AI CEO's: Goods, Risks & How Certain Technologies Should be Used?
Release Date: 02/29/2024
$300M and Growing: Marketing, Tech, and Growth Mindset
Marketing on Mars
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. ...
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From $0 to $50M+: Disrupting The Fintech World
Marketing on Mars
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st...
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Data & AI: Behind a $100M+ Streaming Business
Marketing on Mars
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 -...
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Building a $150M Startup: The Super.com Playbook
Marketing on Mars
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04...
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Mastering Healthcare Marketing: Behind a $600M Brand
Marketing on Mars
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model...
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Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
Marketing on Mars
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro...
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From Reorg to Octus: A $200MM Marketing Playbook
Marketing on Mars
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus...
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AI, Data & Creativity: $200M Success Story
Marketing on Mars
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third...
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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
Marketing on Mars
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 - Inside the World of Crypto Companies 12:59 - Ian’s Unique Career Journey 18:30 - Marketing...
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Winning Global Markets: A New Take on Tech Marketing
Marketing on Mars
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20 - First Hot Sauce Challenge 06:24 - Sensedia Overview & Lisa’s Journey...
info_outlineWhether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital Strategy, Marketing Management, Market Planning, Customer Acquisition, Business Development, and more.
During the Episode we talked about the integration of AI and Machine Learning in modern marketing strategies, opportunities navigation and risks associated with AI in marketing. Mark shared a few insights into the application of Augmented Analytics in business development and of course some of Mark's journey and achievements as a marketing leader in the tech and SaaS sectors.
Highlights:
1:35 - Intro
2:20 - A bit about Mark's background
3:55 - Hot sauce #1
6:55 - About Board International
8:55 - Mark's marketing career journey
10:55 - Preferred industries and company stages
12:35 - Company fundraising - undisclosed
13:35 - Hot sauce #2
14:35 - Board International's revenue insights
17:45 - 2024 ideas and successful 2023 strategies
22:45 - Marketing spending and budgeting
25:30 - Hot sauce #3 - Simon's sinuses open up!
26:15 - Motivating C-suites to attend events
30:50 - The future of IRL events in 2024
34:20 - Event budgeting and success factors
38:05 - Hot sauce joke and wife comment
39:45 - Best-performing platform and outreach strategies
43:30 - Customer conversion tips
46:05 - 2024 trends and AI's relevance
48:00 - Joke segment
50:35 - Mark's background and marketing philosophy
54:40 - Mark's 2024 goals
57:40 - Hot sauce #4
59:30 - Reaching out to Mark
1:00:35 - Goodbyes
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Connect with Mark: https://www.linkedin.com/in/mgambill/
Learn more about Board International: https://www.linkedin.com/company/board/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
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