365 Driven | Entrepreneurship & Success Mindset
The 365 Driven Podcast helps entrepreneurs, business owners, executives, and aspiring leaders build successful businesses and fulfilling lives. Host Tony Whatley interviews top entrepreneurs, CEOs, athletes, authors, and industry leaders while sharing practical strategies for entrepreneurship, business growth, leadership, personal development, wealth creation, and success mindset.
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The Truth About Peptides - with Alex Spinoso - EP 437
06/22/2026
The Truth About Peptides - with Alex Spinoso - EP 437
What happens when the “safe” career path starts to feel like a prison? In this episode of 365 Driven, host Tony Whatley sits down with Dr. Alex Spinoso, a physician, entrepreneur, and founder of Genesis Lifestyle Medicine. Alex brings a powerful combination of medical expertise and real-world business experience, holding both a medical degree and an MBA. After beginning his career as a physician in the California prison system, Alex quickly realized that the traditional path of a stable six-figure career, pensions, and predictable comfort was not enough. He wanted challenge, growth, and the opportunity to build something of his own. Alex shares the raw story of leaving behind security, risking his savings, and making major sacrifices with his wife in order to pursue entrepreneurship. From living lean and pouring every dollar back into the business, to building Genesis Lifestyle Medicine from its first small clinic into a rapidly growing medical company, his journey is a lesson in delayed gratification, focus, and betting on yourself. Tony and Alex also dive into the realities of scaling through acquisition, building culture through core values, and why entrepreneurs should avoid chasing too many unrelated opportunities. Alex explains why staying in your lane can be one of the smartest ways to build long-term wealth. The conversation also tackles hot topics in health and wellness, including TRT, peptides, weight loss medications, hormone optimization, and the dangers of taking advice from online gurus instead of qualified medical professionals. This episode is packed with business lessons, health insights, and a reminder that success requires discipline, sacrifice, and the courage to leave cruise control behind. Key highlights: Why Dr. Alex Spinoso left a secure medical career to become an entrepreneur. The sacrifices and mindset required to build a business from scratch. How Genesis Lifestyle Medicine scaled from startup to eight figures. The power of masterminds, mentorship, and strategic networking. Why focusing on one industry beats chasing multiple income streams. Lessons on acquisitions, company culture, and scaling successfully. The truth about TRT, peptides, and hormone optimization. How to avoid health misinformation from online influencers. Why delayed gratification is a competitive advantage in business. Thinking in decades instead of months to create lasting success. Connect with Alex Spinoso: Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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How To Build a Valuable Company - EP 436
06/10/2026
How To Build a Valuable Company - EP 436
Recorded LIVE at the HPX High Performance Expo, Charlotte NC, June 2026. Speaker Tony Whatley challenges owners to ask whether their company would grow if they disappeared for 90 days, arguing many entrepreneurs accidentally build high-paying jobs that buyers won’t want. He explains that businesses with the same revenue can have very different valuations, from owner-dependent chaos (near-zero value) to profitable but messy operations (lower multiples) to a predictable “money machine” earning premium multiples. Valuation is built in the 2–3 years before a sale, yet only about 20% of listed businesses sell, often due to owner dependence and risk. Drawing on his ls1tech.com exit, he outlines six drivers of enterprise value: predictable revenue and diversified acquisition channels, documented processes and SOPs, reduced owner dependency via teams/KPIs/decision authority, KPI-driven management, building a brand beyond the founder, and cleaning up financials, contracts, and records to reduce buyer risk. 00:00 If You Vanish 90 Days 00:47 Three Business Valuations 03:20 Exit Timing and Odds 04:34 Founder Exit Story 05:39 Six Value Drivers 05:47 Predictable Revenue 10:18 Document Processes 14:19 Reduce Owner Dependency 18:22 Measure What Matters 21:45 Build a Sellable Brand 24:45 Clean Up for Buyers 29:37 Enterprise Value Scorecard
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When to Raise Your Prices - EP 435
06/01/2026
When to Raise Your Prices - EP 435
What if the biggest thing holding your business back isn’t your competition — but your fear of charging what you’re truly worth? In this powerful solo episode of the 365 Driven podcast, host Tony Whatley tackles one of the most uncomfortable yet critical topics for entrepreneurs: raising your prices with confidence. Tony breaks down the psychology behind why so many business owners undercharge, delay price increases, and attract difficult customers by trying to compete at the bottom of the market. From money mindset limitations to fear of customer reactions, he explains how entrepreneurs unknowingly sabotage their own growth by pricing based on personal comfort rather than the actual value they create. Throughout the episode, Tony shares real-world examples from his own entrepreneurial journey and client success stories — including attorneys, laboratory owners, and service providers who dramatically increased profits simply by repositioning their value and raising their rates strategically. He also reveals why cheap customers often demand the most, while premium clients respect expertise, efficiency, and quality. You’ll learn: How to know when it’s time to raise your prices Why waiting too long silently destroys profit margins The connection between pricing and perceived value How premium pricing attracts better customers The biggest mistakes business owners make when announcing price increases Why confidence matters more than apologizing If you’ve been overworked, underpaid, or hesitant to charge what your expertise deserves, this episode will challenge your mindset and help you step into the role of a true CEO. Tony delivers practical strategies, tough love, and actionable insights designed to help entrepreneurs build stronger, more profitable businesses without burnout. Connect with Tony Whatley: Website: Instagram: Facebook:
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Find Your Motivation - with John Dmytryszyn - EP 434
05/18/2026
Find Your Motivation - with John Dmytryszyn - EP 434
What if the biggest thing holding your business back isn’t strategy, funding, or timing—but your willingness to bet on yourself? In this powerful episode of the , host Tony Whatley sits down with motivational speaker Johnny D for an inspiring conversation about resilience, purpose, self-belief, and the sacrifices required to pursue your dreams. From being told as a child that he would “never amount to much” to becoming a nationally recognized speaker, author, and spoken-word artist, Johnny D shares the emotional and often difficult journey that shaped his life and career. This episode dives deep into the mindset entrepreneurs need when building something meaningful. Johnny D explains why he intentionally burned every bridge behind him when he decided to become a motivational speaker, forcing himself to fully commit to the path ahead. Tony and Johnny discuss the importance of consistency, embracing imperfection, learning through repetition, and refusing to quit when things get hard. They also explore how personal growth, mental health, and authentic human connection directly impact business success and leadership. Listeners will hear heartfelt stories about overcoming self-doubt, the value of encouraging others, and why even a simple text message can change someone’s entire day. The conversation also highlights the importance of legacy, storytelling, and creating content that continues to inspire long after you’re gone. Whether you’re an entrepreneur, speaker, creator, or someone searching for motivation to take the next step in life, this episode delivers practical wisdom and emotional encouragement that will stay with you long after it ends. Key Highlights Why entrepreneurs must “bet on themselves” before anyone else will The sacrifices required to pursue a dream full-time How consistency and repetition build confidence and skill The hidden power of encouragement and positivity Lessons on resilience, mental health, and self-belief Why your story matters—even if you think it doesn’t The importance of creating a legacy through content and impact How entrepreneurs can overcome fear of judgment and failure Why authenticity matters more than perfection in business and life The mindset shifts that help people push through dark seasons and adversity Catch Tony Whatley and Johnny D live at the High Performance Expo (HPX) in Charlotte, NC. Learn more and register at: Connect with Johnny D: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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Save $50K in 50 Minutes - with Rondi Lambeth - EP 433
05/11/2026
Save $50K in 50 Minutes - with Rondi Lambeth - EP 433
Are you paying more in taxes than you legally have to? In this eye-opening episode of the 365 Driven Podcast, host Tony Whatley sits down with financial strategist and entrepreneur Rondi Lambeth to unpack the hidden tax strategies, wealth-building principles, and financial systems that many successful entrepreneurs use to legally keep more of what they earn. From growing up in extreme poverty to becoming a sought-after advisor for high-level business owners, Rondy shares a powerful and inspiring journey that completely redefines the way listeners think about money, taxes, and entrepreneurship. Throughout the conversation, Rondi explains why most business owners unknowingly overpay the IRS, how the wealthy legally minimize taxes using strategies hidden in plain sight, and why traditional CPA advice often leaves entrepreneurs stuck playing defense instead of building wealth. He dives into concepts like the Augusta Rule, hiring your children through your business, business structures, asset protection, and why understanding the tax code can dramatically increase profitability and long-term wealth. Tony and Rondi also discuss money mindset, imposter syndrome, scaling premium businesses, and the major difference between serving low-ticket customers versus high-value clients. This episode is packed with practical insights, controversial truths, and actionable financial education every entrepreneur should hear. If you’re a business owner, entrepreneur, or high achiever looking to stop leaving money on the table and start thinking like the wealthy, this conversation will challenge everything you thought you knew about taxes and financial freedom. Key Highlights Why 93% of business owners legally overpay taxes The “Augusta Rule” explained in simple terms How wealthy entrepreneurs structure businesses differently Tax-saving strategies most CPAs never mention The mindset shift required to charge premium prices Why rich clients are often easier to work with How money beliefs formed in childhood impact success Legal ways business owners can pay their children through the company The truth about audits, “red flags,” and IRS fear tactics Why understanding tax strategy is critical for long-term wealth building Connect with Rondi Lambeth Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Choose Your Words Carefully - EP 432
04/27/2026
Choose Your Words Carefully - EP 432
What if the words you use to describe yourself are quietly limiting the level of success you’ll ever reach? In this powerful solo episode of the 365 Driven Podcast, Tony Whatley dives deep into the hidden mindset traps that keep entrepreneurs stuck—especially the subtle ways we sabotage ourselves through language, comparison, and misplaced humility. If you’re a business owner striving to grow, scale, or simply break through your current ceiling, this episode delivers a direct and eye-opening perspective you can’t afford to ignore. Tony challenges the popular belief that “comparison is the thief of joy,” offering a bold reframe that will push you to rethink how you view other people’s success. Instead of shrinking yourself or downplaying your progress, he emphasizes the importance of owning your journey with confidence and pride—no matter where you are right now. Throughout the episode, he unpacks how “unnecessary humility,” negative self-talk, and even judging others’ success can create subconscious barriers that hold you back financially, professionally, and personally. He also calls out the most common excuses—like lack of time, money, support, or background—and replaces them with a mindset rooted in accountability, growth, and possibility. This episode is especially relevant for entrepreneurs who feel stuck, overwhelmed, or frustrated by slow progress. Tony delivers tough love with actionable insight, encouraging listeners to take ownership of their results, invest in themselves, and surround themselves with the right influences. If you’re ready to shift your mindset, elevate your standards, and start aligning your words with the success you truly want, this episode will challenge you—and change the way you think. Key highlights: Why the way you describe yourself can either accelerate or sabotage your success The hidden danger of “unnecessary humility” and how it lowers your perceived value A bold reframe on “comparison is the thief of joy”—and why that belief may be holding you back How judging successful people can subconsciously prevent you from becoming one The link between language, belief systems, and self-sabotage in business and life Common excuses entrepreneurs make (time, money, support) — and how to eliminate them for good Why successful people still value the journey—and how to own your current level with confidence The difference between inspiration vs. insecurity when you see others winning How your environment and social circles influence your mindset around success Why taking full accountability is the turning point for growth in business and life The importance of continuous learning and skill-building in today’s digital world How your subconscious programming shapes your financial and professional outcomes Connect with Tony Whatley: Website: Instagram: Facebook:
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Stop Drifting Through Life - with John Gafford - EP 431
04/21/2026
Stop Drifting Through Life - with John Gafford - EP 431
What if the biggest thing holding you back in business isn’t your intelligence—but your honesty with yourself? In this episode of the 365 Driven Podcast, host Tony Whatley sits down with John Gafford—a powerhouse entrepreneur, real estate leader, and author of Escaping the Drift. Based in Las Vegas, John has built one of the largest and most successful luxury real estate brokerages in the region, leading a team of hundreds of agents and generating billions in annual sales volume. Beyond real estate, he’s known for his sharp insights on leadership, mindset, and building a life of intentional success. In this conversation, Tony and John dive deep into what truly drives success in business and life. John shares his journey from struggling employee to high-level entrepreneur, and how being surrounded by high performers forced him to confront the gap between potential and results. They break down why emotional intelligence (EQ) often outweighs IQ, how environment shapes outcomes, and why the people you surround yourself with act as a mirror for your own performance. The episode also explores the concept of “escaping the drift”—taking control of your life instead of letting circumstances or other people dictate your path. From building powerful networks and mastering communication to positioning yourself in high-value markets, John delivers actionable insights for entrepreneurs ready to level up. If you’re a business owner looking to gain clarity, sharpen your strategy, and take full ownership of your future, this episode will challenge your thinking—and push you into action. Key highlights: • Stop drifting: take control of your life and business starting today • EQ beats IQ—why people skills make you more money than intelligence • Get in the right rooms: how proximity to winners forces your growth • Build a premium brand that attracts high-value clients effortlessly • The brutal truth about success: radical honesty changes everything • Think ahead or fall behind—why top performers always plan their next move • Adapt fast: how to stay ahead in shifting markets and industries • Why AI won’t replace real connection—and how to use that to your advantage • From broke to billions: lessons from scaling a $2B real estate empire • Turn every job into training for your future success Connect with John Gafford: Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Reclaiming Your Identity - with Princeton Clark - EP 430
04/13/2026
Reclaiming Your Identity - with Princeton Clark - EP 430
What if the biggest thing holding you back in business… isn’t strategy—but your identity? In this powerful episode of 365 Driven, Tony Whatley sits down with returning guest Princeton Clark for a deep, unfiltered conversation about what truly drives success in entrepreneurship—and why most people are focusing on the wrong things. Princeton Clark is a coach, speaker, and thought leader in self-mastery, emotional intelligence, and identity transformation. With years of experience in mentoring and personal development, he challenges conventional thinking around “coaching” and instead positions himself as a guide—someone who has lived the lessons, faced adversity, and now helps others break through the mental barriers holding them back. Tony and Princeton dive into the concept of identity as the foundation for growth—arguing that your results in business and life are a direct reflection of how you see yourself. They unpack why so many entrepreneurs stay stuck despite having access to endless information, and how distractions, fear, and lack of self-awareness keep people from taking meaningful action. This episode also explores the evolution of the coaching industry, the difference between consuming content vs. applying it, and why discipline and community are more important than ever in today’s noisy, digital world. You’ll also hear real talk about mindset, accountability, leadership, and how to stop outsourcing your power—whether in business or in life. If you’re an entrepreneur ready to level up, cut through distractions, and step into the next version of yourself, this episode will challenge you to think differently—and act boldly. Key highlights: • Why your identity—not your strategy—is the real driver of success • The dangerous trap of consuming content without taking action • The truth about coaching: experience and results matter more than titles • How to reframe fear as a signal for growth, not a reason to stop • Why building the next version of yourself is more powerful than chasing long-term goals • The role of discipline and consistency in creating real momentum • The difference between group learning vs. personalized coaching (and why it matters) • Why learning from someone just ahead of you accelerates growth faster than chasing big names • How to protect your focus in a world full of distractions and noise • The importance of community, accountability, and environment in entrepreneurship • Why waiting until you feel “ready” is the fastest way to stay stuck • How to take ownership of your life and stop outsourcing your power Connect with Princeton: Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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The Truth About Speaking Events - EP 429
03/24/2026
The Truth About Speaking Events - EP 429
Are you being inspired at business events… or unknowingly being sold to? In this eye-opening episode of the 365 Driven Podcast, Tony Whatley pulls back the curtain on the real business model behind speaking events—and what every entrepreneur needs to know before buying a ticket. Drawing from years of experience as both a speaker and event host, Tony shares unfiltered insights into how these events are structured, monetized, and marketed. From high-ticket mastermind retreats to low-cost conferences packed with back-of-the-room sales pitches, Tony breaks down the different types of events you’ll encounter in the entrepreneurship and personal development space. He explains why cheaper tickets often come with heavier selling, how emotional marketing tactics influence purchasing decisions, and why not all stages—or speakers—are created equal. This episode also dives into the hidden dynamics most attendees never see: speakers paying for stage time, affiliate commissions behind the scenes, and the stark difference between community-driven events and profit-driven productions. Tony challenges listeners to rethink what value really looks like when investing in events—and how to spot red flags before swiping a credit card. Whether you’re a seasoned business owner or just stepping into the world of entrepreneurship, this episode will equip you with the awareness and strategy to choose the right rooms, avoid costly mistakes, and invest in experiences that truly move the needle. If you plan to attend events in 2026, this is a must-listen first. Key highlights: Why speaking events are designed as business models, not just learning experiences The truth about low-cost tickets leading to high-pressure sales pitches How emotional marketing and scarcity tactics influence buying decisions The difference between mastermind-style events vs. pitch-heavy conferences What really happens behind the scenes with speakers and commissions Why some speakers pay for stage time—and what that means for attendees Red flags to watch for when choosing which events are worth your investment How to identify events focused on community and value vs. profit and upsells The importance of setting expectations before attending any event How to choose the right room, right people, and right experience for your growth Connect with Tony Whatley: Website: Instagram: Facebook:
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AI Content Creation That Converts - with Rene Remsik - EP 428
03/16/2026
AI Content Creation That Converts - with Rene Remsik - EP 428
What if AI content creation is the competitive edge your business needs—but most entrepreneurs are still using it the wrong way? In this episode of the 365 Driven Podcast, host Tony Whatley sits down with AI content strategist Rene Remsik for a practical conversation on how entrepreneurs can use artificial intelligence to build their brand, create more content, and grow their business without needing to become technical experts. Rene shares how he went from experimenting with AI while still employed to building a massive online following and launching multiple businesses around content, automation, and AI-driven tools. This episode is especially valuable for entrepreneurs who feel overwhelmed by how fast AI is moving. Rather than chasing every new tool, Rene explains how business owners can simplify the process by building a practical AI tech stack that supports ideation, copywriting, visuals, video creation, and automation. He breaks down how to use tools like large language models for brainstorming and writing, visual platforms for graphics and motion content, and systems that help turn attention into leads and sales. Tony and Rene also discuss the importance of consistency in content creation, why personal branding matters more than ever, and how entrepreneurs can document their journey instead of waiting to become “experts” before they start posting. They explore where AI is headed next, including agentic AI, productivity gains, content workflows, and the massive opportunities available to business owners who are willing to learn and adapt now. If you’re an entrepreneur looking to stay relevant, scale your visibility, and use AI to create smarter marketing systems, this episode delivers both inspiration and actionable takeaways. Tune in to learn how to turn AI from a confusing trend into a real business advantage. Key highlights: How entrepreneurs can use AI content creation to grow their brand, audience, and sales. Why consistency and experimentation are key to eventually creating viral content. Rene Remsik’s recommended AI tech stack for brainstorming, writing, and visuals. How AI tools can dramatically increase productivity and simplify content workflows. Why titles, thumbnails, and strong hooks are essential for getting clicks and views. A look at the future of agentic AI and automation and how it could transform business operations. Connect with Rene Remsik: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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The Trade Show Business - with Jennifer Hoff - EP 427
03/03/2026
The Trade Show Business - with Jennifer Hoff - EP 427
What if one of the most overlooked business strategies could unlock high-value partnerships, accelerate growth, and put your brand directly in front of decision-makers—all in just a few days? In this episode of the 365 Driven Podcast, host Tony Whatley sits down with trade show expert Jennifer Hoff to pull back the curtain on the powerful—and often misunderstood—business of trade shows and conventions. Together, they explore how these large-scale events quietly drive billions in economic impact while creating unmatched opportunities for networking, deal-making, and brand positioning. Jennifer shares her journey from unexpectedly “falling into” the industry to becoming a leader responsible for launching and managing major events, offering listeners a rare insider perspective on what actually goes into producing successful trade shows. Business owners will gain practical insights into how exhibiting or attending the right event can deliver both tangible and intangible ROI—from closing deals to building long-term relationships that fuel sustained growth. The conversation also dives into how trade shows are evolving in the age of AI, why face-to-face connection is becoming more valuable than ever, and how even small businesses can compete and stand out on the show floor. Whether you are considering your first trade show or looking to maximize results from future events, this episode delivers actionable strategies, real-world examples, and a fresh perspective on leveraging live experiences as a powerful business growth tool. Key highlights: Trade shows are a multi-billion dollar industry driving real business and economic impact. In-person connection is more valuable than ever in today’s digital world. ROI comes from both sales and long-term relationships. Focus on providing value, not just self-promotion. Events create massive efficiency by bringing entire industries together. The future is interactive, experience-driven events. Get your tickets and learn more about the High Performance Expo at and secure your spot today. Connect with Jennifer Hoff: LinkedIn: Connect with Tony Whatley: Website: Instagram: Facebook:
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How to Win in 2026 - EP 426
02/19/2026
How to Win in 2026 - EP 426
In this powerful annual kickoff episode of 365 Driven, host Tony Whatley lays out a timeless blueprint for winning in 2026 - without hype, trends, or predictions. This isn’t about chasing what’s new. It’s about mastering what works. After decades of entrepreneurship, investing, podcasting, and building multiple businesses, Tony shares the repeatable behaviors he’s seen create success year after year—regardless of the economy, technology shifts, or industry changes. Built around 8 foundational principles, this episode challenges listeners to simplify their focus and raise their standards. From the power of consistency over intensity, to building in public before you feel ready, to diversifying income without becoming scattered—Tony breaks down what actually moves the needle. He shares personal stories of flat growth seasons, expensive financial lessons, delegating to scale, and why understanding your numbers is a competitive advantage. You’ll also hear why personal discipline bleeds into business performance, how relationships quietly compound over decades, and why fundamentals always outperform flashy tactics. This episode isn’t about doing more. It’s about doing less, doing it better, and longer. If you’re serious about creating financial freedom, operational independence, and a reputation that opens doors, this is your roadmap. Winning doesn’t change year to year. Execution does. And if you apply these principles consistently, 2026 won’t just be another year—it’ll be undeniable.
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My Take on Acquisitions and Exits - EP 425
12/22/2025
My Take on Acquisitions and Exits - EP 425
In this solo episode of 365 Driven, host Tony Whatley pulls back the curtain on one of the most misunderstood topics in entrepreneurship: private equity, mergers & acquisitions, and what “exits” really look like in the real world. Tony starts with hard data that every founder needs to hear—how many businesses actually survive 5 and 10 years, how few ever sell, and why the “big exit” stories on social media distort expectations. He then breaks down how businesses are valued (including multiples and transaction realities), why the median business sale is far lower than most entrepreneurs assume, and what makes a company truly attractive to buyers. From there, Tony shares his perspective on the private equity business model—why firms sometimes “overpay,” how roll-ups work, what changes after an acquisition, and why founders should think carefully about transition timelines once they suddenly have a large payout and a new boss. He also addresses the criticism founders often face when they sell, how to think about exits through the lens of business cycles and personal goals, and why complaining about industry consolidation is never a strategy. If you’re building with the hope of one day selling—or you want to understand how to increase your valuation, protect your team, and position yourself for a smart exit—this episode delivers the real talk most entrepreneurs don’t get until it’s too late. Key highlights: Why exits are rarer than entrepreneurs think The reality of business survival rates (Year 1, 5, and 10) How many businesses actually sell—and why the number is so low The truth about average business sale prices Public reactions to acquisitions: sellouts vs success How private equity roll-ups really work The hidden downside of staying on post-exit Choosing the right buyer vs the highest multiple Connect with Tony Whatley: Website: Instagram: Facebook:
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Going From AI Back to Humanity - with Julia McCoy - EP 424
12/15/2025
Going From AI Back to Humanity - with Julia McCoy - EP 424
AI is rewriting the rules of entrepreneurship—and Julia McCoy’s story proves why the winners won’t be the ones working harder, but the ones working smarter. Tony Whatley welcomes Julia —business, marketing, and AI expert—to a conversation that pulls no punches about what’s next for entrepreneurs…and what’s at stake if you ignore it. After a meteoric run in AI (including building a YouTube audience of 200,000+), Julia shares how a sudden health crisis forced her to rebuild her business from the ground up—often working in 10-minute increments from her phone. That constraint led to an unexpected breakthrough: using AI the right way, not to replace the human, but to replace the grind. Tony and Julia dig into AI “clones,” why transparency matters, and how training AI with your voice and expertise can help founders scale content without losing authenticity. Then the conversation goes deeper. Julia explains how her search for answers took her beyond conventional approaches and into research on frequency, bioelectric health, and the future impact of quantum technology—raising big questions about innovation, truth, and what entrepreneurs should pay attention to next. If you’re building a business in a world being reshaped by AI, automation, and emerging tech—and you want a real conversation about leveraging these tools without losing your values—this episode will challenge your assumptions and expand your perspective. Key highlights: How to use AI to scale your business without losing your voice Why AI should replace the work—not the human Building and training AI avatars/clones as an extension of your expertise Turning crisis and constraint into innovation and leverage Creating high-impact content with AI in minutes, not hours Why most entrepreneurs misuse AI—and how to avoid generic output What quantum technology and frequency may mean for the future of business and health Connect with Julia McCoy: YouTube: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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The Future of Marketing - with Erik Huberman - EP 423
12/01/2025
The Future of Marketing - with Erik Huberman - EP 423
Marketing maestro Eric Huberman joins the 365 Driven Podcast to share his captivating entrepreneurial journey, from his childhood ventures selling lemonade and flowers to building Hawke Media, a powerhouse in digital marketing. Eric's path is a testament to the tenacity and creativity required to thrive in the ever-evolving business landscape. His insights on the importance of maintaining financial health and enjoying the entrepreneurial ride to prevent burnout offer aspiring entrepreneurs a blueprint for sustainable success. The conversation unfolds with Eric's passion for marketing, delving into the challenges and complexities that make this field so dynamic. Eric explains how a genuine interest in a subject can lead to discovering one's calling, supported by anecdotes about his business beginnings and the story behind Hawke Media's name. Eric shares valuable lessons on nurturing potential customers, building trust, and the role of brand validation in successful sales cycles. An exploration of AI's impact on marketing and business futures takes the spotlight, with Eric providing a grounded perspective on the overhyped claims of AI's disruptive potential. Reflecting on the authenticity required in both professional and personal realms, Eric warns against superficial status symbols and emphasizes the importance of genuine passion. This episode wraps up with the wisdom of experience, highlighting the significant role of community knowledge sharing for entrepreneurial growth. This episode is a treasure trove of insights for anyone aiming to leave a mark in the business world. Key highlights: Marketing Passion and Business Beginnings Navigating Challenges in Business and Marketing Building Trust and Sales With Marketing Future of Marketing and AI Impact of AI on Future Business Sharing Entrepreneurial Wisdom for Growth Connect with Erik Huberman: Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Build Influence on YouTube - with Nate Woodbury - EP 422
11/24/2025
Build Influence on YouTube - with Nate Woodbury - EP 422
Renowned YouTube strategist Nate Woodbury joins The 365 Driven Podcast to uncover the magic of using YouTube for smarter lead generation. While viral fame might seem tempting, Nate reveals how answering specific, long-tail questions on YouTube can attract a dedicated audience looking for your expertise. He unravels the journey from web design to mastering YouTube, emphasizing the art of nurturing prospects over traditional marketing to position yourself as a trusted authority in your field. Explore the dynamic between nurturing and marketing as Nate and Tony discuss the real power of search-driven content. Viral hits may garner attention, but targeted content ensures you are connecting with potential clients genuinely interested in your offerings. Discover how transforming YouTube videos into blog posts enhances searchability, and how platforms like Reddit can amplify your online presence. Tackling camera shyness, this episode covers practical tips to boost your confidence on screen, likening it to a learnable skill akin to public speaking. By focusing on authenticity, personal experience, and a minimalist content approach, you can harness YouTube to grow your business without the overwhelm of technical barriers. Whether you're an aspiring YouTuber or an entrepreneur seeking to maximize online visibility, this episode is packed with actionable strategies to transform your content creation journey and achieve meaningful engagement. Key highlights: YouTube Strategy for Lead Generation The Value of Nurturing vs Marketing YouTube as a Lead Generator Content Strategy for Expertise Impact Maximizing YouTube Lead Generation Strategy Overcoming Fear of Camera Shyness Leveraging Shareability for Business Growth Connect with Nate Woodbury: Sign up for Nate’s free webinar: Connect with Tony Whatley: Website: Instagram: Facebook:
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Turn Your Expertise Into a Book - with Melanie Herschorn - EP 421
11/17/2025
Turn Your Expertise Into a Book - with Melanie Herschorn - EP 421
Melanie Herschorn, a trailblazer in book marketing and writing, reveals the winding path of her career that took her from celebrity PR to entrepreneurship and beyond. She shares the emotional rollercoaster of launching a successful breastfeeding clothing line on Nordstrom and Amazon, only to face a setback from a hiring misstep. Melanie's story exemplifies the unpredictable nature of career transitions and underscores the importance of resilience and adaptability when navigating professional challenges. Melanie now helps leaders turn their expertise into well-written, strategic, and marketable books. Together, Tony and Melanie unpack the fears that stop most people from writing—imposter syndrome, perfectionism, and worrying that “no one will care.” Melanie explains why those fears are normal but misguided, and why a book remains one of the strongest credibility builders in business today. They explore the difference between fleeting content and evergreen authority, the truths and myths of the publishing world, the predatory traps authors should avoid, and what book marketing really looks like after launch. Whether you’ve been told your whole life that you “should write a book,” or you’re just now considering how authorship could elevate your brand, this conversation will inspire you to finally get the ideas out of your head and into a book that can change your business—and your confidence—forever. Key highlights: Navigating Career Transitions and Building Expertise Overcoming Imposter Syndrome as an Author Crafting Emotion and Memorable Stories Mastering the Writing Process and Marketing Strategies and Pitfalls in Book Marketing Maximizing Book Marketing and Author Success Connect with Melanie Herschorn: Instagram: Website: Book a call with Melanie: Connect with Tony Whatley: Website: Instagram: Facebook:
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Long Trip Back To Nostalgia - EP 419
10/06/2025
Long Trip Back To Nostalgia - EP 419
I bought another car. Although it's not an expensive car, it's valuable to me. This is the story behind it, and what memories it brings back. 2000 Pontiac Firebird Formula WS6 LS1 5.7L V8, 6-Speed Manual Navy Blue Metallic, Hardtop 20K miles, original owner!
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End of Year Tax Strategy - with Tyler McBroom - EP 418
09/29/2025
End of Year Tax Strategy - with Tyler McBroom - EP 418
Could you be letting thousands of dollars slip through your fingers by not understanding the latest tax laws? Renowned tax strategy expert Tyler McBroom is on the 365 Driven podcast to uncover essential tax savings strategies every business owner should know. With the year-end looming, Tyler reveals the significance of proactive tax planning and how leveraging the right tax codes can allow you to reinvest in your business rather than handing over your hard-earned money to the IRS. Tyler breaks down recent tax legislation changes, clarifying deductions that benefit both individuals and business owners. Tyler demystifies the often confusing terrain of tax deductions, like those for overtime and tips, and offers fresh insights into payroll taxes and Social Security. Get acquainted with the $6,000 senior deduction for those over 65 and understand how these shifts can enhance your financial planning, whether you're itemizing or taking the standard deduction. Whether you're a new S-corp owner, a seasoned entrepreneur, or someone managing a side hustle, understanding the tax advantages available to you can lead to significant savings. From the nuances of LLCs and maintaining accurate records with tools like QuickBooks, to maximizing deductions through bonus depreciation and home office claims, this episode is packed with actionable insights. Together, Tyler and Tony stress the importance of scheduling proactive meetings with your accountant, especially as the holiday rush draws near, so you can optimize your tax strategy and ensure your financial decisions are timely and effective. Key highlights: Tax Savings Strategies for Business Owners Tax Deductions Simplified for Individuals Tax Advantages for Business Owners Tax Benefits of Bonus Depreciation Maximizing Home Office Tax Deductions Tax Planning Strategies for Business Owners Connect with Tyler McBroom: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Achieving a 40 Year Dream - with Ron Rubin - EP 417
09/22/2025
Achieving a 40 Year Dream - with Ron Rubin - EP 417
Dreams don’t have expiration dates—and Ron Rubin proves it. In this inspiring episode of the 365 Driven Podcast, host Tony Whatley sits down with the former CEO of The Republic of Tea and current owner of River Road Family Vineyards and Winery. Ron reveals how a passion he discovered in his 20s took four decades to come true, and why perseverance, patience, and smart business practices were the keys to making it happen. From scaling The Republic of Tea into a household name to running a debt-free winery in Sonoma, Ron shares powerful lessons on brand building, culture, and staying true to your vision. He opens up about succession planning with his son, the value of mentors and consultants, and why consistency and focus matter more than chasing trends. Whether you’re a new entrepreneur or a seasoned leader, Ron’s story will remind you that big dreams are worth the wait—and that with discipline, creativity, and heart, you can build businesses that last generations. Key highlights: How Ron Rubin turned a 40-year dream into reality. Why staying debt-free can transform your business. The strategy behind building The Republic of Tea into a specialty brand. Lessons in branding, packaging, and staying true to your company’s DNA. How to create a memorable company culture that people love. Smart succession planning and preparing the next generation of leaders. The value of mentors, consultants, and outside perspectives. Why focusing on existing customers can fuel exponential growth. How philanthropy and business can work hand-in-hand to save lives. Encouragement to never give up on your dream—no matter how long it takes. Connect with Ron Rubin: Website: Get Ron’s book: Connect with Tony Whatley: Website: Instagram: Facebook:
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Luxury Marketing - with David Schloss - EP 416
09/15/2025
Luxury Marketing - with David Schloss - EP 416
How do luxury brands like Rolex manage to captivate their audience and command premium prices despite the myriad of cheaper alternatives? Tune in to this episode of the 365 Driven podcast as David Shloss unravels the intricacies of luxury marketing and consumer psychology. David draws intriguing parallels between the sale of high-ticket luxury items and the challenges faced in marketing more affordable digital products. This episode also touches on the nuanced art of authentic personal branding, both online and offline—something David and Tony have found crucial in their careers. This conversation ventures into the often misunderstood world of entrepreneurship. Through personal anecdotes and insights, David and Tony emphasize the value of recognizing one's place in the business landscape, whether as an entrepreneur or a dedicated employee, and explore the importance of understanding business valuation and exit strategies for sustained success. From redefining career paths to nurturing creativity, David and Tony celebrate the evolution of professional identities. David shares his journey of breaking free from the confines of traditional roles, opting instead to cultivate a dynamic professional persona. He explains aligning personal passions with career pursuits and the impact of referral networking in business growth. By sharing stories of building relationships and offering genuine support, this episode highlights the power of community and the joy of teaching and mentoring. Key highlights: Marketing, Luxury, and Entrepreneurship Journey to Entrepreneurship and Success The Evolution of Entrepreneurship Evolving Identity and Career Paths Referral Networking for Business Growth Building Relationships and Networking Skills Navigating Unrealistic Expectations in Marketing Connect with David Schloss: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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Digital Marketing Strategies - with Akbar Sheikh - EP 415
09/08/2025
Digital Marketing Strategies - with Akbar Sheikh - EP 415
Digital marketing maestro Akbar Sheikh joins the 365 Driven podcast to share his potent strategies for crafting lead magnets, funnels, and traffic-driving content. What if your business could thrive through the power of authenticity and alignment? Akbar shares his journey from financial and emotional hurdles to triumph, illustrating how foundational growth can trump quick wins. You'll hear how impactful messaging can transform your brand, helping you connect with specific audiences. His unique blend of humor and honesty highlights the transformative power of effective communication over the pitfalls of poor messaging that can stymie a business's growth. Akbar unravels the essence of personal development and success as the bedrock of collaboration and business growth. Through Akbar's journey from financial struggles to triumph, this episode sheds light on the necessity of foundational growth over chasing quick wins. Akbar's insights from his experiences in LA remind us of the importance of composed decision-making under pressure, which can be the key to thriving in high-stakes environments. Listeners will be inspired by Akbar's candid reflections on authenticity and the energetic alignment in marketing. As Akbar shares his journey through the challenges of transitioning from corporate life to entrepreneurship, this episode highlights the mindset shifts required for success. Akbar's personal experiences emphasize the power of perseverance and authenticity in business and life, encouraging you to embrace your unique qualities. Key highlights: Importance of Marketing and Personal Branding Achieving Excellence and Success in Business Authenticity and Energetic Alignment in Marketing Journey to Business Success Connect with Akbar Sheikh: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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New Media Expertise - with Jeremy Ryan Slate - EP 414
09/01/2025
New Media Expertise - with Jeremy Ryan Slate - EP 414
Jeremy Ryan Slate is a seasoned podcaster who brings his unique perspective on the transformative power of podcasts. Jeremy shares his journey from entrepreneurship to a newfound passion for the Roman Empire, illustrating the importance of authenticity and adaptability in today's rapidly evolving media landscape. With humor and insight, Jeremy and Tony discuss how podcasts can shape public discourse and personal branding. This conversation explores the pitfalls of chasing fleeting internet trends and the significance of aligning business pursuits with long-term goals and personal purpose. Through personal anecdotes, Jeremy and Tony emphasize the value of mastering one's craft, establishing a consistent track record, and building credibility in an ever-changing entrepreneurial world. They also delve into the concept of identifying a "through line" in one's actions to discover deeper passions and skills that connect various endeavors, enhancing meaningful contributions to society. With strategic insights, this episode uncovers how to maximize core messages in content creation and marketing without losing brand identity. From leveraging trending topics to visual storytelling on social media, Jeremy and Tony share real-world examples and successful media pitches that highlight the importance of clarity and authenticity. Key highlights: Business Evolution in New Media Adaptability and Long-Term Business Success Identifying Through-Lines for Long-Term Success Deciding on Business Information Consumption Mastering Boring Business for Success Maximizing Core Message in Communication Strategic Content Creation and Tactful Marketing Connect with Jeremy Ryan Slate: Website: Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Don't Fake Thought Leadership - with David Brier - EP 413
08/25/2025
Don't Fake Thought Leadership - with David Brier - EP 413
Explore the delicate balance between AI and authentic creativity with branding expert David Brier as he tackles a question that every content creator must face: Is your personal brand losing its humanity in the digital age? This episode of the 365 Driven Podcast promises insights into maintaining your individuality as AI becomes increasingly sophisticated. Uncover the secrets behind visionary entrepreneurs like Steve Jobs, and how they harnessed originality and adaptability to navigate an ever-changing landscape. A fresh perspective is a powerful tool, and David navigates the potential of approaching industries as outsiders—untethered by preconceived notions. By sharing personal journeys, David and Tony highlight how stepping into new territories without traditional constraints fosters innovation and creative problem-solving. Confidence emerges as a vital ingredient, allowing individuals to position themselves as experts beyond niche specifics. Adopting an outsider's view can lead to groundbreaking ideas and significant impacts, both personally and professionally. Engagement and authenticity over automation are key themes as this episode explores strategies for building a strong personal brand. By examining the nuances of communication in the AI era, David and Tony underscore the importance of genuine human interaction. Real-life examples illustrate the power of personal branding and audience connection. Key highlights: Navigating AI and Technology in Communication Success Beyond Industry Expertise The Power of Independent Thought Building Branding Through Consistency and Values Strategizing Content Creation for Audience Value Authenticity Over Automation in Communication Fostering Audience Growth Through Engagement Connect with David Brier: Website: | Instagram: Connect with Tony Whatley: Website: Instagram: Facebook:
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Midlife Career Change - EP 412
08/09/2025
Midlife Career Change - EP 412
It's never too late to pursue your true purpose or calling. In this episode, host Tony Whatley describes how he was able to depart a high-earning salary and leave an industry he had over 20 years in, to pursue his purpose.
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He Survived a Plane Crash - with Dave Sanderson - EP 411
07/26/2025
He Survived a Plane Crash - with Dave Sanderson - EP 411
Dave Sanderson, the last passenger to exit US Airways Flight 1549, shares his harrowing tale of survival during the "Miracle on the Hudson." As the plane's engines failed due to a bird strike, Dave recounts his emotional and psychological journey, from saying a prayer to making a final call to his wife, all within the intense four-minute descent. This experience not only reshaped his life but also set him on a path to becoming a motivational speaker and author, driven by a newfound appreciation for life's unpredictable moments and the power of having a plan during crises. This episode dives into Dave's personal transformation, exploring how surviving such a dramatic event shifted his perspective on life and others. Dave reflects on his career as a sales director and the lack of support he received post-incident, which propelled him into the world of public speaking. Through a candid conversation, he shares insights on the importance of understanding people's backstories, remaining vigilant in life and travel, and the critical role of safety instructions—lessons that have greatly influenced his post-accident endeavors. From the challenges of leaving the corporate world to build a personal brand, to mastering public speaking skills and investing in personal development, Dave offers a treasure trove of wisdom. He sheds light on the significance of self-investment, the impact of mentors like Zig Ziglar and Tony Robbins, and the strategies for overcoming fears and criticism. Listeners will find inspiration in Dave's story of resilience and courage, learning how to harness personal and professional breakthroughs to pursue a fulfilling life. Key highlights: Surviving US Airways Flight 1549 Less Judgment, Find Freedom Transitioning From Corporate to Public Speaking Mastering Public Speaking Skills Invest in Personal Development Building a Personal Brand Strategy Becoming Who You Need to Be Connect with Dave Sanderson: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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Build a Home Based Business - with Martha Krejci - EP 410
07/18/2025
Build a Home Based Business - with Martha Krejci - EP 410
Renowned business coach, speaker, and author Martha Krejci joins The 365 Driven Podcast to share her wisdom on building successful home-based businesses. Her journey from a 14-year career in hospitality to a corporate role at GoDaddy demonstrates how essential skills in customer service can be the bedrock for entrepreneurial success. Listen as Martha and Tony discuss the importance of identifying and calling out self-proclaimed gurus who fail to provide real value, leaving aspiring entrepreneurs feeling inadequate. Through personal anecdotes and insightful discussions, Martha and Tony explore the power of soft skills and the significance of maintaining integrity in business. This conversation highlights the dual importance of learning from both successes and failures, and how audience empowerment can lead to fulfilling success. Martha's optimistic approach underscores the value of contributing to others’ dreams, advocating for a community-driven path to sustainable success. This episode stresses the importance of perseverance, authenticity, and financial responsibility, offering practical advice on overcoming marketing challenges and mindset barriers. From overcoming the fear of judgment to mastering financial wisdom, this episode is packed with empowering insights and expert advice from Martha Krejci to elevate your home-based business to new heights. Key highlights: From Customer Service to Entrepreneur Learning From Success and Failure Creating Success Through Audience Empowerment Ethical Challenges in Online Business Overcoming Marketing Challenges and Mindset Overcoming Fear of Judgement and Success Learning Financial Responsibility Through Experience Expert Advice for Home-Based Businesses Connect with Martha Krejci: Website: Connect with Tony Whatley: Website: Instagram: Facebook:
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The Real Value of Time - EP 409
07/10/2025
The Real Value of Time - EP 409
Time is the most valuable asset you’ll ever own, yet most people unknowingly give it away. In this episode, Tony Whatley explores the concept of time freedom and how it separates entrepreneurs from employees. He shares powerful insights on why trading hours for dollars keeps you stuck, how to start reclaiming your time through leverage and ownership, and why the biggest lie we tell ourselves is that “someday” is responsible. If you’ve ever felt like life is moving faster than your dreams, this episode will challenge you to rethink how you spend your most precious resource. Don’t wait for the perfect time! Listen now and learn how to create it.
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Climbing Corporate Then Leaving It - with Sean Barnes - EP 408
06/18/2025
Climbing Corporate Then Leaving It - with Sean Barnes - EP 408
Sean Barnes is a fellow gearhead and seasoned corporate leader turned entrepreneur. Sean unveils his compelling story of transformation from introverted IT professional to Vice President of Corporate Operations at a publicly traded oil and gas company. Yet, despite climbing the corporate ladder, Sean craved new challenges, prompting him to dive into roles across human resources, ESG, project management, and more. His story is a powerful reminder of the rewards that come with starting anew and embracing change, offering invaluable lessons for aspiring entrepreneurs contemplating their own leap. Sean takes us through the unpredictable world of corporate advancement, navigating the nuances of ego and leadership. He reflects on the importance of stepping outside your comfort zone to foster personal growth and how he managed team dynamics in high-stakes environments. As Sean and Tony explore the realm of personal branding, Sean shares candid insights on maintaining authenticity amidst the surge of AI-generated content. The discussion underscores the importance of balancing personal ventures with professional obligations and building a brand with integrity, all while remaining true to one's voice. Whether you're starting out or managing multi-million dollar companies, tune in for insights that will help you transform your business endeavors and achieve success. Key highlights: Corporate Success to Entrepreneurial Journey Navigating Ego in Corporate Leadership Building a Side Hustle Personal Branding and Side Hustles Leadership Transition and Team Loyalty Transitioning From Corporate to Entrepreneurship Navigating Entrepreneurial Challenges and Growth Effective Client Acquisition Strategies for Entrepreneurs Connect with Sean Barnes: Website: Instagram: Podcast: Connect with Tony Whatley: Website: Instagram: Facebook:
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Building a Personal Brand - EP 407
06/06/2025
Building a Personal Brand - EP 407
Can a well-crafted personal brand catapult your business to new heights? Tony reveals his journey and shares game-changing insights from his book "365 Driven," guiding entrepreneurs on managing societal perceptions and aligning their reputation with their desired identity. Explore the powerful intersection of expertise, passion, and audience demand as Tony discusses the art of creating content that truly resonates. From selecting a core topic to finding your authentic brand voice, Tony emphasizes the importance of embracing video and maintaining a consistent visual identity. Learn why investing in personal growth, whether through video editing skills or improv classes, is crucial for achieving success and standing out in today's crowded digital landscape. Fear holds many back, but Tony has the antidote. Be inspired by stories of individuals who broke free from their comfort zones to achieve remarkable business growth. Discover how choosing confidence over fear can lead to content creation success and why embracing the "three E's"—educate, entertain, and encourage—is essential for building engaging connections with your audience. Ready for a challenge? Join the #365driven movement and commit to 30 days of content creation, choosing confidence and purpose to transform your brand and business. Key highlights: Building Your Personal Brand Strategically Finding Your Brand Voice and Platform Strategic Platform Focus for Content Creation Overcoming Fears for Social Media Success Choosing Confidence Over Fear Connect with Tony Whatley: Website: Instagram: Facebook:
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