Jayson Krause: How Real Innovation & Discomfort Drives Growth
Release Date: 12/05/2025
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info_outlineIn this live episode of the Collective Genius Podcast, I’m joined by keynote speaker Jayson Krause at our CG Select and Elevate event in Dallas. Jayson is an executive coach, award-winning author, and former Olympic-level bobsledder who now helps leaders disrupt their own thinking to unlock innovation and growth.
We dig into what it really means to innovate from the inside out—especially when the market shifts and leadership demands evolve. Jayson shares how stress, discomfort, and micro-experiments are all essential ingredients for transformation. His message landed powerfully with our audience of real estate entrepreneurs, and in this conversation, you’ll hear exactly why.
Timeline Summary
[0:00] – Jayson Krause joins us as keynote speaker at CG Select and Elevate in Dallas
[1:08] – Inside innovation: why real leadership growth starts with self-disruption
[2:24] – Adapting to shifting markets—and why real estate leaders must evolve now
[3:24] – The trap of chasing “balance” while running on outdated habits
[5:18] – Why scaling requires letting go of what got you here
[5:39] – Innovation as a series of fast, iterative experiments
[6:42] – What “Level 52” really means—and how weekly improvements lead to transformation
[7:31] – How to go from 0 to 1: start by creating an inventory of current challenges
[8:15] – Involve your team in identifying the biggest headwinds to drive real change
[9:25] – Why the most important innovation happens inside the leader
[10:27] – Jayson’s interactive keynote exercise: extended handshakes and discomfort as growth tools
[11:41] – Staying in discomfort long enough to find the value on the other side
[12:32] – Where to find Jayson: LinkedIn (Jayson with a Y) or visit Level52.ca
[13:27] – Final message: chaos is the trigger for those who are ready to innovate forward
Key Takeaways
- Real Innovation Starts With You: To evolve your business, you first have to challenge and evolve your leadership habits.
- Inventory → Experiment → Elevate: Start small. Build a weekly rhythm of micro-experiments to solve your biggest business challenges.
- Discomfort Drives Growth: Instead of avoiding discomfort, lean into it—it’s where the best insights and breakthroughs happen.
Links & Resources
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Connect with Jayson Krause on LinkedIn: linkedin.com/in/jaysonkrause
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Visit Level 52: https://www.level52.ca
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Explore CG Membership: https://www.explorecg.com
Closing Remark
If Jayson’s message challenged you to think differently and lead more intentionally, take a moment to rate, follow, and review the Collective Genius Podcast. Share this episode with a business owner or team leader who’s ready to grow from the inside out. And if you’re ready to be in the room where real transformation happens, visit https://www.explorecg.com and apply to join us.