538: Enjoy Ecommerce Delivery at the Speed of Flight, with DeliverDirect
Release Date: 04/08/2026
Let's Talk Supply Chain
Jake Hoffman of Gnosis Freight talks about AI – trust; misconceptions; data; asking the right questions; measuring success; & why the real innovation isn't AI. IN THIS EPISODE WE DISCUSS: [03.08] The biggest misconceptions people have about AI in logistics. “There’s a big misconception that AI itself is the differentiator, that if you have good AI that means all your problems go away. AI is just an amplifier of whatever is underneath the surface… People are learning that the hard way.” [04.16] What being an AI-native company means for Gnosis Freight, why they’ve changed how...
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Sean McGee of Samsara talks about maintenance; tackling key pain points; the impact of automation; flexibility, and driving successful change management. IN THIS EPISODE WE DISCUSS: [02.15] An introduction to Sean, his role at Samsara, and why their conference, Samsara Beyond, is the highlight of the year. [03.31] What the landscape of maintenance has typically looked like, and why Samsara have learned to pay attention to post-it notes. “A lot of operators are trying to figure out how to go from reactive and chaotic to proactive and planned.” [05.52] Why Samsara has gone all-in on...
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Dan Gardner of Trade Facilitators talks about AI hype, challenges & opportunities; & how their Total Landed Cost engine is driving big impact for US importers. IN THIS EPISODE WE DISCUSS: [03.17] Dan’s collection of currency notes, and what they say about his career journey. [05.33] How, and why, Dan transitioned from logistics to global supply chain management. “There’s a lot of competition in that space, so to legitimately differentiate is difficult… I started to look beyond logistics, to see how I could enhance a clients performance in other areas.” [10.26]...
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Tony Graham of XPO talks about their partnership with Samsara; AI; the importance of gaining employee buy-in; & driving impact with new technology solutions. IN THIS EPISODE WE DISCUSS: [01.18] An introduction to Tony and his nearly 30-year career journey at XPO. [02.35] An overview of XPO, what they do, and how they help their customers. “We have about 300 locations, 22,000 employees – we moved 16 billion pounds of freight last year!.. So we play a pretty important role in the North American supply chain.” [03.45] Re-investing in LTL – how XPO has evolved over the past few...
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Edward Burek of SmartKargo & Marco Ferrara of DeliverDirect talk about issues impacting small parcel delivery; fuel price reality; & keeping costs low & simple. IN THIS EPISODE WE DISCUSS: [02.04] An introduction to Edward and Marco, and their roles at SmartKargo and DeliverDirect. [03.07] An overview of DeliverDirect – who they are, what they do, and how they help their customers. [03.29] As the industry deals with ongoing fuel volatility, why Delta Airlines have a structural advantage other carriers don't have, and what it means in practice to have an airline like Delta...
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Chris Hamley of Brecham Group talks about people - ‘accidental’ supply chain careers; leadership; balancing teams & tech; and creating futureproof careers. IN THIS EPISODE WE DISCUSS: [03.17] An introduction to Chris and the Brecham Group. [04.10] The current pace of change across the industry, and whether it’s actually ready for widespread AI adoption. “The speed of change, and the amount knowledge you have to consume and gain, is amazing.” [06.34] ‘Accidental’ supply chain careers – how Chris sees people entering the industry, and why there are so many ‘accidental’...
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David Gal of Samsara talks about their new Tracking Label; shipment visibility; cargo theft, building a tiered tracking strategy; and becoming proactive. IN THIS EPISODE WE DISCUSS: [01.13] An introduction to David and his role at Samsara. “We digitize everything that’s not a vehicle!” [02.03] What visibility into a shipment's journey typically looks like, the biggest barriers to accurate visibility, the solutions currently on the market – and why they don’t solve the problem. “For consumers, tracking can be frustrating. But, for businesses, it’s a real challenge… The...
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Ita Zur of Veho talks about what they do; the ecommerce industry; the Amazon effect; & balancing cost, speed and optionality for the best customer experience. RESOURCES AND LINKS MENTIONED: Head over to Veho’s now to find out more and discover how they could help you too. You can also connect with Veho and keep up to date with the latest over on , , or , or you can connect with on LinkedIn. Check out our other podcasts .
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Jimmy Sebastian of FourKites talks about AI; visibility; the problem with ‘AI-washing;’ the simple steps to get started; & how to measure scalable success. IN THIS EPISODE WE DISCUSS: [02.57] An introduction to Jimmy, his background, and role at FourKites. “I care about AI that’s not just powerful, but explainable, secure, and enterprise-ready.” [04.38] An overview of FourKites, their evolution, the three layers that make up their offering, and the customers they serve. [07.28] How visibility has evolved from differentiator to table stakes, what that means for businesses, and...
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Gabrielle Murabito of Reveel & Gloria Seckler of GOAT Group talk about anomaly detection; data & visibility; & why automation is key to finding issues early. IN THIS EPISODE WE DISCUSS: [02.42] An introduction to Gabrielle, her background and role at Reveel; and a reminder of who Reveel are, what they do, and their customer profile. “We help shippers level the playing field with their carriers, and understand where their spend is going across all modes of transportation.” [04.22] An introduction to Gloria, and GOAT Group. [05.18] What anomaly detection means in a shipping...
info_outlineJeffrey Elder of Delta Air Lines & Derreck Travers of SmartKargo talk about DeliverDirect & combining speed, tech & simplicity for the best shipping experience.
IN THIS EPISODE WE DISCUSS:
[02.06] An introduction to Derreck and SmartKargo.
[02.33] An overview of DeliverDirect – who they are, what they do, and how they help their customers.
“We’re an alternative delivery network… We’re pulling different carriers together, with Delta as the middle mile.”
[05.47] The ideal client for DeliverDirect.
[06.54] Why speed is a top priority for e-commerce businesses, the challenge of balancing speed and cost, and how DeliverDirect’s network helps tackle that.
“The most successful e-commerce companies have strategies focused on serving the customer with speed. But the challenge retailers have is that speed often comes with a cost.”
[09.28] How Delta partnered with SmartKargo to create DeliverDirect, specifically to tackle shipper’s key pain points from predictability to pricing.
“It’s January, you’ve planned the year and know the numbers you have to execute to. And then, a few weeks later, someone upgrades 1,000 zip codes to the next zone, and all your rates increase… For shippers, it makes it really difficult to plan – and we’re talking about big dollars.”
[13.01] How Delta recognized its own limitations when wanting to enter the small package delivery business, what they were looking for in a partner, and how and why they chose SmartKargo.
“Innovation is important for Delta, but recognizing what we do well, and what we don’t do well, has also been very important. That’s how things really came together.”
[15.51] A closer look at how the solution works, from pickup to doorstep.
[19.40] The technology that powers DeliverDirect, and how businesses can customize their solution with add-on features.
[21.36] What integration, communication and customer relationships look like with DeliverDirect.
“Lots of service providers are trying to reduce cost, and they’re making things self service. We’ve gone out of our way to do the opposite. We’re very integrated and engaged with customers.”
[23.55] The biggest benefits revealed from DeliverDirect’s recent customer survey.
[27.18] How DeliverDirect is helping businesses reduce cost and make sustainability progress.
[28.30] A case study exploring how DeliverDirect helped a small retailer optimize delivery, with cost in mind, to reduce delivery speed by days and enhance customer satisfaction.
[32.55] Jeffrey and Derreck’s predictions for the year ahead, and what they’ll be focusing on at DeliverDirect.
“It’s a great time to be a shipper, but there will be a capacity crunch… There’s a lot of players in this business now. There’s going to be a lot of pressure put on businesses to be viable and profitable. And I worry that customer experience is going to suffer as a result.”
RESOURCES AND LINKS MENTIONED:
Head over to DeliverDirect’s website now to find out more and discover how they could help you too. You can also connect with DeliverDirect and keep up to date with the latest over on LinkedIn, or you can connect with Jeffrey or Derreck on LinkedIn.
Check out our other podcasts HERE.