The Art of Authentic Networking - with Candice Bar - EP 404
365 Driven
Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores...
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Transforming Fear into Growth Opportunities with Lori McNeil - EP 403
365 Driven
Unlock the keys to fearlessly navigating your personal and professional life as this episode explores the boundless potential within your internal toolbox with Lori McNeil. Lori McNeil is a 20-year International Educator & Business Coach who gets results. She helps entrepreneurs worldwide reach higher levels of success in life and in business than they ever thought possible, while building a true legacy. How can you leverage your unique skills to redefine competition and lead with integrity? Lori reveals her incredible journey from education to business coaching, underscoring how anyone...
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High Performance Cult - with Joseph Potak - EP 402
365 Driven
In this episode of the 365 Driven podcast, I'm interviewed as a guest on the High Performance Cult podcast, hosted by Joseph Potak; a good friend of over 20 years. Joseph was one of the original staff members of my company LS1Tech, and is a highly regarded expert in the performance automotive industry. For more information about the HP Cult podcast, visit HPCult.com
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Wit & Sarcasm Marketing - with Rob Anspach - EP 401
365 Driven
Marketing maestro Rob Ansbach joins us to share his wealth of experience and unique humoristic take on the world of marketing, drawing from his impressive portfolio of over 55 books. With a sharp wit and a penchant for sarcasm, Rob brings a fresh perspective to personal storytelling, LinkedIn etiquette, and the art of engaging audiences. Discover how Rob’s humorous book, "LinkedIn Without the Cringe," cleverly critiques the flood of pitches in our inboxes, and learn why embracing one's quirks can build a formidable legacy in both marketing and life. In a candid conversation, Rob and Tony...
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Become More Consistent - EP 400
365 Driven
Consistency, not motivation, is the powerful catalyst for success across all areas of life. Imagine achieving long-term success in wealth, health, mindset, and relationships by building steady habits. In this solo episode, Tony celebrates 400 episodes and reveals how small, consistent actions can trump the quest for perfection and lead to enduring results. Throughout the episode, Tony guides you on how to align your daily actions with the motivational ideals you publicly uphold. He emphasizes how accountability, through social platforms or community groups, can play a pivotal role in...
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Realign with Purpose - with Raleigh Williams - EP 399
365 Driven
What happens when the lucrative path you've chosen leaves you feeling empty and unfulfilled? For Raleigh Williams, a successful attorney in mergers and acquisitions, this realization hit hard during a panic attack that would lead him on a transformative journey from the rigid world of law to the exhilarating realm of entrepreneurship. In this episode, Raleigh opens up about the profound shifts that come with pursuing genuine enthusiasm over societal expectations. Discover how Raleigh turned an exploration of childhood dreams into a thriving escape room business, culminating in an impressive...
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Lessons From 20 Years in Business - with David Chukhman - EP 398
365 Driven
From window tinting enthusiast to successful business owner, David Chukhman shares his inspiring journey in the high-end automotive industry with us. David's story is one of passion, persistence, and an unwavering commitment to skill development. In this episode, David and Tony unpack the critical aspects of knowing when and how to scale a business effectively, focusing on the importance of timing, readiness, and maximizing current potential before venturing into expansion. The episode also provides a fresh perspective on organic growth, emphasizing customer loyalty over the...
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Avoid Becoming a Fake GooRoo - EP 397
365 Driven
Unlock the secrets to genuine success and steer clear of the "GooRoo" trap by mastering authenticity and focus. In this solo episode, Tony equips you with strategies to maintain a consistent business direction and build an authoritative presence in your niche. Discover how to avoid the credibility pitfalls of flip-flopping between ventures, ensuring that your reputation and trust aren't compromised by frequent pivots. Tony navigates the treacherous waters of self-proclaimed experts with no real experience, emphasizing the importance of genuine expertise over shiny marketing tactics. This...
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Memberships to Millions - with Stu McLaren - EP 396
365 Driven
Ever wonder how to transform your business into a powerhouse of recurring revenue? Stu McLaren shares his fascinating journey from the constraints of traditional one-on-one consulting to the expansive possibilities of membership models. Inspired by a mentor's advice to pursue a work-life balance, Stu embraced a model that allowed him to teach and impact on a larger scale, aligning his business acumen with personal fulfillment. This episode unravels how these membership strategies not only offer financial stability but also cater to the evolving needs of entrepreneurs looking to escape the...
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What Makes a Great Book? - with Bill Blankschaen - EP 395
365 Driven
Bill Blankschaen, the mastermind behind Story Builders, joins Tony to unravel the art of storytelling and ghostwriting. From his beginnings in education to becoming a guide for influencers and entrepreneurs, Bill reveals how he transforms ideas into bestselling books. This conversation touches on the necessity of clear messaging and strategic planning, and how being a published author can skyrocket your credibility and open new doors for opportunities. Navigating the world of book marketing, Bill debunks the myth that publishers do all the heavy lifting. Bill highlights the critical role...
info_outlineWith people paying for blue check marks and seeking quick ways to get known in their industry, more people want to know how they can fast-track their influence. While it is true that slowly and steadily building that know, like, and trust factor will greatly benefit you, we have seen that the universe loves speed. It is also true that there are unethical and frowned-upon ways to gain an audience, but there are always routes to manufacture influence with integrity and honesty if you want to establish trust and authority faster.
Ulyses Osuna is here on the 365 Driven Podcast to talk all things media, PR, and everything you need to know to get known in the industry. Ulyses is the CEO of Influencer Press where he manages publicity for clients and helps them get known quicker. He has been featured in Forbes, and contributed to Entrerour.com, Success.com, Huffpost.com, and Business.com. With Ulyses’ help, his clients have gotten 13 million views, and thousands of articles published.
In this episode, Ulyses shares why he got interested in PR at only 17 years old, and the very hard lessons he had to learn about the industry. As a young entrepreneur that wanted to reach the limelight as fast as possible, Ulyses knows that people are looking for someone to guide them to fast, yet honest strategies to increase their influence. With a lot of dishonesty in the media, the importance of building your influence with honesty is key to making yourself stand out in the crowd and building a loyal following that will carry over for decades. Ulyses covers how he helps his clients control what people think about them, the importance of personal branding, and his opinion on paying to get verified online.
Key highlights:
- The hard lessons Ulyses learned when getting into the industry
- The importance of being honest on social media
- The problems with cancel culture
- Where Ulyses’ passion came from
- Why media and PR are so alluring
- How to win in any industry
- Ulyses' opinion on paying to be featured in articles or for verification on social media
- How Ulyses works with clients to control what people see and think about them
- The PR snowball system
- Using podcast guesting as a PR pitch deck
- What do paid events look like?
- Why is personal branding important?
- Why should someone hire an agency and look to build their influence?
For resources and links mentioned in this episode, visit: 365driven.com/episode294