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Trailblazers in Commercial Real Estate – Bold Moves & Breaking Barriers

ConnectHER:The Bold Life Podcast

Release Date: 07/02/2025

Trailblazers in Commercial Real Estate – Bold Moves & Breaking Barriers show art Trailblazers in Commercial Real Estate – Bold Moves & Breaking Barriers

ConnectHER:The Bold Life Podcast

In this eye-opening episode, Kristy Jackson is joined by two trailblazing leaders in commercial real estate: Helen Lee and Sarah Luem of CREW St. Louis. CREW (Commercial Real Estate Women) is a global network focused on advancing women across every discipline in the commercial real estate industry. This episode uncovers the behind-the-scenes steps to breaking into commercial real estate, the importance of mentorship and sponsorship, and how women can build wealth and legacy through real estate. Whether you're dreaming of owning property, growing your firm, or entering a male-dominated field...

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In this eye-opening episode, Kristy Jackson is joined by two trailblazing leaders in commercial real estate: Helen Lee and Sarah Luem of CREW St. Louis. CREW (Commercial Real Estate Women) is a global network focused on advancing women across every discipline in the commercial real estate industry.

This episode uncovers the behind-the-scenes steps to breaking into commercial real estate, the importance of mentorship and sponsorship, and how women can build wealth and legacy through real estate. Whether you're dreaming of owning property, growing your firm, or entering a male-dominated field β€” this episode is a roadmap to rise.

πŸ’‘ Key Topics:

  • What CREW is and why it matters for women in commercial real estate

  • How women can begin a career or business in the CRE space

  • Barriers to entry and why representation and mentorship matter

  • The difference between mentors and sponsors (and why you need both)

  • How CREW supports members during career changes, transitions, and major deals

  • The importance of nurturing community over competition

  • The future of real estate in St. Louis and nationwide

πŸ”‘ Key Takeaways:

  1. Representation Changes Everything: Seeing women in real estate leadership makes it possible for others to imagine themselves there.

  2. Mentorship Is Powerful β€” But Sponsorship Is Game-Changing: Mentors help you grow; sponsors get you in the room and say your name when you’re not there.

  3. Community Over Competition: CREW creates a safe, supportive space where women advocate for each other and share opportunities.

  4. Knowledge Is Wealth: Understanding the real estate process β€” from architecture to law to brokerage β€” helps women build generational wealth.

  5. The Industry Is Evolving: Women are increasingly entering architecture, development, law, and brokerage β€” and we must support the next generation to stay.

  6. Life Happens β€” Support Helps: CREW members lean on one another through both career and personal transitions.

Thriving Areas Require Collaboration: Development projects thrive when they combine housing, retail, innovation, and access β€” and women are shaping this future.