Turn $5M in Ad Spend into $2M+ Real Estate Deals featuring Brandon Bateman
Release Date: 10/28/2025
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info_outlineIn this episode of the Collective Genius Podcast, I sit down with Brandon Bateman, founder of Bateman Collective, to talk about how real estate investors can win big with smarter digital marketing. Brandon’s agency manages $5M+ in annual ad spend for top investors—and what he’s learned about Google, Facebook, and SEO will completely change the way you think about lead generation.
We break down what separates high-performing marketing from money-wasting campaigns, how Brandon measures ROI in ultra-competitive markets, and why data—not guesswork—is the key to scale. Whether you’re already spending tens of thousands a month or just starting to invest in PPC, this episode gives you a clear roadmap to run leaner, smarter, and more profitable campaigns.
Timeline Summary
[0:00] - Introduction
[3:00] - How Brandon went from solopreneur to managing $5M in ad spend
[6:20] - Why most investors lose money on digital marketing
[9:45] - The difference between Google, Facebook, and SEO for real estate
[13:30] - Why PPC still works in 2025—and how to make it work for you
[16:40] - The core KPI Brandon tracks to predict lead quality and deal size
[20:15] - Budgeting smart: how much you really need to spend to get results
[23:50] - What top investors do differently with their digital campaigns
[27:10] - The biggest mistakes most people make with Google Ads
[31:00] - Why SEO is the slowest but highest ROI channel long-term
[35:20] - How Brandon thinks about attribution and tracking ROI
[39:00] - The future of paid ads—and how AI is changing everything
[42:30] - Final advice: optimize for the person, not just the platform
5 Key Takeaways
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Data Wins Over Gut – Real marketing success comes from analytics, not instincts.
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PPC Still Works—If You Know What You’re Doing – You can’t “dabble” in paid ads and expect results.
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Different Platforms = Different Strategies – Google, Facebook, and SEO each require unique approaches.
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Budget Without Strategy Burns Cash – Smart spenders out-convert big spenders.
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Long-Term Wins Come from SEO – It’s slower but builds durable deal flow over time.
Links & Resources
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BatemanCollective.com – Learn more about Brandon’s agency
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ExploreCG.com – Join the Collective Genius community
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Digital Marketing Audit – Offered to CG members through Bateman Collective
If this episode helped sharpen your marketing strategy or gave you a clearer path to scalable lead gen, be sure to follow, rate, and review the Collective Genius Podcast. And share it with someone who needs to turn data into deals.