Marketing & Psychology: Are Quality Conversations The Key to Success?
Release Date: 03/05/2024
The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
Marketing on Mars
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business....
info_outline
From Shawarma to $140M: Osmow’s Success Story
Marketing on Mars
In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments:...
info_outline
$300M and Growing: Marketing, Tech, and Growth Mindset
Marketing on Mars
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. ...
info_outline
From $0 to $50M+: Disrupting The Fintech World
Marketing on Mars
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st...
info_outline
Data & AI: Behind a $100M+ Streaming Business
Marketing on Mars
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 -...
info_outline
Building a $150M Startup: The Super.com Playbook
Marketing on Mars
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04...
info_outline
Mastering Healthcare Marketing: Behind a $600M Brand
Marketing on Mars
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model...
info_outline
Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
Marketing on Mars
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro...
info_outline
From Reorg to Octus: A $200MM Marketing Playbook
Marketing on Mars
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus...
info_outline
AI, Data & Creativity: $200M Success Story
Marketing on Mars
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third...
info_outlineNowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life cycle of their customers with innovative solutions for the future of healthcare.
Ben unveils the secrets behind successful marketing strategies, we have explored the intersection of marketing, really invaluable insights about psychology and marketing, business strategy and so much more, obviously with the required spicy hot sauce challenges.
Highlights:
0:00 - Intro
3:16 - About Ben's Career
6:05 - Hot Sauce Intro
7:35 - First shot of hot sauce 🔥
9:20 - About Alayacare
12:55 - Alayacare's $115 million D round
14:30 - Their mission is to help people
15:25 - About Alayacare Valuation
16:05 - 2nd shot of hot sauce 🔥
17:00 - Alayacare’s marketing efforts
21:22 - Personalizing message for platforms and Alayacare
24:22 - Marketing automation process
28:05 - Advice for young marketers
33:05 - Starting a company from scratch insights
39:05 - Marketing budget breakdown
44:19 - Marketing budget specifics
45:26 - Events strategy overview
48:20 - Event budgeting: most vs. least expensive
49:25 - Annual event count
50:00 - Ben’s CMO salary
50:30 - Third hot sauce shot 🔥
51:02 - Ben's views on the recession
58:25 - Joke segment
1:00:30 - Finding Ben + Goodbyes
--
Connect with Ben Lazar: / benjaminlazar
Explore about AlayaCare: https://alayacare.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4
Apple Podcast: https://bit.ly/3HmX3Fm