CSTG 230: Chad Peterman vs. Tommy Mello | Who Wins the Automation Gauntlet?
Release Date: 09/16/2025
Can't Stop the Growth
If the plan for growing your HVAC, plumbing, or electrical company still sounds like “more techs, more calls, more marketing,” this conversation is a reset. In this episode, Chad sits down with leadership strategist and “Let’s Go Win” founder JM Ryerson to talk about how real growth starts inside the walls of your business, not out in the market. They break down why so many companies scale revenue before they ever define who they actually are, how that disconnect quietly erodes culture, and what it looks like to rebuild around a clear identity, core values, and belief in the mission....
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What would it change in a trades business if the sales team stopped waiting on leads and started owning the pipeline? In this episode, Jordan White tells Chad Peterman how he moved to Nashville with a beat-up truck, slept on a kid’s couch, and built a high-end roofing company that grew from $2M to just over $20M in four years, almost entirely off door-to-door hustle. Jordan breaks down how he and his partner built a visionary/integrator partnership, fed the business first instead of chasing early distributions, and created a culture where clean-cut, young hustlers can make multiple six...
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What happens when some of the biggest voices in home services come together for a no-filter, high-impact roundtable? Chris gathers industry giants Tommy Mello, Ismael Valdez, Chad Peterman, and more for a raw, unscripted take on where the home services industry stands, and where it’s headed. From AI disruption to market shifts, personal growth to door-knocking tactics, this episode is as real as it gets. No fluff, just straight talk from people who’ve built it, lived it, and are shaping what’s next. If you’ve ever wondered what it sounds like when the best in the biz drop the mic on...
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If your team keeps missing the mark even though the numbers “look fine,” this one is for you. In this episode, Chad Peterman breaks down the fifth dysfunction of a team, inattention to results, and explains why so many HVAC, plumbing, and home service companies stall out even with strong individual performers. Using real examples from the field and a few sports stories, Chad shows how focusing on the company scoreboard, not just personal stats, transforms culture and performance. If you are leading an HVAC, plumbing, electrical, or other home service team and you are tired of silos, blame,...
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What if the key to explosive growth isn’t more effort, but better focus? 📈 Chad breaks down why working harder isn’t the answer… working smarter is. Using the timeless 80/20 rule (Pareto Principle), Chad walks us through how identifying and acting on the most impactful 20% of our efforts can yield extraordinary results. He shares how setting 10x goals, rather than playing it safe with 10% ones, drives real behavioral change and uncovers what’s truly possible. From leadership habits and time management to mindset shifts and personal discipline, Chad dives deep into what it takes to...
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If dispatch still owns your day, this one is for you. In this episode, Chad sits down with George Eliadis from ProBook, a dispatch and AI automation partner for home service companies, to unpack what “dispatching for dollars” really looks like at scale. From running a pressure-washing side hustle in New York to riding along in TR Miller’s call center and dispatch room, George shares how ProBook was built in the trenches with contractors, not in a lab. If you’re leading an HVAC, plumbing, electrical, or multi-trade shop and you already track your KPIs, this episode shows how to turn...
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Avoidance of accountability does not blow your business up overnight. It quietly lowers the bar, one unchecked behavior at a time. Peterman’s Andrew Hasty walks through why avoiding accountability is one of the most dangerous dysfunctions on a team and how it slowly creates a culture of mediocrity in HVAC, plumbing, and home service businesses. Using real stories from the field and everyday life, this episode shows how “little” things like late arrivals, missing equipment data, sloppy paperwork, and skipped debriefs are not one-off issues. They are signals that standards are slipping and...
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We’re hitting “replay” and raising a mug of cocoa! ☕️🎄 Each year, our PeopleForward Network team takes a full holiday break to rest, be with our people, and come back recharged for the new year. So this week, instead of a brand-new episode, we’re sharing one of our all-time favorite conversations for you to enjoy again. Curl up, press play, and soak in the inspiration while you enjoy your own holiday downtime. Thanks for listening and letting this show be part of your year. We’re excited to keep growing with you in the new one. What if the fastest way to grow your team... is...
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Why do some home service companies stall at $5M while others explode past $50M? 💰 Chris and Chad break down the real reasons home service businesses stall out, and what separates the ones that scale from the ones that stay stuck. From the crucial shift between operator and CEO to building systems that drive accountability without micromanagement, Chad shares unfiltered lessons from scaling Peterman Brothers beyond the $50M mark. Whether you're at $2M trying to grow or feeling stuck at $10M, this episode will challenge your thinking, call out the excuses, and arm you with practical steps to...
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Too many HVAC, plumbing, and home service leaders feel stuck in a cycle of “meeting after the meeting.” Plans sound good in the room, but out in the field, nothing really changes. Technicians are confused, office teams feel out of the loop, and commitment is hit-or-miss. In this solo episode, Chad Peterman continues the series on The Five Dysfunctions of a Team and digs into dysfunction number three: lack of commitment. He breaks down why clarity and conflict are non-negotiable if leaders want real buy-in, not silent resistance. From explaining lead costs to CSRs to involving field...
info_outlineAutomation isn’t the future—it’s happening right now. The question is: will you dominate with it, or be dominated by those who do?
In this high-energy Can’t Stop the Growth showdown, Chad Peterman goes head-to-head with Tommy Mello to tackle one of the hottest topics in home services: automation. From call centers to lead follow-up, recruiting, and customer experience, you’ll hear exactly how the industry’s top leaders are leveraging AI and automation to scale faster, serve better, and protect their culture.
Here’s what you’ll take away from this conversation:
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Speed to Lead = Speed to Cash – Why contacting customers within 60 seconds changes everything
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Automation Protects Culture – Tools that reduce chaos while empowering your people
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Measure What Matters – Focusing on booked calls, conversions, and retention over vanity metrics
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Small Wins Stack Fast – How market leaders test, tweak, and iterate daily
👉 Want the full Automation Playbook from this event? It’s available exclusively inside The Arena. Join today and grab your copy: https://cantstopthegrowth.com
Connect with Chad:
LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Facebook: https://www.facebook.com/chadmpeterman
Learn more about: Chad Peterman - https://chadmpeterman.com/
Peterman Brothers - https://www.petermancareers.com/
The People Forward Network - https://peopleforwardnetwork.com/
Key Takeaways:
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Automation Is About Efficiency, Not Replacement
AI isn’t here to take jobs—it’s here to make your people more efficient, freeing them up to focus on problem-solving and customer care. -
Speed to Lead = Speed to Cash
Contacting a lead within 60 seconds can 4x your chances of booking. After five minutes, conversion drops sharply. -
Customer Experience Can Be Automated Without Losing the Human Touch
Chad’s “owner handshake” videos show how automation can scale personal connection and protect company culture. -
Recruiting Needs Automation Too
Automated follow-ups with tech applicants increase engagement and keep the pipeline full, even when candidates respond after hours. -
AB Testing Is the Secret Weapon
Tommy stressed that no automation is “set it and forget it.” Constant testing and tweaking can double results. -
Don’t Chase Every Shiny Tool
Start small, focus on one business problem, and find the right partners to implement practical solutions. -
AI in Call Centers Is a Game-Changer
At Peterman Brothers, 40% of calls are now handled by AI, freeing CSRs to focus on high-value conversations and boosting booking rates.