The Art of Authentic Networking - with Candice Bar - EP 404
365 Driven
Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores...
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Transforming Fear into Growth Opportunities with Lori McNeil - EP 403
365 Driven
Unlock the keys to fearlessly navigating your personal and professional life as this episode explores the boundless potential within your internal toolbox with Lori McNeil. Lori McNeil is a 20-year International Educator & Business Coach who gets results. She helps entrepreneurs worldwide reach higher levels of success in life and in business than they ever thought possible, while building a true legacy. How can you leverage your unique skills to redefine competition and lead with integrity? Lori reveals her incredible journey from education to business coaching, underscoring how anyone...
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High Performance Cult - with Joseph Potak - EP 402
365 Driven
In this episode of the 365 Driven podcast, I'm interviewed as a guest on the High Performance Cult podcast, hosted by Joseph Potak; a good friend of over 20 years. Joseph was one of the original staff members of my company LS1Tech, and is a highly regarded expert in the performance automotive industry. For more information about the HP Cult podcast, visit HPCult.com
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Wit & Sarcasm Marketing - with Rob Anspach - EP 401
365 Driven
Marketing maestro Rob Ansbach joins us to share his wealth of experience and unique humoristic take on the world of marketing, drawing from his impressive portfolio of over 55 books. With a sharp wit and a penchant for sarcasm, Rob brings a fresh perspective to personal storytelling, LinkedIn etiquette, and the art of engaging audiences. Discover how Rob’s humorous book, "LinkedIn Without the Cringe," cleverly critiques the flood of pitches in our inboxes, and learn why embracing one's quirks can build a formidable legacy in both marketing and life. In a candid conversation, Rob and Tony...
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Become More Consistent - EP 400
365 Driven
Consistency, not motivation, is the powerful catalyst for success across all areas of life. Imagine achieving long-term success in wealth, health, mindset, and relationships by building steady habits. In this solo episode, Tony celebrates 400 episodes and reveals how small, consistent actions can trump the quest for perfection and lead to enduring results. Throughout the episode, Tony guides you on how to align your daily actions with the motivational ideals you publicly uphold. He emphasizes how accountability, through social platforms or community groups, can play a pivotal role in...
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Realign with Purpose - with Raleigh Williams - EP 399
365 Driven
What happens when the lucrative path you've chosen leaves you feeling empty and unfulfilled? For Raleigh Williams, a successful attorney in mergers and acquisitions, this realization hit hard during a panic attack that would lead him on a transformative journey from the rigid world of law to the exhilarating realm of entrepreneurship. In this episode, Raleigh opens up about the profound shifts that come with pursuing genuine enthusiasm over societal expectations. Discover how Raleigh turned an exploration of childhood dreams into a thriving escape room business, culminating in an impressive...
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Lessons From 20 Years in Business - with David Chukhman - EP 398
365 Driven
From window tinting enthusiast to successful business owner, David Chukhman shares his inspiring journey in the high-end automotive industry with us. David's story is one of passion, persistence, and an unwavering commitment to skill development. In this episode, David and Tony unpack the critical aspects of knowing when and how to scale a business effectively, focusing on the importance of timing, readiness, and maximizing current potential before venturing into expansion. The episode also provides a fresh perspective on organic growth, emphasizing customer loyalty over the...
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Avoid Becoming a Fake GooRoo - EP 397
365 Driven
Unlock the secrets to genuine success and steer clear of the "GooRoo" trap by mastering authenticity and focus. In this solo episode, Tony equips you with strategies to maintain a consistent business direction and build an authoritative presence in your niche. Discover how to avoid the credibility pitfalls of flip-flopping between ventures, ensuring that your reputation and trust aren't compromised by frequent pivots. Tony navigates the treacherous waters of self-proclaimed experts with no real experience, emphasizing the importance of genuine expertise over shiny marketing tactics. This...
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Memberships to Millions - with Stu McLaren - EP 396
365 Driven
Ever wonder how to transform your business into a powerhouse of recurring revenue? Stu McLaren shares his fascinating journey from the constraints of traditional one-on-one consulting to the expansive possibilities of membership models. Inspired by a mentor's advice to pursue a work-life balance, Stu embraced a model that allowed him to teach and impact on a larger scale, aligning his business acumen with personal fulfillment. This episode unravels how these membership strategies not only offer financial stability but also cater to the evolving needs of entrepreneurs looking to escape the...
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What Makes a Great Book? - with Bill Blankschaen - EP 395
365 Driven
Bill Blankschaen, the mastermind behind Story Builders, joins Tony to unravel the art of storytelling and ghostwriting. From his beginnings in education to becoming a guide for influencers and entrepreneurs, Bill reveals how he transforms ideas into bestselling books. This conversation touches on the necessity of clear messaging and strategic planning, and how being a published author can skyrocket your credibility and open new doors for opportunities. Navigating the world of book marketing, Bill debunks the myth that publishers do all the heavy lifting. Bill highlights the critical role...
info_outlineA lot of people confuse the difference between PR and marketing, but the purpose of PR is to get people to have a certain idea and feeling about you. This is where you build your “know, like, and trust” factor. Respect will not just be handed to you, and just because you put content out, does not mean the customers will come. You have to make sure you are consistently offering value and working on building that relationship with your audience to the point that they view you as an authority figure in your niche. Podcasts are a great way to do this, but people focus on the wrong things when they get started. Today’s guest is here to break it all down by explaining the key differences between PR and marketing, and where to put your efforts so that you build trust, leading to getting more people through your sales door.
Jeremy Ryan Slate is back on the 365 Driven Podcast for a third time to share his tips to stop wasting energy on the wrong metrics in your PR efforts. Jeremy is the founder of the "Create Your Own Life" Podcast, which studies the highest performers in the world. He is a former champion powerlifter turned new media entrepreneur, and he specializes in using podcasting and new media to create trust and opinion leader status. Jeremy was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy and his wife Brielle Slate founded "Command Your Brand" to help entrepreneurs get their message out by appearing as guests on podcasts.
In this episode, Jeremy and Tony discuss the unique opportunities that podcasting presents due to there being no gatekeeper. This means that anyone that wants to get their message out, can do so with podcasting, but sadly the number of podcasts that die out due to “pod fade” is very high. What causes this? Jeremy says that it is due to people putting too much focus on the wrong metrics instead of making sure they have a solid business foundation, and then using their podcast as a PR vehicle that brings people in with the knowledge and value they have to offer. Just starting a podcast won’t mean the audience will come, so tune in to learn how you can set yourself up as an authority in your space and avoid these common mistakes.
Key highlights:
- Why Jeremy believes that traditional media is dead and podcasting is now the media
- What is “pod fade” and why does it happen?
- What is the difference between PR and marketing?
- Should you focus on download numbers when you first launch a podcast?
- Common mistakes people make when starting a podcast for their business
- Why Jeremy is particular about the type of clients he works with
- What NOT to do as a podcast guest
- Why over-pitching yourself and your offer is bad PR
- What Jeremy would say to someone that wants to get their message out there
- How to get people to remember you and your message
- How to respectfully disagree with people online
- Jeremy and Tony’s thoughts on the divisiveness happening right now, and how to spot the BS
For resources and links mentioned in this episode, visit: 365driven.com/episode282