537: How To Ask Better Questions and Drive Project Success, with Brecham Group
Release Date: 04/06/2026
Let's Talk Supply Chain
Jeffrey Elder of Delta Air Lines & Derreck Travers of SmartKargo talk about DeliverDirect & combining speed, tech & simplicity for the best shipping experience. IN THIS EPISODE WE DISCUSS: [02.06] An introduction to Derreck and SmartKargo. [02.33] An overview of DeliverDirect – who they are, what they do, and how they help their customers. “We’re an alternative delivery network… We’re pulling different carriers together, with Delta as the middle mile.” [05.47] The ideal client for DeliverDirect. [06.54] Why speed is a top priority for e-commerce businesses, the...
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Chris Hamley of Brecham Group talks about setting projects up for success; asking better questions; why implementation isn't the end; & progress NOT perfection. IN THIS EPISODE WE DISCUSS: [04.01] An introduction to Chris and Brecham Group. “Too many organizations focus on perfection. Really, our goal is to suck less. It’s to get better, change how you think about the way you do business, and evolve every day.” [06.25] Why technology projects fail: the problem with people, why we need to define what failure actually looks like, and the experience that taught Chris to ask...
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Stephen Dyke of FourKites talks about inbound logistics: fragmentation; manual work; data siloes; AI; & why the receiving dock is such an under-invested area. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Stephen, his background combining computing and supply chain and, as a self-confessed ‘passionate practitioner,’ what he loves about supply chain. [07.05] An overview of FourKites – who they are, what they do, and how they help their customers. “Over the last five years, we’ve really become a supply chain orchestration control tower… and embedded persona-based AI...
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Darin Brannan talks about Terminal Industries & what they do; building the industry's only Yard Operating System; & reinventing the future of logistics. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Darin, his background, the recipe for business success that led to the founding of Terminal, and why Top Gun might just have inspired his University degree. “I started, deep in Silicon Valley, as a VC investing in start-ups. And there was a point at which it looked like it could be more fun across the table as an entrepreneur, taking big ideas and revolutionizing the...
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Alexia Vitali of Colibri S&OP talks about what they do; why most mid‑market companies still run on Excel; & making planning simple, collaborative & impactful. IN THIS EPISODE WE DISCUSS: [03.55] An introduction to Alexia and her journey moving from Europe to Canada to build Colibri’s American presence. “It’s a bit like building a company inside a company… so the beginning was just about listening to planners and supply chain teams.” [06.37] An overview of Colibri S&OP – who they are, what they do, and how they help their customers – and what makes them...
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Trace Haggard of TSG Fleet talks about the freight downturn; what 2026 will bring; converting what you already own into opportunity; & building partnerships. IN THIS EPISODE WE DISCUSS: [04.07] A re-introduction to Trace and TSG Fleet. [05.07] An overview of the prolonged freight recession: where it started, the factors driving it, and the impact on the industry. “During the pandemic, the smartest brains in the industry were saying: “It’s ecommerce forever, now!” We were proven wrong again, and fleets took another big hit. They had to pull back, but had all this equipment. There...
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Aadil Kazmi of Infios talks about purposeful innovation; intelligent execution; tech readiness; and turning AI into measurable business outcomes. IN THIS EPISODE WE DISCUSS: [02.14] An introduction to Aadil, and an overview of Infios. “Supply chains run best when operators can execute them on a single stack.” [03.20] How Aadil’s experience at Amazon sparked an entrepreneurial journey that ultimately led him to Infios. “When retailers and shippers offered faster shipping to their end customers, cart values and repeat rates went through the roof. That led me deep into supply...
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Don Durm of PLM Fleet talks about what they do; maximizing fleet flexibility; cold supply chain challenges; & leveraging trailer telematics for success. IN THIS EPISODE WE DISCUSS: [03.30] An overview of PLM Fleet and how they help their customers, and an introduction to Don and his 30+ year career, from law enforcement to supply chain. “We breathe cold chain!.. We help people manage risk, save time and money, and make big decisions.” [08.58] PLM’s ‘personalized lifecycle management approach,’ and what their consultative problem identification, solution development, onboarding...
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Carlos Perico of ProcureAbility talks about supply chain resilience in 2026; tariffs & disruption; supplier relationships; & key strategies for the future. IN THIS EPISODE WE DISCUSS: [03.47] An introduction to Carlos, and how his international experiences helped shape his career. “I’m passionate about travel, culture, food – and my career has supported that... My career has been very relationship driven, and that international exposure has helped me tremendously.” [07.40] An overview of ProcureAbility – who they are, what they do, and how they help their...
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Tim Nagy of Samsara talks about tech & AI: what workers really think; agility; retaining talent; & shifting from reactive to predictive road safety & logistics. IN THIS EPISODE WE DISCUSS: [02.41] An introduction to Tim, his role as a sales engineer, and a reminder of how Samsara helps their customers. “You get two different kinds of engineers: the kind who don’t really want to be out in the field talking to customers, they do the coding and product development. And then you get my team, who love to be out there. We get to see a lot of different tech, and a...
info_outlineChris Hamley of Brecham Group talks about setting projects up for success; asking better questions; why implementation isn't the end; & progress NOT perfection.
IN THIS EPISODE WE DISCUSS:
[04.01] An introduction to Chris and Brecham Group.
“Too many organizations focus on perfection. Really, our goal is to suck less. It’s to get better, change how you think about the way you do business, and evolve every day.”
[06.25] Why technology projects fail: the problem with people, why we need to define what failure actually looks like, and the experience that taught Chris to ask better questions.
“Too often it’s not that the project was a failure, but it’s that it didn’t achieve the success that was expected… And the degree of that is defined by: how well did we talk and understand what we were doing – and were we ready for it?”
[12.10] The importance of diving deep, before you even start a project, and how mismatched expectations and project failures can be prevented by having better conversations.
“It’s more than asking better questions, it’s having better conversations. Because when you’re asking a question, you’re looking for an answer… How do you give a conversation prompt instead of a yes or no? That uncovers the detail.”
[17.06] From a lack of shared language to rigidity in project structures, why customers don’t ask the right questions or have the right conversations up front.
“People have a fear, because they don’t always have that breadth of knowledge, of asking questions that make them look stupid. I’ve never suffered from that!”
[21.34] The key questions businesses should ask potential partners at the beginning of any new project.
[24.10] Chris’s advice for facilitating better communication between client and vendor.
“You’ve got to come without ego or fear about what you do or don’t know… Hear about what other people have done to be successful, and learn from it.”
[26.11] How companies can keep positive communication going over time, and why the ‘course-correcting’ part of a project is more important than the ‘go-live.’
“There’s a misnomer that implementation is the end of a project – in reality it’s maybe 60%. Then it becomes: what did we expect on a day-to-day or week-to-week basis, how do we expect the results to change, what will adoption look like... And that’s a joint conversation.”
[31.06] Whether striving for perfection is ever realistic.
“If you had a static environment where everything was the same every single day, you could probably be perfect at it. But I don’t know where that exists.”
[32.12] The impact created when companies do ask the right questions and have better conversations with their partners.
“It’s about value realization. We all have financial or performance objectives we’re trying to hit. When we have better conversations… it ultimately allows you to achieve the overall result faster.”
[37.51] What businesses need to be thinking about now to prepare for success in 2027.
[38.59] Teaser alert: news on a brand new project partnership between Brecham and Let’s Talk Supply Chain.
RESOURCES AND LINKS MENTIONED:
Head over to Brecham Group’s website now to find out more and discover how they could help you too. You can also connect with Brecham Group and keep up to date with the latest over on LinkedIn, or you can connect with Chris on LinkedIn.
If you enjoyed this episode and want to hear more from Brecham Group, check out 515: Experience Precision Supply Chain Operations, with Brecham Group or their live show Performance Paradox.
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