537: How To Ask Better Questions and Drive Project Success, with Brecham Group
Release Date: 04/06/2026
Let's Talk Supply Chain
Sean McGee of Samsara talks about maintenance; tackling key pain points; the impact of automation; flexibility, and driving successful change management. IN THIS EPISODE WE DISCUSS: [02.15] An introduction to Sean, his role at Samsara, and why their conference, Samsara Beyond, is the highlight of the year. [03.31] What the landscape of maintenance has typically looked like, and why Samsara have learned to pay attention to post-it notes. “A lot of operators are trying to figure out how to go from reactive and chaotic to proactive and planned.” [05.52] Why Samsara has gone all-in on...
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Dan Gardner of Trade Facilitators talks about AI hype, challenges & opportunities; & how their Total Landed Cost engine is driving big impact for US importers. IN THIS EPISODE WE DISCUSS: [03.17] Dan’s collection of currency notes, and what they say about his career journey. [05.33] How, and why, Dan transitioned from logistics to global supply chain management. “There’s a lot of competition in that space, so to legitimately differentiate is difficult… I started to look beyond logistics, to see how I could enhance a clients performance in other areas.” [10.26]...
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Tony Graham of XPO talks about their partnership with Samsara; AI; the importance of gaining employee buy-in; & driving impact with new technology solutions. IN THIS EPISODE WE DISCUSS: [01.18] An introduction to Tony and his nearly 30-year career journey at XPO. [02.35] An overview of XPO, what they do, and how they help their customers. “We have about 300 locations, 22,000 employees – we moved 16 billion pounds of freight last year!.. So we play a pretty important role in the North American supply chain.” [03.45] Re-investing in LTL – how XPO has evolved over the past few...
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Edward Burek of SmartKargo & Marco Ferrara of DeliverDirect talk about issues impacting small parcel delivery; fuel price reality; & keeping costs low & simple. IN THIS EPISODE WE DISCUSS: [02.04] An introduction to Edward and Marco, and their roles at SmartKargo and DeliverDirect. [03.07] An overview of DeliverDirect – who they are, what they do, and how they help their customers. [03.29] As the industry deals with ongoing fuel volatility, why Delta Airlines have a structural advantage other carriers don't have, and what it means in practice to have an airline like Delta...
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Chris Hamley of Brecham Group talks about people - ‘accidental’ supply chain careers; leadership; balancing teams & tech; and creating futureproof careers. IN THIS EPISODE WE DISCUSS: [03.17] An introduction to Chris and the Brecham Group. [04.10] The current pace of change across the industry, and whether it’s actually ready for widespread AI adoption. “The speed of change, and the amount knowledge you have to consume and gain, is amazing.” [06.34] ‘Accidental’ supply chain careers – how Chris sees people entering the industry, and why there are so many ‘accidental’...
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David Gal of Samsara talks about their new Tracking Label; shipment visibility; cargo theft, building a tiered tracking strategy; and becoming proactive. IN THIS EPISODE WE DISCUSS: [01.13] An introduction to David and his role at Samsara. “We digitize everything that’s not a vehicle!” [02.03] What visibility into a shipment's journey typically looks like, the biggest barriers to accurate visibility, the solutions currently on the market – and why they don’t solve the problem. “For consumers, tracking can be frustrating. But, for businesses, it’s a real challenge… The...
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Ita Zur of Veho talks about what they do; the ecommerce industry; the Amazon effect; & balancing cost, speed and optionality for the best customer experience. RESOURCES AND LINKS MENTIONED: Head over to Veho’s now to find out more and discover how they could help you too. You can also connect with Veho and keep up to date with the latest over on , , or , or you can connect with on LinkedIn. Check out our other podcasts .
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Jimmy Sebastian of FourKites talks about AI; visibility; the problem with ‘AI-washing;’ the simple steps to get started; & how to measure scalable success. IN THIS EPISODE WE DISCUSS: [02.57] An introduction to Jimmy, his background, and role at FourKites. “I care about AI that’s not just powerful, but explainable, secure, and enterprise-ready.” [04.38] An overview of FourKites, their evolution, the three layers that make up their offering, and the customers they serve. [07.28] How visibility has evolved from differentiator to table stakes, what that means for businesses, and...
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Gabrielle Murabito of Reveel & Gloria Seckler of GOAT Group talk about anomaly detection; data & visibility; & why automation is key to finding issues early. IN THIS EPISODE WE DISCUSS: [02.42] An introduction to Gabrielle, her background and role at Reveel; and a reminder of who Reveel are, what they do, and their customer profile. “We help shippers level the playing field with their carriers, and understand where their spend is going across all modes of transportation.” [04.22] An introduction to Gloria, and GOAT Group. [05.18] What anomaly detection means in a shipping...
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Bobby Strenk of SecurSpace talks about cargo theft; market challenges & opportunities; & equipping suppliers to redefine their competitive advantage. IN THIS EPISODE WE DISCUSS: [02.51] An introduction to Bobby and his role at SecurSpace. [04.07] An overview of SecurSpace and their customers. “It’s like Airbnb but, instead of booking a home for vacation, you’re booking parking and storage for containers, trailers, chassis and trucks!” [06.04] Why industrial outdoor storage is mission-critical, and the current market gaps. [08.50] From a brand new partnership to product...
info_outlineChris Hamley of Brecham Group talks about setting projects up for success; asking better questions; why implementation isn't the end; & progress NOT perfection.
IN THIS EPISODE WE DISCUSS:
[04.01] An introduction to Chris and Brecham Group.
“Too many organizations focus on perfection. Really, our goal is to suck less. It’s to get better, change how you think about the way you do business, and evolve every day.”
[06.25] Why technology projects fail: the problem with people, why we need to define what failure actually looks like, and the experience that taught Chris to ask better questions.
“Too often it’s not that the project was a failure, but it’s that it didn’t achieve the success that was expected… And the degree of that is defined by: how well did we talk and understand what we were doing – and were we ready for it?”
[12.10] The importance of diving deep, before you even start a project, and how mismatched expectations and project failures can be prevented by having better conversations.
“It’s more than asking better questions, it’s having better conversations. Because when you’re asking a question, you’re looking for an answer… How do you give a conversation prompt instead of a yes or no? That uncovers the detail.”
[17.06] From a lack of shared language to rigidity in project structures, why customers don’t ask the right questions or have the right conversations up front.
“People have a fear, because they don’t always have that breadth of knowledge, of asking questions that make them look stupid. I’ve never suffered from that!”
[21.34] The key questions businesses should ask potential partners at the beginning of any new project.
[24.10] Chris’s advice for facilitating better communication between client and vendor.
“You’ve got to come without ego or fear about what you do or don’t know… Hear about what other people have done to be successful, and learn from it.”
[26.11] How companies can keep positive communication going over time, and why the ‘course-correcting’ part of a project is more important than the ‘go-live.’
“There’s a misnomer that implementation is the end of a project – in reality it’s maybe 60%. Then it becomes: what did we expect on a day-to-day or week-to-week basis, how do we expect the results to change, what will adoption look like... And that’s a joint conversation.”
[31.06] Whether striving for perfection is ever realistic.
“If you had a static environment where everything was the same every single day, you could probably be perfect at it. But I don’t know where that exists.”
[32.12] The impact created when companies do ask the right questions and have better conversations with their partners.
“It’s about value realization. We all have financial or performance objectives we’re trying to hit. When we have better conversations… it ultimately allows you to achieve the overall result faster.”
[37.51] What businesses need to be thinking about now to prepare for success in 2027.
[38.59] Teaser alert: news on a brand new project partnership between Brecham and Let’s Talk Supply Chain.
RESOURCES AND LINKS MENTIONED:
Head over to Brecham Group’s website now to find out more and discover how they could help you too. You can also connect with Brecham Group and keep up to date with the latest over on LinkedIn, or you can connect with Chris on LinkedIn.
If you enjoyed this episode and want to hear more from Brecham Group, check out 515: Experience Precision Supply Chain Operations, with Brecham Group or their live show Performance Paradox.
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