Ep. 01 - Beyond the Purchase: Driving Culture Through Commerce with Elizabeth Schmidt
The Commerce Order: Powered by KIBO
Release Date: 08/12/2025
Ep. 01 - Beyond the Purchase: Driving Culture Through Commerce with Elizabeth Schmidt
The Commerce Order: Powered by KIBO
Elizabeth Schmidt, CMO at Future Commerce, unpacks the evolving landscape of digital marketing and retail. She highlights the increasing trend of "accessorizing accessories," from designer handbags adorned with plush charms to Stanley mugs sporting fatigue wraps. Elizabeth connects these trends to a broader cultural shift where consumers actively co-create brand narratives, often through digital communities. The conversation explores the concept of "fourth spaces," defined as the convergence of online communities into in-person gatherings, offering brands unique engagement opportunities....
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Welcome to The Commerce Order! Powered by KIBO.
The Commerce Order: Powered by KIBO
Deep dive into the evolving world of commerce. This show brings you closer to the future by exploring the latest trends, technologies, and strategies with industry leaders, innovators, and commerce experts. It covers everything from AI's impact on brand narratives and customer loyalty to the tactical challenges of digital transformation and operational efficiency. Hosts Natalija Pavic and Ty Sweet interview a diverse group of guests, including KIBO Commerce employees, partners, customers, and thought leaders. Together, they decode what's next in retail, e-commerce, and order management, moving...
info_outlineElizabeth Schmidt, CMO at Future Commerce, unpacks the evolving landscape of digital marketing and retail. She highlights the increasing trend of "accessorizing accessories," from designer handbags adorned with plush charms to Stanley mugs sporting fatigue wraps. Elizabeth connects these trends to a broader cultural shift where consumers actively co-create brand narratives, often through digital communities.
The conversation explores the concept of "fourth spaces," defined as the convergence of online communities into in-person gatherings, offering brands unique engagement opportunities. Elizabeth discusses the evolving role of AI in commerce, particularly how AI agents are poised to revolutionize marketing by learning customer preferences and sourcing products. She emphasizes the importance of brands engaging in "earned media" to ensure their presence in the diverse data sources AI tools now scour.
Show Highlights:
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The "Accessorizing Accessories" Trend: A deep dive into how consumers are personalizing their belongings with additional accessories, reflecting a broader cultural shift in consumption.
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"Fourth Spaces" and Community Engagement: Understanding the growing phenomenon of online communities meeting offline and how brands can leverage these passionate gatherings for authentic interaction.
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The Rise of AI in Commerce: Exploring the impact of AI agents on marketing and product discovery, and the need for brands to adapt their strategies to engage with these intelligent systems.
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Co-creation of Brand Narratives: How consumers are increasingly shaping brand stories through their engagement and content creation, emphasizing the need for brands to embrace a "multiplayer" approach.
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