How Andrew Made His CG Investment Back in 30 Days featuring Andrew Becker

In this episode of the Collective Genius Podcast, I sit down with Andrew Becker—a true systems thinker and serial entrepreneur—to unpack what it really takes to scale a real estate business without chaos. Andrew has built and scaled multiple companies by obsessing over one thing most investors avoid: documentation, data, and discipline.

 

We talk about why most real estate businesses struggle to grow past a certain point, how Andrew’s background at the Pentagon shaped his obsession with process, and why playbooks—not hustle—are the real unlock to freedom. From PPC and probate to CRMs and operating systems, this episode is a masterclass in building businesses that don’t rely on tribal knowledge living in your head.

 

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Timeline Summary:

[0:00] – Andrew’s current ventures: Brighter PPC, Probate Engineers, Billions OS

[3:00] – Why probate is one of the most underrated lead sources in real estate

[4:45] – The origin of Brighter PPC and scaling high-quality inbound leads

[6:30] – Why most CRMs fail real estate operators

[8:00] – The early CG days: Google Sheets, Podio, and CRM PTSD

[10:30] – Why “done-for-you” systems outperform DIY tech stacks

[13:00] – Andrew’s Pentagon background and learning systems at scale

[16:00] – Why SOPs and playbooks are the foundation of hiring

[18:45] – Building a culture where everything gets documented

[20:30] – Playbook libraries, checklists, and real-time updates

[22:30] – Baking processes directly into software to eliminate mistakes

[24:00] – Why most entrepreneurs shouldn’t diversify too early

[27:00] – How data—not emotion—led Andrew from retail to wholesaling

[29:30] – Tracking lead sources and doubling down on what actually works

[32:15] – PPC in 2024+: quality over quantity

[34:30] – Why Brighter PPC only partners with operators who can convert

[36:30] – Probate as a never-ending, professional lead source

[39:30] – Becoming a specialist vs. a generalist in competitive markets

[42:30] – Team Lead Talks podcast and learning from operators nationwide

[45:30] – How to connect with Andrew

 

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5 Key Takeaways

1. Systems Beat Hustle – You can’t scale chaos; playbooks and SOPs create freedom.
2. Data Drives Decisions – Andrew didn’t guess his way to wholesaling—he tracked everything.
3. Quality Leads Win – Fewer, higher-quality PPC leads outperform volume every time.
4. Specialists Get Paid – Probate rewards those who take the time to master the process.
5. Document Early – The best time to build playbooks was yesterday; the next best time is today.

 

 

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Links & Resources

• ExploreCG.com – Learn more about the Collective Genius community
• Brighter PPC – High-intent inbound leads for real estate operators
• Probate Engineers – Learn how to build a scalable probate lead engine
• Team Lead Talks Podcast – Conversations with real estate team leaders
• Connect with Andrew: Socials – @IAmAndrewBecker | Email – [e-mail]

 

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If you’re serious about scaling your real estate business without burning out, this episode is your reminder that systems—not shortcuts—create real leverage.

 

If you enjoyed this conversation, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s ready to build a business that actually runs without them.