Importance of Marketing and 23 Marketing Tips for Avoiding Small Business Failure
Release Date: 12/11/2025
Eric Gilboord Interviews Justin de Vera About Group Insurance
Sell Your Business 4 Millions
My guest today is Just de Vera a Senior Advisor with Canadian Financial Plan. In this episode we'll be talking about all the Group Insurance products Business Owners should have to thrive today and sell successfully tomorrow. 1. Group Benefits and Pension 2. Buy/Sell Agreements 3. Corporate Insurance-Hold Co/Op Co- For Business Succession or Legacy Planning 4. Key Person Insurance * Don't miss. 5. Business Overhead Insurance for Expenses * Don't miss. 6. Disability and Critical Illness NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company...
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Selling Businesses Successfully A Conversation with Justin Starbird and Eric Gilboord
Sell Your Business 4 Millions
Selling a business is both an art and a science. While 80% of businesses never sell, what separates the successful deals from the ones that fall through!? In this episode, Justin Starbird, CEO of The Aebli Group speaks with Eric Gilboord, founder of Sell Your Business 4 Millions, about what it really takes to sell a company—and sell it well. Key Takeaways: 📍Why marketing plays a crucial role in finding the right buyer and seller. 📍The criteria that make a business attractive to buyers, from strong leadership teams to stellar customer service. 📍The hidden value drivers...
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Part 1 A Business Pre Transition Conversation
Sell Your Business 4 Millions
Welcome to Part 1 of a 3 Part Series on Business Transition. In this episode Elisabeth Colson, Partner & Corporate/Commercial lawyer at Devry Smith Frank LLP and Eric Gilboord, CEO of Warren Business Development Center address the Pre-Transition stage of transitioning a business. We stress the importance of preparing the owner and business for transition, and how to ensure everything is in order to have a smooth and successful transition. Part 2 and 3 will address the During Transition and Post Transition stages, respectively, and will be live webinars. NOTE To visit WarrenBDC and...
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Roundtable Conversation On Business Transition with Eric Gilboord and Elisabeth Colson
Sell Your Business 4 Millions
This is a recording of our webinar hosted by Elisabeth Colson - Partner, Corporate/Commercial lawyer at Devry Smith Frank LLP and Eric Gilboord - CEO, Warren Business Development Center. This was an informal roundtable conversation where Elisabeth and Eric shared some stories and answered questions about preparing both the Owner and the Business for transition. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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What Is Marketing and 11 Marketing Tips for Getting Started
Sell Your Business 4 Millions
Marketing may not be what you think it is. What's the difference between sales and marketing? Whether you're a new business or one that has operated for years. Chances are you've been mistaking sales for marketing. They are very different. You'll also learn some marketing tips to easily get you started. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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Importance of Marketing and 23 Marketing Tips for Avoiding Small Business Failure
Sell Your Business 4 Millions
In this episode we're going to talk about the importance of marketing. I'll tell you a few stories, one small one a little bit longer, and then we're going to finish off with 23 marketing tips for avoiding small business failure. Included are some suggested tasks to help with your marketing. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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The Emotional Rollercoaster of Selling Your Business
Sell Your Business 4 Millions
When you enter into the world of selling a business you’ll soon discover it is both exhilarating and exhausting. Exciting and rewarding, an emotional rollercoaster. From the first time you ask how long does it take to sell a business to should I sell my business? I advise my Sellers to buckle up and prepare themselves for the ride of their life. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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An Outside Deep Dive Discussion of My Book Moving Forward
Sell Your Business 4 Millions
Listen to an outside deep dive discussion on my book Moving Forward. Written for Boomer Aged Business Owners. As a BABO (Boomer Age Business Owner) or Gen X you're likely going through a challenging time in your life. One of the biggest events you have to face today, is to sell or transition out of your company. Availble for purchase here. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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Growing Value and Selling Your Business
Sell Your Business 4 Millions
An interview I did on growing value and selling your business. NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here.
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21 Quick Tips On Selling Your Business
Sell Your Business 4 Millions
Topics Covered Much older owners are now looking to get out. Next generation may have screwed up. Niche vs foreign commodity competition. Automation and leading edge technology. Innovation comes from established small niche businesses. Realizing opportunity currently under your roof. Sales and Marketing to go to the next level. Sell 70% of your businesses, work with the new owners and enjoy a huge windfall on your remaining 30%. Buyers are looking for unsexy below the radar companies. Buying platform companies. Protecting intergenerational wealth. Family businesses, ups and downs. Runaway...
info_outlineIn this episode we're going to talk about the importance of marketing. I'll tell you a few stories, one small one a little bit longer, and then we're going to finish off with 23 marketing tips for avoiding small business failure. Included are some suggested tasks to help with your marketing.
NOTE To visit WarrenBDC and learn more about working with us to Sell Your Company click this link. www.warrenbdc.com
To contact Eric Gilboord with questions, to Sell Your Business or for Coaching services please schedule a call here. www.ericgilboord.com