Joe Cipollini: The 15-Point Lead Management Playbook That Moves the Needle
Release Date: 11/14/2025
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info_outlineIn this live episode of the Collective Genius Podcast, I sit down with Joe Cipollini—co-founder of Ramp Academy, longtime CG Elevate facilitator, and sales systems expert. Recorded live at our Q3 CG CEO and Premier event in Dallas, Joe brings the energy, humility, and hard-earned wisdom that’s helped shape over 400 real estate businesses across the country.
We talk about the power of building foundational systems early, why the Elevate tier is where the real impact begins, and how Joe’s passion for culture, coaching, and execution is transforming teams at every level. He also recaps his dynamic 90-minute lead management session featuring operators from across the country, sharing 15 small moves that create big results. If you’re serious about scaling your real estate business with real systems and real leadership, this episode is a must-listen.
Timeline Summary
[0:00] - Introduction
[0:26] - Joe reflects on his journey in CG and the origin of the “JoeMont” nickname with Benmont.
[1:43] - From golden horses to coaching hundreds—Joe shares how his roles at CG and Ramp Academy evolved.
[3:01] - Inside the CG Elevate group: how Joe and Benmont help early-stage investors build scalable foundations.
[4:56] - Why doubling your deal flow requires intentional systems, not accidental growth.
[6:05] - Elevate as a two-day MBA: how structured curriculum + community drives real results.
[7:14] - Bridging the gap: why Elevate members benefit from learning directly from Select and Premier-level leaders.
[10:23] - Joe’s biggest core value—impact—and how it shapes his work with the CG community.
[11:06] - Takeaways from Damon West’s keynote: control, culture, and how mindset drives scale.
[13:19] - “Real estate is a commodity—culture is the secret sauce.” Joe breaks down how great teams win.
[15:08] - Behind the scenes of Joe’s lead management session: 15 small changes that move the needle.
[17:26] - Tactical tips from top operators across the U.S.—and why 5 of 15 could change your business.
[19:16] - Ramp Academy’s origin story: how Joe turned internal sales coaching into a thriving business.
[21:18] - Diagnostic deep dives, executive coaching, and the future of Ramp Academy.
[22:47] - Want to grow with leaders like Joe? Visit https://www.explorecg.com and apply to find your room.
Key Takeaways
- Small Adjustments Drive Big Results: You don’t need a massive overhaul—just 5 of 15 small changes could transform your lead management.
- Culture Isn’t Optional—It’s the Edge: Building a team that rallies around a mission is how you scale beyond yourself.
- The Best Time to Build Systems Is Early: Don’t wait until you’re overwhelmed—start building the right way in your Elevate stage.
Links & Resources
- Ramp Academy: https://www.ramparei.com
- Explore CG Membership: https://www.explorecg.com
- Damon West - Keynote Speaker: https://damonwest.org
Closing Remark
If Joe’s energy, insights, and emphasis on culture resonated with you, make sure to rate, follow, and review the Collective Genius Podcast. Share this episode with a fellow operator who’s ready to do the small things that lead to massive change. Want to be in a room where implementation trumps inspiration? Apply now at https://www.explorecg.com.