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Value Over Extraction: Matt Zalk on Scaling Property Management, the Franchise Model, and AI

Big Hitters Podcast

Release Date: 01/12/2026

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In this episode of the Big Hitters podcast, Andrew Hathaway speaks with Matt Zalk, founder and president of KeyRenter Property Management. Matt shares his journey from living in Dubai to becoming a successful property manager with over 3,000 doors under management. He discusses the franchise model of KeyRenter, the value proposition for clients, and the challenges faced in the property management industry. The conversation also delves into the role of AI in enhancing property management processes and concludes with Matt's key business philosophy: to give more value than you extract.

 

Takeaways:

  • Matt Zalk's journey began in Dubai, where he saved money and invested in real estate.
  • The franchise model of KeyRenter provides a structured approach to property management.
  • Client acquisition often stems from acute pain points that potential clients experience.
  • KeyRenter offers a full-service property management solution, allowing clients to be hands-off.
  • The property management industry is complex and requires efficient processes and decision-making.
  • AI is being utilized to improve maintenance triage and client communication.
  • Matt emphasizes the importance of providing value to clients over extracting value.
  • Building relationships and trust with clients is crucial in property management.
  • The business is constantly evolving, and staying ahead of technology is essential.
  • Matt's guiding principle is to give more value than you take.

 

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