Build Influence on YouTube - with Nate Woodbury - EP 422
365 Driven
Renowned YouTube strategist Nate Woodbury joins The 365 Driven Podcast to uncover the magic of using YouTube for smarter lead generation. While viral fame might seem tempting, Nate reveals how answering specific, long-tail questions on YouTube can attract a dedicated audience looking for your expertise. He unravels the journey from web design to mastering YouTube, emphasizing the art of nurturing prospects over traditional marketing to position yourself as a trusted authority in your field. Explore the dynamic between nurturing and marketing as Nate and Tony discuss the real power of...
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Turn Your Expertise Into a Book - with Melanie Herschorn - EP 421
365 Driven
Melanie Herschorn, a trailblazer in book marketing and writing, reveals the winding path of her career that took her from celebrity PR to entrepreneurship and beyond. She shares the emotional rollercoaster of launching a successful breastfeeding clothing line on Nordstrom and Amazon, only to face a setback from a hiring misstep. Melanie's story exemplifies the unpredictable nature of career transitions and underscores the importance of resilience and adaptability when navigating professional challenges. Melanie now helps leaders turn their expertise into well-written, strategic, and...
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Long Trip Back To Nostalgia - Tony Whatley - EP 419
365 Driven
I bought another car. Although it's not an expensive car, it's valuable to me. This is the story behind it, and what memories it brings back. 2000 Pontiac Firebird Formula WS6 LS1 5.7L V8, 6-Speed Manual Navy Blue Metallic, Hardtop 20K miles, original owner!
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End of Year Tax Strategy - with Tyler McBroom - EP 418
365 Driven
Could you be letting thousands of dollars slip through your fingers by not understanding the latest tax laws? Renowned tax strategy expert Tyler McBroom is on the 365 Driven podcast to uncover essential tax savings strategies every business owner should know. With the year-end looming, Tyler reveals the significance of proactive tax planning and how leveraging the right tax codes can allow you to reinvest in your business rather than handing over your hard-earned money to the IRS. Tyler breaks down recent tax legislation changes, clarifying deductions that benefit both individuals and business...
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Achieving a 40 Year Dream - with Ron Rubin - EP 417
365 Driven
Dreams don’t have expiration dates—and Ron Rubin proves it. In this inspiring episode of the 365 Driven Podcast, host Tony Whatley sits down with the former CEO of The Republic of Tea and current owner of River Road Family Vineyards and Winery. Ron reveals how a passion he discovered in his 20s took four decades to come true, and why perseverance, patience, and smart business practices were the keys to making it happen. From scaling The Republic of Tea into a household name to running a debt-free winery in Sonoma, Ron shares powerful lessons on brand building, culture, and staying...
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Luxury Marketing - with David Schloss - EP 416
365 Driven
How do luxury brands like Rolex manage to captivate their audience and command premium prices despite the myriad of cheaper alternatives? Tune in to this episode of the 365 Driven podcast as David Shloss unravels the intricacies of luxury marketing and consumer psychology. David draws intriguing parallels between the sale of high-ticket luxury items and the challenges faced in marketing more affordable digital products. This episode also touches on the nuanced art of authentic personal branding, both online and offline—something David and Tony have found crucial in their careers. This...
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Digital Marketing Strategies - with Akbar Sheikh - EP 415
365 Driven
Digital marketing maestro Akbar Sheikh joins the 365 Driven podcast to share his potent strategies for crafting lead magnets, funnels, and traffic-driving content. What if your business could thrive through the power of authenticity and alignment? Akbar shares his journey from financial and emotional hurdles to triumph, illustrating how foundational growth can trump quick wins. You'll hear how impactful messaging can transform your brand, helping you connect with specific audiences. His unique blend of humor and honesty highlights the transformative power of effective communication over the...
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New Media Expertise - with Jeremy Ryan Slate - EP 414
365 Driven
Jeremy Ryan Slate is a seasoned podcaster who brings his unique perspective on the transformative power of podcasts. Jeremy shares his journey from entrepreneurship to a newfound passion for the Roman Empire, illustrating the importance of authenticity and adaptability in today's rapidly evolving media landscape. With humor and insight, Jeremy and Tony discuss how podcasts can shape public discourse and personal branding. This conversation explores the pitfalls of chasing fleeting internet trends and the significance of aligning business pursuits with long-term goals and personal purpose....
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Don't Fake Thought Leadership - with David Brier - EP 413
365 Driven
Explore the delicate balance between AI and authentic creativity with branding expert David Brier as he tackles a question that every content creator must face: Is your personal brand losing its humanity in the digital age? This episode of the 365 Driven Podcast promises insights into maintaining your individuality as AI becomes increasingly sophisticated. Uncover the secrets behind visionary entrepreneurs like Steve Jobs, and how they harnessed originality and adaptability to navigate an ever-changing landscape. A fresh perspective is a powerful tool, and David navigates the potential of...
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Midlife Career Change - EP 412
365 Driven
It's never too late to pursue your true purpose or calling. In this episode, host Tony Whatley describes how he was able to depart a high-earning salary and leave an industry he had over 20 years in, to pursue his purpose.
info_outlineEver wondered about the truth behind those glamorous Instagram profiles flaunting thousands of followers? This special episode features Tony as a guest on The Content Capitalists Podcast with Ken Okazaki, and together they pull back the curtain on the world of social media influencers.
Tony and Ken tackle the ethical quagmire of fake influence, the notorious "fake it till you make it" mentality, and why authenticity is the ultimate currency in today's digital age.
Tony and Kevin also take a humorous spin on the influencer phenomenon, poking fun at the extravagant and often absurd lengths people go to portray success. From posing in rented luxury cars to creating parody awards like the One Comma Award, it's a satirical look at how far influencer culture can go in the quest for recognition. But beneath the laughter, there's a serious message: the digital world is evolving, and the demand for genuine, relatable content is rising, leaving behind the overly polished and manufactured personas.
The episode also offers a dose of inspiration, discussing personal growth stories and lessons in perseverance. As Tony and Kevin explore strategies for success, they emphasize the need for honest self-assessment and relentless dedication in content creation. With insights from figures like Mr. Beast, they underline that true success demands more than just consistency; it requires passion, presentation, and a bit of business savvy.
Key highlights:
- Exposing Fake Influence on Social Media
- Uncovering Deception in Brand Building
- Digital Deception and Self-Representation
- Navigating Authenticity in Influencer Marketing
- Strategies for Success in Content Creation
- Building Strength Through Patience and Persistence
Connect with Ken Okazaki:
Connect with Tony Whatley:
- Website: 365driven.com
- Instagram: @365driven
- Facebook: 365 Driven