91. How to Add 346 Customers in One Season (The Sweetheart Deal Strategy) | John Pajak
Release Date: 01/20/2026
96. Leaving Accounting Behind for Lawn Care and Winter Income | Dominick Wynn
Lawn Care Blueprint
⌨️ What does it take to leave a stable accounting job for lawn care? In this episode, Dominick Wynn shares how he transitioned from a desk job to building a lawn care business and added Christmas lights to create winter income. We talk seasonality, early marketing wins, branding in the field, and the mindset shifts required to go full time in home services. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We optimize your site so customers can find you fast. 🚨 Google...
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95. How Strong Branding Stops Lawn Care Clients From Price Shopping
Lawn Care Blueprint
📉 Why do lawn care businesses keep losing jobs to the cheaper guy even when they do better work? In this episode of the Lawn Care Blueprint, Ezra breaks down why price is rarely the real problem. You’ll learn how branding, positioning, and proof help lawn care and landscaping businesses win better clients, avoid price shopping, and sell value instead of cheap services. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We optimize your site so customers can find you fast....
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94. Arson, Growth Pains, and the Reality of Scaling a Landscape Company
Lawn Care Blueprint
🔥 How do you keep building when everything goes wrong? Jason Lee shares the behind-the-scenes story of scaling Sky Frog Landscape, navigating explosive growth, leadership breakdowns, and a shocking arson that destroyed his shop. We talk hiring pain points, culture resets, insurance lessons, and why resilience matters more than strategy. This episode is a real-world look at grit, recovery, and leading a landscape business forward with confidence. 👨💻 Need a Better Website? Get a modern, conversion-focused site designed to bring in more leads and help your business stand out online....
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93. Hear From a Landscaper Who Sold His Business for Millions | Steven Cohen
Lawn Care Blueprint
🥖 What does it actually take to build a landscaping business that sells for millions? In this episode, Steven Cohen shares the real story behind his successful exit, including the decisions, systems, and financial discipline that made his company valuable to a buyer. We talk profit, planning, operations, and what most owners miss when they assume “growth” equals value. If you want to build a business you can eventually sell, this conversation is a must. 👨💻 Need a Better Website? Get a modern, conversion-focused site designed to bring in more leads and make your business stand...
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92. The 3 Local SEO Factors Deciding Whether You Show Up in Google in 2026
Lawn Care Blueprint
🤴Why do some lawn and landscape companies dominate Google while others never appear in the map pack? In this episode, Ezra breaks down the three core local SEO factors that determine whether you show up in 2026, including proximity, relevance and prominence. Learn how reviews, service pages, citations and Google’s EEAT framework work together to drive high intent leads and long term visibility for your business. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and make your business stand out online. 📈 SEO for Lawn Care – We...
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91. How to Add 346 Customers in One Season (The Sweetheart Deal Strategy) | John Pajak
Lawn Care Blueprint
🧑🧑🧒🧒 How do you generate a surge of new fertilization and weed control customers fast without sacrificing service quality? In this episode, John Pajak breaks down the exact preseason offer he used to add 346 new lawn treatment clients in a single season. We unpack the timing, prepay incentives, and the marketing mix of digital ads, direct mail, email, and text messaging that made it work. If you want a repeatable system for growing your fertilization and weed control routes while building long term recurring revenue, this episode delivers. 👨💻 Need a Better...
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90. Selling $10,000 Landscape Lighting Jobs Without Competing on Price | Ryan Lee
Lawn Care Blueprint
💡 Why do some outdoor service businesses consistently close high ticket lawn care and landscaping projects while others are stuck competing on price? In this episode, Ryan Lee breaks down how he built and scaled a landscape lighting business by selling value instead of discounts. We dive into positioning, choosing the right clients, building systems, and the mindset shifts that help lawn care and landscaping owners close premium jobs, avoid burnout, and grow a business that does not depend on constant owner involvement. 👨💻 Need a Better Website? Get a modern, conversion focused...
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89. The Local Domination Playbook for Lawn Care Businesses in 2026
Lawn Care Blueprint
☝️ What would it look like to be the clear number one lawn care company in your city? In this episode, we break down the exact strategies lawn and landscaping businesses can use to dominate their local markets in 2026. From Google visibility and reviews to SEO, flyers, and route density, this playbook shows how to stop blending in, attract better customers, and build a business your market recognizes and trusts. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care - We...
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88. Why This Landscaper Refused Debt and Still Scaled Big | Seth Kehne
Lawn Care Blueprint
💸 How do you grow a landscaping company for decades without chasing fast money? Seth Kehne, founder of Lawn Butler, shares lessons from building a respected business over 25 years, including how culture drives growth, why long term thinking matters, and how he navigated multiple economic cycles. This episode delivers practical insight on leadership, profit discipline, and building a company that lasts. 👨💻 Need a Better Website? Get a modern, conversion focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care - We optimize your...
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87. Stop Hoping, Start Planning: The Real Way Business Goals Work
Lawn Care Blueprint
🥅 What if your 2026 business goals actually worked instead of becoming wishful thinking by March? In this episode, we break down why most financial goals fail and how to plan goals that stick by working backward from the end result. We talk profit over growth, customer acquisition cost, cutting unnecessary expenses, and using money as a tool, not a scoreboard. Stop hoping for a better year and start building one. 👨💻 Need a Better Website? Get a modern, conversion-focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We...
info_outline🧑🧑🧒🧒 How do you generate a surge of new fertilization and weed control customers fast without sacrificing service quality? In this episode, John Pajak breaks down the exact preseason offer he used to add 346 new lawn treatment clients in a single season. We unpack the timing, prepay incentives, and the marketing mix of digital ads, direct mail, email, and text messaging that made it work. If you want a repeatable system for growing your fertilization and weed control routes while building long term recurring revenue, this episode delivers.
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