From Musician to Million-Dollar Side Hustle - with Greg Kerr - EP 362
365 Driven
When Greg Kerr traded guitar riffs for the gleam of custom belt buckles, little did he know it would pave the road to a multimillion-dollar side hustle. In this episode, Greg shares his extraordinary transition from musician to entrepreneur, as he explains how tapping into a niche market, and using his creativity, lead to building his brand, Alchemy Merch. Greg and Tony reflect on the complexities of manufacturing, the revelation of hiring to streamline workflow, and the 'learn and burn' approach to continuous education. This episode is not just about the mechanics of business growth,...
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Boss or Leader? - with Dave Ferguson - EP 361
365 Driven
Dave Ferguson is an internationally respected executive coach, speaker, facilitator, and author, in the areas of leadership and personal development. In this episode, Dave peels back the layers of what truly makes a a great leader. He’s not just talking about the corner-office execs; this conversation goes into the heart and soul of leadership, pulling from the wisdom of generations and the humility required to really serve and empower others. Dave and Tony swap stories that reveal the core of leadership development—stories that reflect the shift from being a learner to a teacher, and...
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Influencer Marketing Strategy - with Dan Coughlin - EP 360
365 Driven
Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets. This conversation goes beyond just influencer size, shedding light on the importance of authenticity and...
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Create Content That Stands Out - with Heather Parady - EP 359
365 Driven
Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics. This...
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Pursue an Endgame of Freedom - with Jason Sisneros - EP 358
365 Driven
Jason Sisneros is a titan of entrepreneurship who has successfully navigated the high-stakes world of scaling, selling, and exiting businesses. Jason's journey is nothing short of inspirational, as he takes you through the rollercoaster ride from his initial setbacks to becoming a master of turnarounds and private equity. But it's what he does with his hard-earned freedom that truly captivates, as he delves into his philanthropic endeavors, his fight against domestic violence, and his passionate mission to eradicate child trafficking. His story is a powerful testament to the remarkable...
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Gratitude Drives Positive Impact - with Hunter Ballew - EP 357
365 Driven
Hunter Ballew returns to the 365 Driven podcast, bringing with him a story of triumph, faith, and entrepreneurial spirit that's sure to capture your attention. From acquiring Cornerstone Construction to the exploding success of RoofCon, Hunter's journey is a testament to what's possible when vision meets purpose. This conversation takes you behind the scenes of these monumental changes, showcasing the hard-earned lessons and strategies that have shaped his path from the outset of the pandemic to the present day. Hunter emphasizes the significance of having a clear vision and surrounding...
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The Power of Visualization - with Tony Whatley - EP 356
365 Driven
Tony Whatley shares his practice on visualization, and how it has helped him achieve his own success and results. In this episode, we'll talk about The influence my mother had on me as a child Creating "Dream Boards" to visualize goals The science behind how your brain processes goals and why you need goals The story of the blue Dodge Viper A review of my 2018 vision board (see cover artwork) Connect with Tony
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Reinvention - with Tony Whatley - EP 355
365 Driven
This special episode features Tony’s recent speech at the Movement Maker Live 2024 event in Nashville, TN hosted by Mike Fabber. In this speech, Tony talks about how he conquered the ever-looming shadow of self-doubt. He once grappled with the fear of stepping into the light, hesitant to share his thoughts and ideas with the world. Tony recounts how he turned an online forum into a multi-million dollar success, and unpacks the essence of personal reinvention. As he draws from the 'Choose Your Own Adventure' books of his youth, Tony delves into a world where mere survival is not the...
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Business Succession Planning - with Laurie Barkman - EP 354
365 Driven
Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business,...
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Sowing Seeds of Success - with Chris Lee - EP 353
365 Driven
Chris Lee is the entrepreneurial force behind Solgen Power, and his journey from a staggering bankruptcy to CEO of a multimillion-dollar company is nothing short of remarkable. Chris candidly shares the lessons learned from his early business failures, the emotional and financial toll of filing for bankruptcy, and the resilience it took to rebuild from a sub-400 credit score. His inspiring story is a testament to the mental fortitude required to overcome adversity and achieve success, offering valuable insights into the entrepreneurial spirit. Chris and Tony explore the intricate relationship...
info_outlineWith people paying for blue check marks and seeking quick ways to get known in their industry, more people want to know how they can fast-track their influence. While it is true that slowly and steadily building that know, like, and trust factor will greatly benefit you, we have seen that the universe loves speed. It is also true that there are unethical and frowned-upon ways to gain an audience, but there are always routes to manufacture influence with integrity and honesty if you want to establish trust and authority faster.
Ulyses Osuna is here on the 365 Driven Podcast to talk all things media, PR, and everything you need to know to get known in the industry. Ulyses is the CEO of Influencer Press where he manages publicity for clients and helps them get known quicker. He has been featured in Forbes, and contributed to Entrerour.com, Success.com, Huffpost.com, and Business.com. With Ulyses’ help, his clients have gotten 13 million views, and thousands of articles published.
In this episode, Ulyses shares why he got interested in PR at only 17 years old, and the very hard lessons he had to learn about the industry. As a young entrepreneur that wanted to reach the limelight as fast as possible, Ulyses knows that people are looking for someone to guide them to fast, yet honest strategies to increase their influence. With a lot of dishonesty in the media, the importance of building your influence with honesty is key to making yourself stand out in the crowd and building a loyal following that will carry over for decades. Ulyses covers how he helps his clients control what people think about them, the importance of personal branding, and his opinion on paying to get verified online.
Key highlights:
- The hard lessons Ulyses learned when getting into the industry
- The importance of being honest on social media
- The problems with cancel culture
- Where Ulyses’ passion came from
- Why media and PR are so alluring
- How to win in any industry
- Ulyses' opinion on paying to be featured in articles or for verification on social media
- How Ulyses works with clients to control what people see and think about them
- The PR snowball system
- Using podcast guesting as a PR pitch deck
- What do paid events look like?
- Why is personal branding important?
- Why should someone hire an agency and look to build their influence?
For resources and links mentioned in this episode, visit: 365driven.com/episode294