Marketing Like a Boss — Power Plays from the Field
ConnectHER:The Bold Life Podcast
Release Date: 05/21/2025
ConnectHER:The Bold Life Podcast
In this eye-opening episode, Kristy Jackson is joined by two trailblazing leaders in commercial real estate: Helen Lee and Sarah Luem of CREW St. Louis. CREW (Commercial Real Estate Women) is a global network focused on advancing women across every discipline in the commercial real estate industry. This episode uncovers the behind-the-scenes steps to breaking into commercial real estate, the importance of mentorship and sponsorship, and how women can build wealth and legacy through real estate. Whether you're dreaming of owning property, growing your firm, or entering a male-dominated field...
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In this inspiring episode, Kristy Jackson sits down with powerhouse innovator Kay Wells to talk about breaking barriers, building bold businesses, and bringing childhood curiosity into world-changing innovation. As the founder of Posie Pots — a self-watering planter company rooted in sustainable tech — Kay shares how she took a spark of curiosity and turned it into a globally recognized brand. This conversation dives deep into the challenges of being a Black woman in STEM and advanced manufacturing, how to navigate imposter syndrome, and why your boldest ideas might be the ones you had...
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In this faith-filled and empowering episode, Kristy sits down with the radiant Yolanda Mercer, a preacher, licensed counselor, and coach who has built a bold business rooted in obedience and authenticity. From battling imposter syndrome to growing an audience of 30,000 on Instagram, Yolanda shares how trusting God’s voice — even in uncertainty — has led to remarkable growth in both ministry and entrepreneurship. They talk about faith-driven decision making, launching a business from your living room, and the weight (and wisdom) of waiting. This is an episode for anyone navigating...
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In this dynamic and heartfelt episode, Kristy Jackson sits down with Dr. Stacy G. Hollins for a powerful conversation about AI, equity, and leadership. With a deep background in tech and education, Dr. Hollins breaks down the myths and magic of AI, helping women see it not as something to fear, but as a tool to amplify their purpose. They explore how AI can be a game-changer in business, education, and personal development — and how women, especially Black women, must move from being just consumers of technology to its creators. This is more than tech talk — it's a movement for visibility,...
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This episode brings together powerhouse women in finance and funding to break down the truth behind building wealth, writing grants, and managing money with intention. Kristy Jackson is joined by Shannon James and Sheila Phillips for a vibrant, honest conversation on how personal money stories, business growth, and faith all intertwine to create financial clarity and purpose. They talk about the emotional side of money, how to avoid the biggest wealth-building mistakes, and how to become funding-ready whether you're running a business or nonprofit. If you've ever felt overwhelmed by budgets,...
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In this heartfelt and empowering episode, Kristy sits down with her mentor and friend Kathy Lambert to explore the transformative power of purpose-driven leadership. Kathy shares her incredible journey of founding one of the most impactful nonprofits in the Midwest — a story that begins with a single red pair of shoes and grows into a life of legacy, innovation, and faith-led impact. Together, they unpack what it really means to lead with vision, create sustainable change, and boldly serve with heart — even in the face of uncertainty. Whether you’re building a nonprofit or a...
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In this candid and energizing conversation, Kristy sits down with Mary Beth Howell, a marketing leader breaking barriers in the sports and entertainment industries. Marybeth shares her inspiring journey from first-gen Filipina American to building her own PR agency to leading marketing for a professional sports team — all with a whole lot of grit, strategy, and bold moves. They go deep into what it really means to build a personal and professional brand, how to connect with your audience in authentic ways, and the underrated power of relationships in business. This is not your average...
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In this episode, Kristy sits down with powerhouse publisher and community builder Jennifer Barto to dive deep into grit, sisterhood, and the transformational power of storytelling. From battling dyslexia to publishing bestselling books, Jennifer’s journey is one of raw authenticity and resilience. Together, Kristy and Jennifer explore how women can overcome self-doubt, build powerful communities, and amplify each other's voices. This episode is filled with wisdom for any woman ready to rewrite her story, find her tribe, and take bold action toward her purpose. Key Topics: The story behind...
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In this powerful and deeply personal first episode, Kristy Jackson introduces the heart behind the ConnectHER Podcast. She shares her own journey through leadership, faith, entrepreneurship, and motherhood — revealing how these experiences shaped her bold life philosophy. Kristy opens up about her upbringing, her passion for helping women live unapologetically bold lives, and the real reason she created this platform. She’s joined by her daughter, Kelsie Johnson, for an inspiring conversation about purpose, identity, and how creativity is connected to faith and calling. Key Topics: The...
info_outlineIn this candid and energizing conversation, Kristy sits down with Mary Beth Howell, a marketing leader breaking barriers in the sports and entertainment industries. Marybeth shares her inspiring journey from first-gen Filipina American to building her own PR agency to leading marketing for a professional sports team — all with a whole lot of grit, strategy, and bold moves.
They go deep into what it really means to build a personal and professional brand, how to connect with your audience in authentic ways, and the underrated power of relationships in business. This is not your average “marketing 101” — this is insider insight on owning your voice, moving the needle, and marketing like a boss.
Key Topics:
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What marketing and branding actually mean (and how they’re different)
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How to define and evolve your personal brand across industries
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Insider PR tips for athletes, creatives, and entrepreneurs
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Why relationships and real conversations are your best marketing tools
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How to move the needle — even when you're not the “expected” voice in the room
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Lessons from working in male-dominated industries and how to lead with authenticity
Key Takeaways:
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Brand is Perception: Your brand isn’t what you say it is — it’s how others experience you. Consistency and authenticity are key.
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Build Your Own Door: When no one would hire her, Marybeth created her own opportunities. Don’t wait for permission — be the solution.
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Marketing Is Human: It’s not just numbers or posts — it's people. Real connections, real conversations, and cultural awareness matter.
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Ask the Direct Questions: Stop guessing what others want. Ask. Clarity creates opportunity.
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Be the Needle: Don’t wait for others to value your community — be the one who shows up and makes the first move.
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Relationships Over Resumes: Most opportunities come from your network. Go to lunch. Be generous. Follow up.
Clarity Over Cleverness: Know what you stand for and what problem you solve — that’s your brand’s true power.