The Connection Between Marketing and Operations with Amanda Catarzi Hengst
Release Date: 06/13/2024
Smart Systems and Smarter Operations with Valeria Torres
The Well Aware Podcast
In this Well Aware Podcast episode, Conrad Ruiz welcomes special guest from . They discuss Valgorithm's role in streamlining operations for companies in the healthcare and legal sectors. The conversation covers the importance of automation, documentation, and the strategic use of virtual assistants. Valeria shares insights on maintaining compliance and privacy while utilizing AI tools and highlights her journey and practical applications of AI in daily operations. The episode concludes with a demonstration of creating custom GPT bots and a discussion of their collaborative efforts in...
info_outline
Operation Teardown Episode 4 - Effective Time Management with Google Calendar and Notion
The Well Aware Podcast
In this Well Aware Operations Teardown, Conrad Ruiz explains how to integrate Google Calendar with Notion using the tool 2sync. This integration streamlines the process by converting each calendar event into a Notion record. The video covers setting up 2sync, field mapping, and practical tips for managing both personal and professional commitments. Moreover, it dives into the Well Aware TRACK management system, highlighting how time records are associated with other data components like relationships, actions, commitments, and knowledge. 00:00 Introduction to Operations Teardown 00:31 The...
info_outline
Secrets to Effective Product Management with Jonathan Tai
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz is joined by Jonathan Tai, a close friend and experienced product manager. They discuss their shared history at WPI and JT's journey from a robotics engineer to a product manager. Conrad highlights his own experiences working with JT on a software product, emphasizing the importance of empathy, communication, and structured workflow in effective product management. JT shares insights on building a minimal viable product, prioritizing features, and managing development timelines. The conversation offers valuable lessons for founders...
info_outline
Practical Tech Strategies with Ben Bianchi
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz sits down with his close friend and fractional CTO, Benjamin Bianchi, to discuss the intricacies of custom software development. Benjamin shares his journey from modding video games as a child to working at Amazon and Wayfair, and now helping Conrad with his introduction management software, In the Looop. They delve into the challenges and lessons learned in transitioning from no-code solutions to custom development, the significance of clear communication and requirements, and the dynamics of managing a development project....
info_outline
Breaking the Stereotypes of Financial Advisors with Joshua Krafchick
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz converses with Josh Krafchick of 369 Financial about building genuine relationships in the financial advisory space and the journey from corporate America to entrepreneurship. They touch on their initial connection through the Ripple Effects network and delve into Josh's unique approach to financial advising, emphasizing relationships over transactions. The discussion explores the evolution from barter systems to modern economies, the sacrifices involved in entrepreneurial ventures, and the importance of continuous learning. Josh also...
info_outline
Breaking Down the Algorithm: Practical Applications in Business Automation with Chris Edney
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz converses with Christopher Edney of Sigma Squared about the significant benefits of automation and value-based pricing in business operations. The discussion explores Christopher's extensive background in finance, his innovative approach to automating repetitive tasks, and the potential time and cost savings these automations offer. They delve into concepts such as algorithm-based workflows, the trade-offs between hourly and project-based charging, and real-world applications of these principles. The conversation also touches on the...
info_outline
Operation Teardown Episode 3 - Strategies for Building Strong Referral Networks
The Well Aware Podcast
In this episode, Conrad shares an in-depth breakdown of his Well Aware Operations Teardown, He meticulously walks through the operational breakdown of establishing and managing referral partnerships. He explains his philosophy on rewarding partners for business referrals and outlines the steps to create a successful partnership, including alignment, managing operations, and formal agreements. Conrad discusses the intricacies of percentage splits, handling joint client engagements, and the importance of maintaining clear communication. He also emphasizes the value of treating each referral...
info_outline
Achieving Success Through Authentic Sales Practices with Mike Montalvo
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz introduces Their relationship began with a noteworthy cold email that caught Conrad's attention. The discussion covers Mike's unique sales approach, the evolution of their professional relationship, and Mike's diverse background, from architecture to sales. Mike shares his journey and the importance of authenticity, expressing gratitude for his support system. He outlines his current mission to help family entrepreneurs with affordable, performance-based sales and marketing services, highlighting his practical methods and deep...
info_outline
The Future of Investing: Automation and Retail Trading with Dillon Del Rosso
The Well Aware Podcast
In this episode of the Well Aware Podcast, Conrad Ruiz welcomes Dillon Del Rosso, co-founder of PeakBot, an automated trading platform. Conrad and Dillon discuss their long-term relationship and the challenges of balancing time and money as business owners. Delving into topics such as the intricacies of stock market investments, the advantages of automated trading, and the personal journeys of the founders, they provide insights into making informed financial decisions. Dillon also shares his corporate and entrepreneurial background, the inspiration behind starting PeakBot, and how the...
info_outline
Living the Business Dream with Ral West
The Well Aware Podcast
In this episode of the Well Aware Podcast, host Conrad Ruiz interviews Ral West, a seasoned entrepreneur with a rich history in the tourism industry and other business ventures. Ral shares her journey from growing up in a family deeply involved in Alaska tourism, to establishing her own businesses, and the wisdom gained through various pivots, including the sale of her company to Alaska Airlines. She emphasizes the importance of systems, continuous learning, and leveraging external resources to achieve business success without being consumed by day-to-day operations. The episode also explores...
info_outlineIn this episode of the Well Aware Podcast, host Conrad Ruiz introduces Amanda Catarzi Hengst to discuss the intricacies of marketing strategy and operations. Conrad and Amanda delve into the importance of having a sound marketing strategy, the challenges CEOs and business owners face in terms of communication and execution, and the fine line between marketing and sales. Amanda shares valuable insights on overcoming ego and mindset obstacles, the necessity of clear communication, and the often-overlooked basics of effective marketing. They also discuss the benefits of founder-based marketing, leveraging an executive team for brand building, and the critical role of third-party advisors. Listen for practical advice on enhancing marketing operations, adjusting strategies, and ensuring alignment between business objectives and marketing efforts.
00:00 Welcome to the WellAware Podcast
00:04 Introducing Amanda Catarzi-Hengst
00:19 The Importance of Marketing Strategy
01:36 Amanda's Journey and Success
03:31 Challenges in Marketing Operations
04:34 Understanding Marketing Strategy
05:48 The Role of Operations in Marketing
07:54 Effective Communication in Marketing
16:30 Sales and Marketing Mindset
24:28 Empowering Your Team
34:48 Final Thoughts and Contact Information
Today’s Guest:
Amanda Catarzi Hengst helps businesses thrive and individuals access exclusive investment opportunities by leveraging her strengths in strategic content creation and network building. Amanda is the founder of Inkery Co, a vehicle through which she crafts compelling copy that converts followers into paying clients. She also invests her energy in smart investments & community, connecting people with unique investment opportunities. Amanda's personal journey is one of resilience and transformation, from overcoming life-altering challenges, like escaping a cult, and sex trafficking, to becoming a powerful advocate for change.
Inkery Co. Website: https://www.inkeryco.com/
Facebook: https://www.facebook.com/InkeryC0
Instagram: https://www.instagram.com/amandacatarzi
LinkedIn: https://www.linkedin.com/in/amanda-catarzi/
Well Aware Website: https://wearewellaware.com/
Conrad Ruiz's LinkedIn: https://www.linkedin.com/in/conradruiz/
Well Aware LinkedIn: https://www.linkedin.com/company/well-aware-inc/