costs, and realized 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With proven results and innovative technology, Provalytics stands at the forefront of tag-less and cookie-less attribution. For more information, visit . RESOURCES: Provalytics: Free Attribution Certification: Jeff Greenfield LinkedIn: EPISODE SPONSOR: This episode is sponsored by Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers? At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at . /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33362837

Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee 09/20/2024

Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares invaluable strategies for making impactful connections, improving personal and company profiles, and building a strong personal brand. Listeners will walk away with actionable tactics to optimize their LinkedIn presence, from enhancing individual profiles to strategically leveraging company pages. Whether your goal is brand awareness or recruiting top talent, Indrek stresses the importance of aligning LinkedIn content with your business objectives. This episode is packed with practical tips that can benefit any Ecommerce professional looking to take their LinkedIn game to the next level. ABOUT B2B GROWTH B2B Growth is the only LinkedIn-focused agency in the Baltics. We have training experience in the Baltics, Finland, Great Britain, Holland, Sweden, Hungary etc. We are the official partners of Microsoft, the owner of LinkedIn. We help companies strategically approach LinkedIn. We train, prepare successful strategies, help build a brand and promote sales through LinkedIn. As of 2024, we have organized over 1000 personal and company profiles, prepared 50+ strategies and brought companies more than 6 million euros in sales leads. LINKS Company Website: Indrek's LinkedIn profile: EPISODE SPONSOR This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/33145207

From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design 07/23/2024

From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valuable insights into the importance of site maintenance, custom-built solutions versus out-of-the-box options, and how to optimize website performance. Throughout the conversation, Matt discusses how his artistic background influences his web design and development approach, blending creativity with technical expertise. He also emphasizes the importance of testing, copywriting, and maintaining a streamlined user experience. This episode is packed with actionable advice for ecommerce businesses looking to enhance their digital presence and drive better results through their websites. ABOUT MATT LEVENHAGEN: Agency Founder & Team Building Expert Matt Levenhagen's digital journey began in 2003, starting with affiliate marketing and shifting focus to web design and development by 2012. This evolution culminated in the founding of Unified Web Design in 2019, where Matt and his team specialize in creating bespoke web solutions. Known for demystifying complex digital strategies and fostering effective international team collaboration, Matt ensures each project not only meets but exceeds client expectations. Unified Web Design is built on the ethos of "Do Better Together," fostering a culture of innovation and quality. Matt's dedication to effective communication, distinctive design, and empowering both clients and team members drives the creation of exceptional web experiences that set businesses apart in the competitive digital landscape. Beyond custom web development, Matt's agency offers comprehensive website maintenance services, ensuring clients' sites remain secure, up-to-date, and high-performing. This ongoing support underscores his commitment to long-term client success. Matt's expertise in strategic outsourcing is highlighted in his guide, "Outsourcing Fit: Unlocking the 4-Pillar Framework that Drives Success." Available on his personal website, , this guide provides a roadmap for building successful outsourcing partnerships, reflecting Matt's extensive experience in leveraging external collaborators to drive business growth. Matt's Personal Links: (podcast) ABOUT UNIFIED WEB DESIGN Unified Web Design, LLC is a premier digital agency based in Milwaukee, Wisconsin, dedicated to providing high-quality, custom web design and development solutions. Founded in 2019 by seasoned web design entrepreneur Matt Levenhagen, our mission is to deliver impactful digital experiences that effectively represent your brand and resonate with your audience. Our primary expertise lies in WordPress development, offering unique, personalized designs that align with your business vision and needs. Beyond custom design, we provide ongoing maintenance services to ensure your website remains efficient, secure, and up-to-date in a rapidly evolving digital landscape. We are also a strategic partner for digital agencies, assisting them with design and development projects, and expanding their offerings with our specialized skills. We proudly host an international team of professionals, including designers, developers, and project managers, who work collaboratively to bring your digital projects to life. At Unified Web Design, LLC, we value effective communication, transparency, and long-term partnerships. Whether you're a start-up, an established business, or a digital agency, we're here to help you succeed in your online endeavors. We're more than just a web design company - we're your trusted partner in the digital world. Unified Web Design Links: EPISODE SPONSOR: This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/32071347

Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether 07/09/2024

Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key questions: how to measure SEO effectiveness, whether continued investment in SEO is worthwhile, and the impact of AI on SEO strategies. Josh shares his journey from mechanical engineering to SEO mastery, emphasizing the importance of content-driven strategies for Ecommerce brands. He provides actionable insights on measuring SEO ROI using GA4, creating high-converting content, and navigating the evolving landscape shaped by AI. This episode is packed with valuable tips for Ecommerce brands looking to optimize their SEO efforts and stay ahead in a competitive market. ABOUT JOSH PIEPMEIER Josh is the founder and CEO of Meriwether, the ecommerce SEO agency that drives revenue, not just traffic. After starting his career training under a top direct-response copywriter, Josh transitioned to the SEO industry, where he now applies direct-response principles to drive profitable SEO campaigns. Josh’s LinkedIn Profile: ABOUT MERIWETHER Meriwether is an SEO and content marketing agency for ecommerce stores and DTC brands. With multiple seven-figure campaigns under our belts in tough industries like CBD, vaping, and supplements, we’re the team to call when rankings and revenue are not optional. Traffic Light Tracking: EPISODE SPONSOR: This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/32070082

Mastering Product Sourcing from China - with JK Beaton of China Product Pros 06/25/2024

Mastering Product Sourcing from China - with JK Beaton of China Product Pros In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating middlemen to save costs and improve product quality. He offers valuable insights on how brands can streamline their operations and gain more control over their supply chain. Listeners will learn practical strategies for negotiating with Chinese factories, setting up effective return policies, and avoiding common pitfalls when sourcing from China. These strategies, shared by JK, are not just theoretical but are based on his hands-on experience and deep understanding of Chinese culture, making this episode a must-listen for any Ecommerce brand looking to optimize their supply chain and boost their bottom line. ABOUT JK BEATON John Kyle "JK" Beaton, co-founder of China Product Pros, began his entrepreneurial journey in 2007, sourcing from Alibaba and exploring international trade. His early exposure to global commerce led him to go into dropshipping and ecommerce in 2013. With fluency in the Chinese language and extensive professional experience in managing relationships between Chinese and western businesses, JK and his wife launched their agency to champion transparency in sourcing. Having spent many years living and working in China, JK applies this deep-seated expertise to help clients navigate the complex sourcing landscape, ensuring integrity and client-focused outcomes while balancing his fulfilling personal life as a father of three. ABOUT CHINA PRODUCT PROS At China Product Pros, we easily source great products for you from China. Imagine your brand thriving with great product quality, pricing, and time saved. That’s where we come in as your expert guide. With full transparency and no hidden costs, our team, led by JK Beaton and Xiaofeng Wu, connects you directly with trusted factories. Dedicate more time to growing your brand and leave the complicated product sourcing to us. Discover how we can help your brand at Social Media: EPISODE SPONSOR: This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31906387

Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely 06/10/2024

Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loyalty and drive business growth. She explains the evolution of personalization, from its early days as a competitive advantage to its current status as a necessary component of customer engagement. Throughout the conversation, Scott and Tina explore practical examples of personalization, including how brands like Spotify and Nike leverage data to create deeply personalized experiences. Tina also highlights the importance of first-party and zero-party data in building trust and ensuring data privacy. The episode provides valuable insights into how brands can implement and optimize personalization strategies to foster customer loyalty and increase revenue. ABOUT TINA NELSON Tina Nelson has been empowering organizations with tools to help accelerate their digital transformation for decades. In her role as Product Strategy Director, she works closely with product to drive innovation and strategy across our Optimizely solutions. Tina's LinkedIn Profile: ABOUT OPTIMIZELY At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at RESOURCES MENTIONED DURING THE EPISODE EPISODE SPONSOR: This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31886812

Revolutionizing Ecommerce Logistics - with Izzy Rosenzweig, CEO of Portless 06/01/2024

Revolutionizing Ecommerce Logistics - with Izzy Rosenzweig, CEO of Portless In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, reduces inventory risk, and boosts profit margins for Ecommerce brands. Izzy delves into the intricacies of their model, emphasizing the transformative potential of their logistics approach, which can deliver products within days rather than months. Izzy also shares his personal journey from being a rabbi to becoming an Ecommerce innovator, highlighting the challenges and successes he encountered along the way. The conversation explores the profound benefits of Portless's logistics model, including enhanced cash conversion cycles, reduced risks, and increased margins. This episode offers valuable insights for Ecommerce businesses looking to optimize their operations and expand their global reach, making it a must-listen for anyone involved in Ecommerce logistics and supply chain management. ABOUT IZZY ROSENZWEIG Izzy Rosenzweig, a veteran of the DTC industry for over 10 years, gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other e-commerce brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the e-commerce industry by massively improving cash flow and profit margins through direct fulfillment. Izzy's LinkedIn profile: Portless: EPISODE SPONSOR: This episode is sponsored by At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. We think about it this way. When someone interacts with your website, they're having a conversation with your business. They’re assessing trust, quality, and reliability. They're asking questions. Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31865472

Transforming Dropshipping with Automation and Innovation - with Lior Pozin of AutoDS 05/06/2024

Transforming Dropshipping with Automation and Innovation - with Lior Pozin of AutoDS In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate his own business sparked the creation of AutoDS, which has grown into a comprehensive solution catering to tens of thousands of Ecommerce sellers. Pozin shares insights on building a seamless platform that assists drop shippers through automated store creation, product finding, and streamlined order fulfillment while maintaining quality control and customer support. Pozin also discusses the transformative role of AI in scaling support and enhancing user experience within AutoDS. He emphasizes the importance of continuous personal development and coaching to guide his growth as a leader and the company’s trajectory. Pozin's advice for aspiring entrepreneurs highlights the value of consistency, leveraging customer feedback, and nurturing personal development to create a thriving dropshipping business that adds significant value to the global economy. ABOUT LIOR POZIN Lior Pozin, the CEO & Co-Founder of AutoDS, ignited his entrepreneurial journey at 13, establishing his first eCommerce venture. With a visionary drive, he spearheads AutoDS, the premier all-in-one dropshipping solution empowering eCommerce sellers worldwide. Leading a team of 100+ professionals, Pozin champions automation and expert guidance at AutoDS, catering to a diverse clientele exceeding 1 million. His innovative approach has revolutionized dropshipping, providing invaluable time-saving tools and expertise. Pozin’s relentless dedication to empowering sellers of all levels resonates through AutoDS, reshaping the eCommerce landscape and ensuring seamless, efficient operations for businesses globally. Lior's LinkedIn profile: AutoDS: EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31165862

Maximizing Ecommerce Efficiency: Leveraging the Theory of Constraints in Online Retail 05/03/2024

Maximizing Ecommerce Efficiency: Leveraging the Theory of Constraints in Online Retail In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their business operations and the development of their SaaS solution. The brothers share insights into the genesis of OverstockArt.com, starting from a home-based operation to becoming a leader in the online art retail space, employing strategic inventory management and optimization techniques to scale effectively. The episode further explores the creation and impact of their software tool, Communicator Base, designed to streamline inventory management for Ecommerce businesses. The Sasson brothers explain how the Theory of Constraints guided them to develop solutions that address inventory efficiency and enhance vendor communication and overall operational workflows. They detail the functionalities of Communicator Base, explaining its role in helping businesses maintain low inventory levels while boosting profitability and cash flow. Through their story, listeners gain valuable lessons on applying theoretical frameworks to practical Ecommerce challenges, enhancing business processes, and leveraging technology for sustained growth. GUEST/EPISODE INFO: Amitai's LinkedIn profile: David's LinkedIn profile: Communicator Base: Overstock Art: Theory of Constraints Institute: Eliyahu Goldratt Biography: EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31114258

Amazon Listing Excellence: Optimizing Amazon Listings for Success - with Fatoş Fatin 05/01/2024

Amazon Listing Excellence: Optimizing Amazon Listings for Success - with Fatoş Fatin In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an intuitive and user-friendly website experience, detailing how this approach not only enhances customer satisfaction but also drives repeat business and increases revenue. Scott and Fatoş discuss the strategies and methodologies behind effective Amazon listings, from optimizing product images to crafting compelling content that highlights both features and benefits. They delve into the importance of competitive research, utilizing customer reviews for insights, and the art of connecting with potential buyers through well-constructed listings. The episode is packed with actionable advice for Ecommerce entrepreneurs looking to enhance their online presence and sales, underscored by Fatoş's transition from traditional retail to the digital marketplace. ABOUT FATOS FATIN Fatos is the founder of Maxamaze, a creative agency that’s redefining the term listing optimization. Fatos's business acumen, industry insight, and innate sense of creativity set Maxamaze apart as an agency that puts brands center stage whilst harnessing the power of showstopping visuals. Through her passion and unwavering commitment to excellence, Fatos helps to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands. Maxamaze is the go-to listing optimization and creative agency that will transform your Amazon listing into a profit-making machine! From scroll-stopping images and videos to Premium A+ content and storefronts, they precision engineer your creatives to convert. Fatoş' LinkedIn profile: Maxamaze: EPISODE SPONSOR This episode is brought to you by . We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/31077898

Mastering Digital Change: The Power of Analytics and Optimization - with Andy McKenna 04/24/2024

Mastering Digital Change: The Power of Analytics and Optimization - with Andy McKenna In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital marketing, emphasizing the critical role of analytics dashboards that initially connected him with Scott via LinkedIn. Throughout the conversation, Andy delves into the pivotal moments of his career, including his significant experiences living and working in Sydney, Australia, and his strategic shift towards conversion rate optimization upon his return to the UK. Andy also explores the challenges and solutions he encountered while spearheading digital transformation projects, specifically the adoption of a data-driven approach in corporate environments traditionally dominated by "highest paid person's opinion" (HiPPO) decision-making. Andy aims to democratize CRO knowledge by highlighting his development of a comprehensive CRO course during the pandemic, making it accessible to digital marketers regardless of their background. This episode offers valuable insights into the evolution of Ecommerce optimization strategies and the importance of aligning digital initiatives with user research and data analytics to drive business success. ABOUT ANDY McKENNA Andy McKenna is co-founder of Acquitain, a digital marketing consultancy dedicated to helping businesses grow their profits online. He is an experienced digital marketing and optimisation specialist, with over 20 years’ experience helping businesses in the UK, US and Australia with conversion rate optimisation, UX and robust test and learn strategies, including A/B testing, multivariate testing and personalisation. Andy's LinkedIn profile: Acquitain: Andy's CRO Course: EPISODE SPONSOR: This episode is brought to you by . We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30965623

Improving Results with Conversion-Driven Imagery 04/15/2024

Improving Results with Conversion-Driven Imagery In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods (CPG) space. Listeners will learn about Carrington’s journey into photography, her approach to creating compelling Ecommerce imagery, and her collaborative process that aligns photos with brand goals to boost engagement and conversions. This episode offers practical insights for brands aiming to enhance their visual presentation and leverage photography for improved Ecommerce success. ABOUT CARRINGTON CROTHERS Carrington, founder of Prospect Street Studio, a Massachusetts-based brand photography agency, specializes in serving product-based businesses within the CPG (Consumer Packaged Goods) sector. Leveraging the power of photography, Carrington collaborates with brands across the country to align visual content with strategic business objectives. By understanding each brand's unique goals and challenges, Carrington applies psychological and trending industry principles to craft compelling, conversion-driven imagery, driving business growth and impact. Carrington's LinkedIn profile: Carrington's email: Prospect Street Studio: EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30837493

Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders 03/27/2024

Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence for maximum impact. The discussion covers the importance of setting realistic goals, identifying key performance indicators (KPIs), and designing a flexible, adaptive marketing strategy with accountability at its core. Learn how AJ's approach to holistic marketing strategy, including leveraging unique platforms and focusing on high-value customer segments, can lead to increased revenue, higher profits, and a loyal customer base. Whether you're an Ecommerce brand looking to scale or just interested in the intricacies of digital marketing, this episode offers valuable insights into improving your results! ABOUT AJ SAUNDERS In the last decade, AJ has launched an eBook publishing company, a global ecommerce shop (built first on WooCoomerce, then Magento), and started offering digital marketing services under the Audacious Commerce brand. AJ has built countless websites for a range of clients and advised many on how to develop and implement a digital strategy for their business. AJ's LinkedIn profile: AJ's Instagram: AJ's email: Audacious Commerce: EPISODE SPONSOR: This episode is brought to you by . We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30569323

From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit 03/16/2024

From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platform that specializes in providing fresh, high-quality nuts, seeds, and dried fruits to customers nationwide. Matthew shares the unique challenges and opportunities of selling perishable goods online, the importance of website speed and SEO in driving business growth, and the future trends in the food industry, including the increasing demand for certifications like organic and gluten-free. This episode is packed with insights into the changing landscape of Ecommerce, the vital role of diverse sales channels, and the creative strategies that have positioned Wholesale Nuts and Dried Fruit as a leader in the online marketplace. Listeners will also get a behind-the-scenes look at the sourcing and distribution intricacies of bringing the freshest farm products to your doorstep. Matthew also discusses his commitment to education through his blog, where he dives into the fascinating history and science of food. Whether you're a food enthusiast, Ecommerce professional, or someone interested in the intersection of technology and traditional industries, this episode offers valuable lessons on adapting to and thriving in the digital age. EPISODE SPONSOR This episode is brought to you by. At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. MENTIONED DURING THIS EPISODE Matthew Baron LinkedIn Profile: Wholesale Nuts and Dried Fruit: /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30400538

Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups 03/05/2024

Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies designed to significantly enhance customer engagement and drive revenue growth. Discover the secrets behind: Crafting an intuitive and frictionless online shopping experience. Harnessing the untapped potential of email and SMS marketing to build a loyal customer base. Implementing strategic list growth techniques and automation processes that convert visitors into repeat buyers. Understanding the nuances of promotional cadences and how they can amplify your sales during key shopping periods. Ben's extensive experience and innovative approaches to digital marketing offer invaluable perspectives on optimizing your Ecommerce strategy for maximum impact. Whether you're a burgeoning startup or an established brand, this episode is packed with actionable advice and pioneering strategies to help you achieve unprecedented Ecommerce success. ABOUT BEN BILLUPS Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. Under Ben’s leadership, NOBLE Digital has achieved remarkable milestones, generating over $26 million in Email & SMS Revenue. His hands-on experience and strategic insights have been instrumental in NOBLE’s success, specializing in scaling owned audiences and driving revenue growth for clients while navigating the intricacies of spam avoidance and maintaining customer relationships. Ben’s relentless commitment and visionary approach continue to shape NOBLE Digital, setting unprecedented benchmarks and reshaping the landscape of digital marketing through innovation and client-centric solutions. Ben's LinkedIn profile: Noble Digital: EPISODE SPONSOR: This episode is brought to you by . We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30245138

Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts 02/27/2024

Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant labor, ERA can delve into human capital expenses like payroll processing and uniforms. They also tackle expenses related to physical assets, like fleet management and facilities maintenance. ERA's approach is tailored, leveraging specialists for each of the 50 expense categories they cover, ensuring expertise in every project. Their global reach, originating from the UK, spans 60 countries, allowing them to serve a diverse clientele. Typically, ERA aims to save businesses an average of 20% on reviewable spend, with savings significantly impacting companies' bottom lines. Mike emphasizes the value ERA brings, especially to businesses without the internal resources to manage such cost reduction strategies effectively, highlighting the seamless integration with client teams and the broad spectrum of industries they serve, from manufacturing to healthcare and education. The discussion underscores ERA's role as a strategic partner in financial optimization, offering not just cost savings but also an educational component by sharing industry insights and practices. Mike's enthusiasm for his work shines through as he describes the satisfaction of delivering substantial savings and operational efficiencies to businesses, illustrating ERA's commitment to enhancing their clients' financial and operational health EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at and check out all the details. MENTIONED DURING THIS EPISODE: Mike Roberts LinkedIn: Expense Reduction Analysts: /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/30142633

Elevating Results with User Research - with Ruben de Boer 01/23/2024

Elevating Results with User Research - with Ruben de Boer In this insightful episode of the Ecommerce Optimizers Podcast, we dive deep into the topic of User Research with our esteemed guest, Ruben DeBoer. As a leading consultant and CRO manager at Online Dialogue, and founder of Conversion Ideas, Ruben brings over 15 years of expertise in data optimization and experimentation. Throughout our discussion, Ruben shares invaluable advice on identifying optimization opportunities through meticulous user research. He emphasizes the importance of crafting non-leading, clear, and simple questions in surveys and polls to truly understand customer needs and preferences. Additionally, Ruben offers a comprehensive overview of various user research methods, including surveys, polls, feedback buttons, and customer service interviews. He particularly focuses on the subtleties of creating effective surveys and polls, discussing optimal question types, avoiding common pitfalls, and setting realistic response goals. Moreover, the episode explores the often-overlooked treasure trove of insights available from customer service feedback, emphasizing its crucial role in the optimization process. Ruben also sheds light on the importance of web accessibility, underscoring it as not just a moral obligation but a vital aspect of enhancing user experience and boosting conversions. Packed with practical tips, real-world examples, and Ruben's expert insights, this episode is a must-listen for anyone looking to elevate their ecommerce game through effective user research-focused optimization strategies. EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at and check out all the details. MENTIONED DURING THIS EPISODE: Ruben DeBoer LinkedIn: Ruben's Business - Conversion Ideas: Ruben's CRO course (it's a fantastic course!): Rubens's LinkedIn post on Website Accessibility: Ruben's LinkedIn Website Accessibility article (video mentioned is included in this article): Online Dialogue: Daphne Tideman LinkedIn: /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/29613808

[Interpreting Your Data Story Series] Performance Snapshot Part 2 12/09/2023

[Interpreting Your Data Story Series] Performance Snapshot Part 2 In the second episode of the "Interpreting Your Data Story" series, host Scott Reid finishes his review of the Performance Snapshot page of The HUB. We start by examining traffic sources using UTM parameters, highlighting the importance of tracking session source, medium, and the revenue they generate. A deep dive into the Hub's user-friendly interface shows us how to easily identify trends and patterns, specifically looking at Google paid traffic (as an example) and its less-than-stellar impact on overall revenue. Next, we explore product performance through the product snapshot table, which reveals insights about high-performing products and those lagging in sales. This part of the episode emphasizes the value of understanding why certain products perform well and how to investigate underperforming items. We then shift our focus to sessions and revenue per device category, introducing a horizontal bar chart that helps identify potential issues or optimization opportunities across different devices, including the newly recognized Smart TV category. The episode also covers revenue distribution by gender, stressing the importance of aligning marketing efforts with the primary purchasing gender and how this data can influence marketing strategies. Finally, we analyze user distribution through a line chart, discussing the significance of active and new users. This segment highlights the importance of engagement in driving business success and the role of new users in sustaining business growth. SPONSOR This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/29001893

[10 Minute Tune-Up] The POWER of Product Images 12/08/2023

[Interpreting Your Data Story Series] Performance Snapshot Part 1 12/07/2023

[Reducing Traffic Costs Series] Introduction & Step 1 12/06/2023

Traffic Tunnel Vision - The Hidden Threat to Your Ecommerce Business 12/06/2023

Traffic Tunnel Vision - The Hidden Threat to Your Ecommerce Business In this episode, host Scott Reid dives into the phenomenon of Traffic Tunnel Vision (TTV), a cognitive bias prevalent in the world of Direct-to-Consumer (D2C) Ecommerce. Explore the compelling insights that unveil the critical misstep of over-relying on traffic to boost revenue. You'll discover the peril of this approach and clearly understand the TTV concept: the mistaken belief that increasing traffic is the foremost route to revenue growth. The episode contrasts two pivotal strategies: the common yet less efficient traffic-driven approach and the high-impact solution of optimizing user experience. We highlight how conversion optimization, integrating customer research, web analytics, and A/B testing, transcends mere traffic investment, offering a more sustainable path to revenue growth by enhancing the site experience for all visitors. This discussion is not just theoretical; we also cover real-world implications of TTV in the D2C Ecommerce sector and the significant financial resources it can waste. Join us in understanding how overcoming TTV starts with awareness and strategic action toward conversion optimization, aligning with your business's growth objectives. This podcast is a must-listen for Ecommerce professionals seeking to navigate beyond narrow marketing perspectives toward comprehensive, impactful strategies. SPONSOR This episode is brought to you by . We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/28948393

[10 Minute Tune-Up] The Value Proposition and its Role in Converting More Visitors to Customers 12/04/2023

[10 Minute Tune-Up] The Value Proposition and its Role in Converting More Visitors to Customers Welcome to another insightful episode of the Ecommerce Optimizers Show, hosted by Scott Reid. In today's 10 minute Tune-Up, we unravel the secrets behind creating a compelling value proposition on your homepage, a key factor in converting website visitors into loyal customers. A video component accompanies this episode, and it’s available for viewing on our website at . Our focus? The vital role of your value proposition in first impressions, audience engagement, and competitive differentiation. We examine how a clear and compelling value proposition sets the tone for user experience. It's the first content your visitors see, and it needs to be concise, compelling, and reflective of what your brand uniquely offers. We then explore how a well-crafted value proposition directly speaks to your target audience, addressing their needs and aligning with their expectations. Finally, we discuss how it differentiates your brand in a competitive market, emphasizing aspects like quality, price, customer service, or unique features. Visual elements are crucial, and we stress the importance of imagery that resonates with your target audience. We critique examples from various websites, including Chico Bag, Maine Crisp, American Hat Makers, and Jordan Taylor, analyzing their approach to positioning the value proposition, particularly above the fold on both mobile and desktop versions. This episode is a treasure trove of insights for Ecommerce professionals aiming to enhance their online customer journey. Don’t miss out on these actionable strategies to elevate your website and engage more effectively with your audience! EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/28928858

Answering the Question: What is Ecommerce Optimization? 11/17/2023

[10 Minute Tune-Up] Optimizing Site Search Functionality for Easier Product Discovery 11/10/2023

[10 Minute Tune-Up] Optimizing Site Search Functionality for Easier Product Discovery In this debut episode of the "10 Minute Tune-Up" series, host Scott Reid delves into a crucial aspect of Ecommerce: enhancing product discovery through effective site search optimization. The 10 Minute Tune-Up series aims to provide Ecommerce professionals with one actionable strategy within a 10-minute span, focusing on either traffic or website optimization. Scott emphasizes the importance of A/B testing for website optimization ideas, highlighting that strategies successful on one site might not universally apply. This episode primarily concentrates on improving site search functionality, especially on mobile platforms, where user challenges are often overlooked. Through real examples from various Ecommerce sites, Scott illustrates common pitfalls and best practices in site search. He points out issues like the absence of a visible search icon, the confusion around the 'go' button on mobile devices, and the effective use of search bars and icons. Brands reviewed in this episode include: Scott also discusses the necessity of site search functionality in correlation with the number of products offered. He suggests conducting user research to understand product discovery challenges better and whether implementing site search (if not present) could alleviate these issues. The episode concludes with Scott urging listeners to evaluate their own websites’ search functionalities against the best practices discussed and to understand that facilitating easier and more intuitive product discovery can significantly boost sales. You can visit to learn more. EPISODE SPONSOR: This episode is brought to you by . At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at and check out all the details. /episode/index/show/15758660-a002-495e-8921-910478beec3e/id/28904773

Maximizing Ecommerce Success: Traffic & Website Synergy 09/22/2023

Ecommerce Optimizers

TOPICS