Scaling to $10M+ with Inbound Marketing & Lead Generation featuring Adrian Hernandez

In this episode of the Collective Genius Podcast, I sit down with Adrian Hernandez for a powerful conversation on vision, belief, and what it really takes to scale a real estate business without losing yourself—or your family—in the process. Adrian’s story is one of clarity from a young age, relentless energy, and the courage to burn the boats when it was time to go all in.

 

We talk about Adrian’s journey from starting as a real estate agent at 19 to building a dominant wholesale and fix-and-flip operation across Orange County, Los Angeles, and the Inland Empire. Adrian shares the hard lessons from running a brokerage, shutting it down, rebuilding from scratch, and ultimately discovering that scale doesn’t come from more people—it comes from better people, better systems, and the right rooms. This episode is a masterclass in mindset shifts, inbound marketing, lean teams, and putting family first while still building something great.

 

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Timeline Summary:

[0:00] – Adrian’s infectious energy and why positivity attracts success

[2:30] – Starting in real estate early and writing a vision at 16 years old

[4:00] – Family influence, immigrant work ethic, and early exposure to success

[6:45] – Learning business fundamentals as a kid through real estate

[8:00] – Knowing early what he wanted to do—and the 2008 market crash

[9:30] – Trying firefighting and realizing real estate was the calling

[11:00] – Holding 22 jobs and mastering the art of interviewing

[13:00] – Becoming a top-producing agent by age 24

[15:00] – Moving markets and opening a brokerage in Orange County

[17:00] – Lessons learned from building (and struggling with) a brokerage

[19:00] – First flip, joint ventures, and wholesaling before it had a name

[21:00] – Hiring Nick Ramirez and finding off-market deals

[23:00] – Shutting down the brokerage and burning the boats in 2019

[25:00] – Early struggles: hiring without systems and pure hustle mode

[27:00] – The breakthrough moment: discovering inbound marketing

[29:00] – Realizing cold calling alone wouldn’t get them to $10M+

[31:00] – Joining Collective Genius and the mindset shift around scale

[33:00] – Running lean: cutting down to 5 full-time employees

[35:00] – Why smart people + systems outperform big teams

[37:00] – TV marketing: the long game and why patience pays

[39:00] – Hiring with cognitive testing and upgrading talent

[41:00] – Scaling inbound marketing while staying disciplined

[43:00] – Handling uncertainty and pushing through the “winter”

[45:00] – The biggest shift: family first, business second

[47:00] – Social media, branding, and evolving content strategy

[49:00] – Where to connect with Adrian and closing thoughts

 

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5 Key Takeaways:

1. Vision Comes First – Adrian knew where he was going long before the results showed up.
2. Inbound Changes Everything – You can’t scale to $10M+ relying on hustle alone.
3. Lean Beats Bloated – Five A-players with systems outperform 15 average hires.
4. Patience Pays – TV, PPC, and brand marketing take time—but compound massively.
5. Family First Wins Long-Term – True success is building a business that supports your life, not replaces it.

 

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Links & Resources:

• ExploreCG.com – Learn more about the Collective Genius community

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Adrian’s story is proof that when you combine clarity, belief, the right people, and the right rooms, scale becomes inevitable—and fulfillment comes with it.

 

If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s ready to grow their business and their life the right way.