Influencer Marketing Strategy - with Dan Coughlin - EP 360
365 Driven
Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets. This conversation goes beyond just influencer size, shedding light on the importance of authenticity and...
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Create Content That Stands Out - with Heather Parady - EP 359
365 Driven
Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics. This...
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Pursue an Endgame of Freedom - with Jason Sisneros - EP 358
365 Driven
Jason Sisneros is a titan of entrepreneurship who has successfully navigated the high-stakes world of scaling, selling, and exiting businesses. Jason's journey is nothing short of inspirational, as he takes you through the rollercoaster ride from his initial setbacks to becoming a master of turnarounds and private equity. But it's what he does with his hard-earned freedom that truly captivates, as he delves into his philanthropic endeavors, his fight against domestic violence, and his passionate mission to eradicate child trafficking. His story is a powerful testament to the remarkable...
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Gratitude Drives Positive Impact - with Hunter Ballew - EP 357
365 Driven
Hunter Ballew returns to the 365 Driven podcast, bringing with him a story of triumph, faith, and entrepreneurial spirit that's sure to capture your attention. From acquiring Cornerstone Construction to the exploding success of RoofCon, Hunter's journey is a testament to what's possible when vision meets purpose. This conversation takes you behind the scenes of these monumental changes, showcasing the hard-earned lessons and strategies that have shaped his path from the outset of the pandemic to the present day. Hunter emphasizes the significance of having a clear vision and surrounding...
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The Power of Visualization - with Tony Whatley - EP 356
365 Driven
Tony Whatley shares his practice on visualization, and how it has helped him achieve his own success and results. In this episode, we'll talk about The influence my mother had on me as a child Creating "Dream Boards" to visualize goals The science behind how your brain processes goals and why you need goals The story of the blue Dodge Viper A review of my 2018 vision board (see cover artwork) Connect with Tony
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Reinvention - with Tony Whatley - EP 355
365 Driven
This special episode features Tony’s recent speech at the Movement Maker Live 2024 event in Nashville, TN hosted by Mike Fabber. In this speech, Tony talks about how he conquered the ever-looming shadow of self-doubt. He once grappled with the fear of stepping into the light, hesitant to share his thoughts and ideas with the world. Tony recounts how he turned an online forum into a multi-million dollar success, and unpacks the essence of personal reinvention. As he draws from the 'Choose Your Own Adventure' books of his youth, Tony delves into a world where mere survival is not the...
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Business Succession Planning - with Laurie Barkman - EP 354
365 Driven
Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business,...
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Sowing Seeds of Success - with Chris Lee - EP 353
365 Driven
Chris Lee is the entrepreneurial force behind Solgen Power, and his journey from a staggering bankruptcy to CEO of a multimillion-dollar company is nothing short of remarkable. Chris candidly shares the lessons learned from his early business failures, the emotional and financial toll of filing for bankruptcy, and the resilience it took to rebuild from a sub-400 credit score. His inspiring story is a testament to the mental fortitude required to overcome adversity and achieve success, offering valuable insights into the entrepreneurial spirit. Chris and Tony explore the intricate relationship...
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Elevating Your Online Presence - with Pat Hilton - EP 352
365 Driven
Pat Hilton is back on the 365 Driven podcast, but this time Pat is interviewing Tony for his podcast, Iconic Messengers. Starting an entrepreneurial journey can often feel like navigating a sea of hashtags and highlight reels, but this conversation with Pat pulls back the facade to reveal the core of authenticity in our digital personas. Pat and Tony reflect on their experiences, from humble beginnings to the peaks of business success, confronting the ethical dilemmas that test our integrity along the way. Tony's insights into the balance of personal touch and professional promotion on...
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How to Grow an Audience - with Tony Whatley - EP 351
365 Driven
How to Grow an Audience – Episode 351 Mindset Our time is limited, and relatively short Push aside your ego. Be okay being a beginner, and sucking at things (stage right story). Dealing with critics, haters, naysayers Invest in skills. (Communication, Copywriting, Comedy, Production, Editing) Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups...
info_outlineA lot of people confuse the difference between PR and marketing, but the purpose of PR is to get people to have a certain idea and feeling about you. This is where you build your “know, like, and trust” factor. Respect will not just be handed to you, and just because you put content out, does not mean the customers will come. You have to make sure you are consistently offering value and working on building that relationship with your audience to the point that they view you as an authority figure in your niche. Podcasts are a great way to do this, but people focus on the wrong things when they get started. Today’s guest is here to break it all down by explaining the key differences between PR and marketing, and where to put your efforts so that you build trust, leading to getting more people through your sales door.
Jeremy Ryan Slate is back on the 365 Driven Podcast for a third time to share his tips to stop wasting energy on the wrong metrics in your PR efforts. Jeremy is the founder of the "Create Your Own Life" Podcast, which studies the highest performers in the world. He is a former champion powerlifter turned new media entrepreneur, and he specializes in using podcasting and new media to create trust and opinion leader status. Jeremy was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy and his wife Brielle Slate founded "Command Your Brand" to help entrepreneurs get their message out by appearing as guests on podcasts.
In this episode, Jeremy and Tony discuss the unique opportunities that podcasting presents due to there being no gatekeeper. This means that anyone that wants to get their message out, can do so with podcasting, but sadly the number of podcasts that die out due to “pod fade” is very high. What causes this? Jeremy says that it is due to people putting too much focus on the wrong metrics instead of making sure they have a solid business foundation, and then using their podcast as a PR vehicle that brings people in with the knowledge and value they have to offer. Just starting a podcast won’t mean the audience will come, so tune in to learn how you can set yourself up as an authority in your space and avoid these common mistakes.
Key highlights:
- Why Jeremy believes that traditional media is dead and podcasting is now the media
- What is “pod fade” and why does it happen?
- What is the difference between PR and marketing?
- Should you focus on download numbers when you first launch a podcast?
- Common mistakes people make when starting a podcast for their business
- Why Jeremy is particular about the type of clients he works with
- What NOT to do as a podcast guest
- Why over-pitching yourself and your offer is bad PR
- What Jeremy would say to someone that wants to get their message out there
- How to get people to remember you and your message
- How to respectfully disagree with people online
- Jeremy and Tony’s thoughts on the divisiveness happening right now, and how to spot the BS
For resources and links mentioned in this episode, visit: 365driven.com/episode282