The Well Aware Podcast

The Well Aware podcast exists to share about the realities of time around being an ambitious professional and a human, being.

Fuel Efficiency That Saves Money and the Planet with Brian Livingston 03/13/2026

Fuel Efficiency That Saves Money and the Planet with Brian Livingston In this episode of the Well Aware Podcast, Conrad Ruiz sits down with Brian Livingston of Zelkam, a veteran chemical engineer who spent nearly 20 years with Caterpillar’s diesel engine division before launching his company after a COVID-era layoff. Brian shares how Zelkam developed a copper-tube catalyst device filled with rare earth metals that installs in diesel fuel systems. The device helps break down some long-chain fuel molecules, improving combustion efficiency. The result is typically about 5–7% fuel savings along with lower CO₂ emissions and reductions in NOx, carbon monoxide, and soot. They also explore the financial side of the technology. For example, a fleet of 1,000 trucks could potentially save around $2.8 million per year in fuel while cutting roughly 8,000 tons of CO₂ emissions. Brian explains that many operators see about a 12-month payback and a return on investment of roughly 93%. The conversation also touches on the challenges of bringing the product to market. Brian notes that skepticism remains high due to past “fuel saver” products that lacked transparency. To help address this, he points people to tools and resources at decarbonize5.com and has built a commission-based referral model to expand awareness and adoption. Timestamps: 00:00 Welcome and Guest Intro 00:13 What Zelkam Does 02:23 Brian’s Origin Story 04:47 Inside the Catalyst Device 06:31 Fuel Savings and Emissions 08:32 Business Model and ROI 12:38 Skepticism and Awareness 17:13 How to Help and Referrals 19:51 Commission and Charity Options 25:29 Encouragement and Wrap Up About Brian: Brian Livingston is a Chemical Engineer with over 20 years at Caterpillar’s Diesel Engine Division. He knows diesel engines and chemistry inside out. After discovering a groundbreaking diesel catalyst technology from Rentar, Brian investigated it thoroughly—visiting the factory, talking to the inventor, CEO, and customers, and studying all the test data. Convinced of its power, he founded Zelkam LLC to bring this technology to diesel markets worldwide. Zelkam’s solutions help trucks, mining machines, ships, rail, and industrial equipment save fuel, cut emissions, and improve sustainability. So far, they’ve saved customers millions of liters of diesel and thousands of tons of CO2. Brian works with a global network of collaborators and is always looking to connect with businesses ready to save fuel, reduce emissions, and see real ROI. Reach out to Brian to see how Zelkam can help your organization. Zelkam Website: Decarbonize5 Website: Brian Livingston LinkedIn: Find Well Aware & Conrad Ruiz Online: Well Aware Website: Well Aware LinkedIn: Well Aware Youtube Channel: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/40412780

Scaling Environmental Awareness Through Podcast with Eugene Bible 02/20/2026

Scaling Environmental Awareness Through Podcast with Eugene Bible In this episode of the Well Aware Podcast, host Conrad Ruiz speaks with Eugene Bible, a close friend who shares his values in environmental sustainability, about the challenges and strategies for improving sustainability within podcasting and content creation. Eugene reveals his dedication to enhancing his podcast's reach and quality while integrating environmentally sustainable practices, such as using trustworthy carbon offset programs like Wren. They discuss the importance of maintaining a balance between health, happiness, connection, and environmental impact. Additionally, Eugene considers introducing more personal elements into his podcast to better engage listeners and track the effectiveness of his content on audience behavior. The conversation touches on practical steps for building a more sustainable production team and capturing listener feedback to gauge impact. 00:00 Stepping Up Sustainability: Podcast Growth vs. Carbon Impact 00:49 Carbon Offsets Done Right: Why Ren.co Earned Trust 02:08 Beyond Numbers: Measuring Listener Impact & Behavior Change 03:39 Defining the Mission: Health, Happiness & Connection as the Hook 06:35 New Experiments: Coaching People + Adding a Personal Podcast Intro 09:10 Tracking Attribution: Buttons, QR Codes, and Asking the Right Questions 11:35 Guilt, Flying, and “Spiritual Sustainability” Over Shame 14:46 Building the Feedback Loop: Listener Testimonials & Minimal-Friction Data 18:09 Production Upgrades: Show Notes, Team Support, and Sustainable Workflows 20:59 90-Day Check-In: Goals, Metrics, and Closing Thoughts About Eugene: Eugene Bible is a Hawaii-based engineer, sustainability advocate, and podcast host dedicated to inspiring mindful, eco-friendly living. A UCLA mechanical engineering graduate, he has lived abroad in Korea and Japan, where he met his wife and daughter and taught English to children. Passionate about nature, community, and creativity, Eugene leads by example—biking to work, picking up trash daily, minimizing consumption, and prioritizing plant-based living—while encouraging others to adopt practical, positive environmental habits. He calls this lifestyle “Living ECO” (Environmentally COnnected), emphasizing our connection to people, animals, and the natural world. Eugene’s mission is to make sustainability accessible, positive, and joyful rather than intimidating. Through his podcast, daily actions, and community engagement, he inspires others to rethink their habits, embrace mindful living, and find balance between family, health, and personal passions. He believes that anyone can Live ECO, and that even small, intentional actions can create meaningful change. Eugene empowers people to live with purpose, compassion, and courage, fostering a healthier planet while leading a happier, more fulfilling life. Connect with Eugene Online: This Sustainable Life: Solve For Nature Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog: YouTube: Bluesky: Facebook: Instagram: or Find Well Aware & Conrad Ruiz Online: Well Aware Website: https://wearewellaware.com/ Well Aware LinkedIn: Well Aware Youtube Channel: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/40173520

Smart Systems and Smarter Operations with Valeria Torres 05/02/2025

Smart Systems and Smarter Operations with Valeria Torres In this Well Aware Podcast episode, Conrad Ruiz welcomes special guest from . They discuss Valgorithm's role in streamlining operations for companies in the healthcare and legal sectors. The conversation covers the importance of automation, documentation, and the strategic use of virtual assistants. Valeria shares insights on maintaining compliance and privacy while utilizing AI tools and highlights her journey and practical applications of AI in daily operations. The episode concludes with a demonstration of creating custom GPT bots and a discussion of their collaborative efforts in enhancing business operations. 00:00 Introduction and Guest Introduction 01:10 Valgorithm's Mission and Services 05:53 Healthcare and Legal Sector Insights 11:33 Scaling Operations with Virtual Assistants 18:58 Leveraging AI and Technology 22:09 Live Demo: Custom GPT Bot 26:33 Introduction to the Rag Model 27:14 Creating and Customizing Your Assistant 27:55 Uploading and Managing Appliance Manuals 30:31 Using AI for Cooking and Dietary Needs 33:50 AI in Healthcare and Legal Compliance 38:57 Partnership and Virtual Assistance 47:50 Final Thoughts and Contact Information Today’s Guest: Valeria Torres is the Founder and CEO of Valgorithm, a venture that specializes in operationalizing startups and scaling businesses in the healthcare and legal sectors. Valgorithm provides expert guidance to navigate the complexities of building and scaling a startup in the healthcare and legal sectors by giving hands-on expertise to drive operational excellence and growth which also helps in enhancing your leadership team with experienced fractional Chief Operational Officer (COO) or Chief People Officer (CPO) services to streamline your operations and achieve scalability. The company also provides tailored HR solutions to optimize your human resources strategy, ensuring your team is equipped for growth. Valgorithm Website: Valeria Torres's LinkedIn: Well Aware Website: Well Aware LinkedIn: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/36408245

Operation Teardown Episode 4 - Effective Time Management with Google Calendar and Notion 04/04/2025

Secrets to Effective Product Management with Jonathan Tai 03/28/2025

Secrets to Effective Product Management with Jonathan Tai In this episode of the Well Aware Podcast, host Conrad Ruiz is joined by Jonathan Tai, a close friend and experienced product manager. They discuss their shared history at WPI and JT's journey from a robotics engineer to a product manager. Conrad highlights his own experiences working with JT on a software product, emphasizing the importance of empathy, communication, and structured workflow in effective product management. JT shares insights on building a minimal viable product, prioritizing features, and managing development timelines. The conversation offers valuable lessons for founders and aspiring product managers on how to bring innovative ideas to fruition while maintaining clarity and efficiency throughout the process. 00:00 Introduction and Guest Welcome 00:53 JT's Journey from Robotics to Product Management 02:18 Conrad's Product Management Challenges 03:47 Understanding Product Management Fundamentals 05:45 Building a Minimum Viable Product (MVP) 09:10 The Role of a Product Manager 13:04 Effective Communication and Infrastructure 15:29 Practical Examples and Tools 21:14 Understanding Meta Structure in Product Management 22:36 Empathy in User Experience Design 24:16 Breaking Down Major Initiatives and Epics 25:36 Feature Requirements and Real-World Examples 28:17 Challenges in Product Development 31:12 Balancing Development Time and Feature Requests 35:26 The Importance of Communication in Development 38:43 Contact Information and Closing Remarks Today's Guest: Jonathan Tai (commonly known as JT) is a Product Strategist who specializes in Product Infrastructure, Operations, Discovery, Technical Execution and Delivery. He has a direct background in Robotics and Automation in both Hardware and Software, and brings a product philosophy focused on understanding and empathizing with the niche problems people face, in order to find unique sustainable solutions that bring maximum value. He also loves to climb on rocks, and cook for his community. If you have a business or product you are trying to build, get in touch! He's always looking to listen, learn, and support the birth of new ideas into the world. Jonathan Tai's Social Links: Website: LinkedIn: Well Aware Website: Well Aware LinkedIn: Well Aware Instagram: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/35894150

Practical Tech Strategies with Ben Bianchi 03/21/2025

Practical Tech Strategies with Ben Bianchi In this episode of the Well Aware Podcast, host Conrad Ruiz sits down with his close friend and fractional CTO, Benjamin Bianchi, to discuss the intricacies of custom software development. Benjamin shares his journey from modding video games as a child to working at Amazon and Wayfair, and now helping Conrad with his introduction management software, In the Looop. They delve into the challenges and lessons learned in transitioning from no-code solutions to custom development, the significance of clear communication and requirements, and the dynamics of managing a development project. Throughout, Benjamin emphasizes the importance of being pragmatic and ensuring mutual understanding between technical and non-technical stakeholders. They also touch on future scalability, effective team management, and the critical need for observability in the system. The episode wraps up with insights on the future of the project and Benjamin’s advice for those embarking on similar journeys. Today's Guest: Ben Bianchi likes to build high functioning programs and loves to build high functioning teams. Ben is a Software Development Engineer II at Amazon, but I like introduce him professionally as a technical consultant for SaaS founders. I’ve known Ben since our time together at WPI - I’ve always admired Ben’s sense for being pragmatic. Other engineers can hide behind their knowledge and refuse to communicate plainly. Ben is always direct, unafraid to share opposition to an opinion, and yet within that, he’s absolutely charming and caring about people. I am grateful to call him my friend. 00:00 Introduction and Guest Welcome 01:22 Ben's Background and Early Interests 03:54 The Beginnings of 'In the Looop' 05:26 Challenges with No-Code Solutions 07:16 Transition to Custom Software Development 10:32 Importance of Clear Requirements and Design 11:33 Development Hurdles and Amplify 21:01 Feedback and Scalability Issues 26:54 Understanding Decision-Making in Development 27:35 Navigating Development Timelines and Expectations 29:02 Challenges and Solutions in Software Development 30:53 The Importance of Accurate Estimates 32:20 The Role of Product Management and UX 34:44 Agile and Extreme Programming in Practice 37:35 Reflecting on the Development Journey 39:06 Future Prospects and Final Thoughts 44:18 Contact Information and Services Offered Ben Bianchi's Social Links: Twitter/X: LinkedIn: Well Aware Website: Well Aware LinkedIn: Well Aware Instagram: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/35801300

Breaking the Stereotypes of Financial Advisors with Joshua Krafchick 10/17/2024

Breaking the Stereotypes of Financial Advisors with Joshua Krafchick In this episode of the Well Aware Podcast, host Conrad Ruiz converses with Josh Krafchick of 369 Financial about building genuine relationships in the financial advisory space and the journey from corporate America to entrepreneurship. They touch on their initial connection through the Ripple Effects network and delve into Josh's unique approach to financial advising, emphasizing relationships over transactions. The discussion explores the evolution from barter systems to modern economies, the sacrifices involved in entrepreneurial ventures, and the importance of continuous learning. Josh also shares his experiences in writing children's books on financial literacy and developing a golf product aimed at enhancing mental resilience. Throughout, the importance of efficiency, cost management, and due diligence in business operations is highlighted, along with thoughtful reflections on the cost of convenience and the significance of hands-on involvement in investments. 00:00 Introduction and Guest Background 00:18 Meeting Through Ripple Effects 01:32 Josh's Financial Journey 04:02 The Importance of Relationships 08:42 Entrepreneurial Insights 15:15 Financial Literacy and Children's Books 18:32 The Value of Time and Money 20:25 The Key Fob Lesson 27:15 The Risk of Going Over Deadlines 27:35 Investing: Dollars vs. Percentages 29:02 The Mental Game in Golf and Business 30:33 Lessons from Developing a Golf Product 39:04 The Cost of Convenience 41:07 The Importance of Experience in Investing 45:54 Warren Buffett's Investment Philosophy 47:42 Final Thoughts and Reflections Today’s Guest: is the Managing Partner at , where he helps corporate professionals optimize their wealth or transition out of corporate life. Growing up in a divorced family, money was often a negative topic for him. This experience fueled his passion for financial education. After earning a degree in Actuarial Science, Joshua realized that many financial advisors focused on sales rather than truly understanding investments. This inspired him to make it his mission to educate Americans on the best ways to grow their wealth. He also runs , a site that helps people overcome their fears around money management. In addition to his financial work, Joshua is an innovator in the world of golf with his product, "Don’t Have a Stroke." 369 Financial Website: Joshua Krafchick Social Links: Facebook: Joshua Krafchick Instagram: Twitter/X: LinkedIn: Youtube: Unconventional Money Moves w/ Joshua Krafchick Podcast: Youtube Channel: Spotify: Well Aware Website: Well Aware LinkedIn: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/33447102

Breaking Down the Algorithm: Practical Applications in Business Automation with Chris Edney 09/26/2024

Breaking Down the Algorithm: Practical Applications in Business Automation with Chris Edney In this episode of the Well Aware Podcast, host Conrad Ruiz converses with Christopher Edney of Sigma Squared about the significant benefits of automation and value-based pricing in business operations. The discussion explores Christopher's extensive background in finance, his innovative approach to automating repetitive tasks, and the potential time and cost savings these automations offer. They delve into concepts such as algorithm-based workflows, the trade-offs between hourly and project-based charging, and real-world applications of these principles. The conversation also touches on the broader philosophical implications of technology and its impact on labor and productivity. 00:00 Welcome to the Well Aware Podcast 01:02 Meet Christopher Edney: A Journey in Finance 01:57 The Power of Automation 03:29 From Manual to Automated: Real-World Applications 04:57 Understanding Algorithms in Layman's Terms 07:10 Hourly vs. Project-Based Retainment 09:49 The ROI of Automation 16:23 The Value of Delegation 23:45 AI as Your Personal Assistant 24:15 Voice-to-Text and Real-Time Translation 25:22 AI in Email Management 26:19 Human Agency in AI Workflows 27:47 The Future of AI and Human Interaction 30:07 Bitcoin and Decentralized Currency 32:05 Central Bank Digital Currency Concerns 40:41 Automation in Business Operations 45:16 Value Pricing vs. Hourly Pricing 48:14 Conclusion and Next Steps Today’s Guest: has been focused on data and process automation for nearly 20 years. Through is company he and his team have helped companies save over 40,000 hours of labor annually, but he wants to get that total to over 1,000,000 hours of labor saved per year. If you are doing the same thing over and over in your company, chances are high that process can be automated and you can get that time back. Chris is also focused on helping consultants shift away from charging hourly pricing and instead offer flat rate pricing. Most entrepreneurs don’t know their clients would rather pay them a salary than pay by the hour. If you would like to see if your company can switch to flat-rate pricing, reach out to Chris and he will help you make the shift. While he works a lot, he also tries to spend as much time as he can with his beautiful wife and three kids in Lexington, KY. He is active in his church, spends nearly every night at a little league baseball field (Go Rangers!), and most Saturday mornings you can find him coaching a six-year-old girls soccer team (Go Islanders!). Sigma Squared Website: FlatRateQuote Website: Sigma Squared LinkedIn: Christopher Edney's LinkedIn: Twitter/X: Youtube: Alignable: Well Aware Website: Well Aware LinkedIn: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/33215742

Operation Teardown Episode 3 - Strategies for Building Strong Referral Networks 09/13/2024

Achieving Success Through Authentic Sales Practices with Mike Montalvo 09/12/2024

Achieving Success Through Authentic Sales Practices with Mike Montalvo In this episode of the Well Aware Podcast, host Conrad Ruiz introduces Their relationship began with a noteworthy cold email that caught Conrad's attention. The discussion covers Mike's unique sales approach, the evolution of their professional relationship, and Mike's diverse background, from architecture to sales. Mike shares his journey and the importance of authenticity, expressing gratitude for his support system. He outlines his current mission to help family entrepreneurs with affordable, performance-based sales and marketing services, highlighting his practical methods and deep understanding of client needs. 00:00 Introduction and Guest Welcome 00:07 The Cold Email That Started It All 03:15 Mike's Background and Early Life 05:04 Transition from Architecture to Sales 07:36 Joining Green Revenue and Learning B2B Sales 11:10 The Pivot to AI and New Opportunities 17:20 The Importance of Authenticity in Business 22:36 Challenges and Lessons in Marketing and Sales 25:20 Navigating Gratitude in Business 26:10 The Impact of Gratitude on Relationships 27:51 Translating Gratitude into Business Success 30:37 Introducing Mike's Business Offerings 33:34 Supporting Entrepreneurs and Families 37:39 Mike's Mission and Vision 47:10 Final Thoughts and Gratitude Today’s Guest: Meet Michael Montalvo, a guy who's redefined his career path in a way that's both inspiring and relatable. Picture this: after eight years in architecture, Michael found himself at a crossroads in 2019. You know that feeling when you've worked hard towards something, but deep down, you're wondering if it's really your true calling? That was Michael. Instead of just sticking with the safe route, he decided to take a leap into the world of sales and marketing. It's like switching from classical music to jazz - same industry, totally different vibe. And man, did he hit the ground running. Within six months, he helped skyrocket a SaaS B2B Coaching business from zero to $180,000 in monthly recurring revenue. That's not just a career change; that's a career explosion. But life, as we all know, loves to throw curveballs. In early 2024, Michael faced a perfect storm of challenges. New city, family responsibilities, and a shake-up in his professional world. It's the kind of situation that could make anyone question their choices. Here's where it gets good, though. Instead of backing down, Michael used these challenges as fuel. He founded ArchKage SMB Studios, a venture that combines all his hard-earned wisdom. Now, he's not just succeeding; he's helping others succeed too. Whether it's established businesses looking to grow or entrepreneurs juggling day jobs and dreams, Michael's got their back. What's cool about Michael's story is how he's blended his architectural background with his marketing skills. It's like he's architecting business success now, building strategies instead of structures. His approach is all about practical solutions that don't sacrifice work-life balance - because he knows firsthand how important that is. The takeaway? Your past experiences are never wasted. Michael's journey shows that sometimes, the winding road leads to exactly where you're meant to be. He's proof that with grit, adaptability, and a willingness to reinvent yourself, you can turn challenges into opportunities. So, whether you're figuring out your first career move or considering a big change, remember Michael's story. It's not about having it all figured out from the start. It's about being brave enough to change course when something doesn't feel right, and smart enough to use everything you've learned along the way. As Michael continues to write his story, he embodies the ideal of mastering multiple domains—bridging the gap between corporate structure and entrepreneurial freedom, between creative vision and practical execution. His ongoing work at ArchKage SMB Studios is not just about business growth—it's a testament to the transformative power of following one's authentic path and the ripple effect it can have on others in their own journeys of discovery and success. Anyone looking to join Michael can reach him via the contact info provided. Arch Kage Studios Website: Mike Montalvo's LinkedIn: https: Well Aware Website: Well Aware LinkedIn: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/33020082

The Future of Investing: Automation and Retail Trading with Dillon Del Rosso 08/15/2024

The Future of Investing: Automation and Retail Trading with Dillon Del Rosso In this episode of the Well Aware Podcast, Conrad Ruiz welcomes Dillon Del Rosso, co-founder of PeakBot, an automated trading platform. Conrad and Dillon discuss their long-term relationship and the challenges of balancing time and money as business owners. Delving into topics such as the intricacies of stock market investments, the advantages of automated trading, and the personal journeys of the founders, they provide insights into making informed financial decisions. Dillon also shares his corporate and entrepreneurial background, the inspiration behind starting PeakBot, and how the platform aims to simplify trading for everyday retail investors. The episode concludes with a discussion on the importance of passion and relentless pursuit in entrepreneurship. 00:00 Introduction and Guest Welcome 01:48 Dillon Del Rosso's Background 05:36 The Birth of PeakBot 10:00 PeakBot's Trading Philosophy 19:37 Transparency and Performance 27:02 Introduction to WellAware and PeekBot Collaboration 28:14 Challenges of Startups and the Need for Help 29:09 Balancing Full-Time Jobs and Startup Responsibilities 30:30 Outsourcing and Automation for Efficiency 31:39 The Importance of Delegation and Trust 33:18 The Role of Automation in Business Growth 43:22 Financial Advisors and Accessibility 45:01 The Impact of Robinhood on Retail Trading 50:13 Conclusion and Final Thoughts Today’s Guest: Dillon Del Rosso is the Co-Founder of PeakBot, where he focuses on creating simple, affordable, and transparent automated trading solutions for retail traders. With a strong background in B2B and B2C sales, Dillon has been a full-time entrepreneur since 2023. As a retail trader since 2018, he understands the challenges traders face and is passionate about helping them succeed. Dillon is also a dedicated connector, committed to building strong relationships between people and businesses. PeakBot Website: Dillon Del Rosso's LinkedIn: Instagram: X/Twitter: Tiktok: Youtube: Well Aware Website: Well Aware LinkedIn: Conrad Ruiz's LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/32586402

Living the Business Dream with Ral West 08/08/2024

The Importance of Market Economics in Startup Growth with Dan Nelson 08/01/2024

The Importance of Market Economics in Startup Growth with Dan Nelson In this episode of the Well Aware Podcast, Conrad interviews Dan Nelson, a fractional CFO and expert in startup finances. They discuss their shared experiences in the Startup Leadership Program and delve into the intricacies of financial management and market economics for startups. Dan shares his journey from a traditional accounting background to consulting and teaching other founders. They emphasize the importance of understanding key financial metrics, leveraging modern tools like QuickBooks, and focusing on high-impact operational metrics. Dan also highlights the resources available through his initiative, Startup Economics 101, aimed at empowering entrepreneurs with practical financial knowledge and tools. 00:00 Introduction and Guest Background 01:02 The Importance of Financial Literacy in Startups 01:32 Dan's Journey and Professional Insights 03:30 Teaching Accounting to Founders 05:23 Operational Metrics and Financial Success 16:21 Marketing and Financial Projections 18:02 Advice for Small Business Owners 25:09 Leveraging Modern Tools for Accounting 30:10 Conclusion and Resources Today’s Guest: Dan is a recovering accountant, experienced CFO, and startup founder who has helped hundreds of entrepreneurs and startups build strong financial and operational infrastructure. 'Startup Economics 101' is a first principles approach to teaching critical skills needed in accounting, finance, economics, and more. The content is universal and is regularly taught everywhere from startup accelerators to graduate programs and even high schools. Stay tuned and sign up on the website for LOTS of amazing new content and opportunities coming soon. Startup Economics 101 Website: Startup Economics 101 LinkedIn: Dan Nelson's LinkedIn: Youtube: Other: CFO Office Hours for Entrepreneurs- Well Aware Website: https://www.wearewellaware.com/ Conrad Ruiz's LinkedIn: https://www.linkedin.com/in/conradruiz/ Well Aware LinkedIn: https://www.linkedin.com/company/well-aware-inc/ /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/32382182

Operation Teardown Episode 1 - How to Create Effective Business Introductions 07/12/2024

The Intersection of Trust, Growth, and Authenticity in Business with Rob Matzkin 06/27/2024

The Anti-CRM Approach with Reuben Swartz 06/20/2024

The Anti-CRM Approach with Reuben Swartz In this episode of the Well Aware Podcast, host Conrad Ruiz introduces Reuben Swartz, creator of the 'anti-CRM' tool Mimiran, designed specifically for solopreneur consultants. Reuben explains how traditional CRMs, which are tailored for enterprise sales teams, often burden small business consultants. Instead, Mimiran focuses on facilitating meaningful, recurring conversations that nurture client relationships without the sales approach. Ruben shares insights on how to strategically position yourself in the market using Mimiran's unique features like mission and positioning templates, automated task management, and tailored lead magnets. This episode is a deep dive into optimizing relationship management for independent consultants, emphasizing a personalized and authentic approach to client interactions. 00:00 Introduction to the Well Aware Podcast 01:07 Meet Reuben Swartz of Mimiran 01:17 The Philosophy Behind Mimiran 01:40 Challenges with Traditional CRMs 03:08 The Concept of Anti-CRM 04:45 Ruben's Personal Approach to CRM 05:39 Understanding the Solo Consultant's Needs 08:55 Mission and Positioning in CRM 09:22 Tactical Workflows in Mimiran 11:05 Tagging and Task Management 25:37 Setting Up Next Conversations 26:43 Efficient Prospect Follow-Up 27:32 Utilizing CRM Features 28:08 Mission and Positioning in CRM 29:50 Streamlining Task Management 31:03 Building Effective Partnerships 36:25 The Importance of Documentation 42:56 Lead Magnets and Website Strategy 47:31 Final Thoughts and Takeaways Today’s Guest: is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500 while struggling with sales and marketing for his firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell. Mimiran's Website: Facebook: Twitter/X: LinkedIn: Youtube: Other Website: Well Aware Website: Conrad Ruiz's LinkedIn: Well Aware LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/31772102

The Connection Between Marketing and Operations with Amanda Catarzi Hengst 06/13/2024

The Connection Between Marketing and Operations with Amanda Catarzi Hengst In this episode of the Well Aware Podcast, host Conrad Ruiz introduces Amanda Catarzi Hengst to discuss the intricacies of marketing strategy and operations. Conrad and Amanda delve into the importance of having a sound marketing strategy, the challenges CEOs and business owners face in terms of communication and execution, and the fine line between marketing and sales. Amanda shares valuable insights on overcoming ego and mindset obstacles, the necessity of clear communication, and the often-overlooked basics of effective marketing. They also discuss the benefits of founder-based marketing, leveraging an executive team for brand building, and the critical role of third-party advisors. Listen for practical advice on enhancing marketing operations, adjusting strategies, and ensuring alignment between business objectives and marketing efforts. 00:00 Welcome to the WellAware Podcast 00:04 Introducing Amanda Catarzi-Hengst 00:19 The Importance of Marketing Strategy 01:36 Amanda's Journey and Success 03:31 Challenges in Marketing Operations 04:34 Understanding Marketing Strategy 05:48 The Role of Operations in Marketing 07:54 Effective Communication in Marketing 16:30 Sales and Marketing Mindset 24:28 Empowering Your Team 34:48 Final Thoughts and Contact Information Today’s Guest: Amanda Catarzi Hengst helps businesses thrive and individuals access exclusive investment opportunities by leveraging her strengths in strategic content creation and network building. Amanda is the founder of Inkery Co, a vehicle through which she crafts compelling copy that converts followers into paying clients. She also invests her energy in smart investments & community, connecting people with unique investment opportunities. Amanda's personal journey is one of resilience and transformation, from overcoming life-altering challenges, like escaping a cult, and sex trafficking, to becoming a powerful advocate for change. Inkery Co. Website: Facebook: Instagram: LinkedIn: Well Aware Website: Conrad Ruiz's LinkedIn: Well Aware LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/31677867

Supporting Workers' Rights: Understanding Unionization's Impact with Jalen Alexander 06/06/2024

Supporting Workers' Rights: Understanding Unionization's Impact with Jalen Alexander In this episode of the Well Aware Podcast, host Conrad Ruiz talks with Jalen Alexander, the union president at MDRC, about how they formed a union at their workplace. Jalen shares the ups and downs of the process, like getting better pay and job security for everyone. They also discuss why unions matter in the U.S., especially for fixing economic unfairness. Conrad shares his own experiences managing virtual assistants and gives a balanced view on unions. This episode shows how listening to workers can make a workplace better for everyone. 00:00 Introduction to the Well Aware Podcast 00:25 Meet Jalen Alexander: Union President at MDRC 00:57 The Journey of Unionization at MDRC 02:25 Unionization in the Broader Context 06:01 Challenges and Achievements in Union Negotiations 07:43 The Impact of Unionization on MDRC 12:28 Organizing a Union: Steps and Strategies 16:53 The Benefits and Challenges of Unionization 20:06 Addressing Inequities and Fair Pay 23:51 The Cost of Employee Turnover 25:18 Transparency in Pay and Benefits 25:59 Personal Experience with Transparency 27:46 Challenges of Fair Compensation 30:17 Listening to Workers' Insights 37:11 The Value of Fair Wages 43:13 Final Thoughts and Union Resources Today’s Guest: A researcher, project manager, and problem solver, Jalen Alexander conducts applied research to impact policy and empower people to own their data stories. He works to continually connect his profession, research, and service within the classroom to his passion for education and desire to find real-world solutions to today’s big problems. Jalen has published in the fields of education, public health, and neurosurgery bringing attention to systemic inequities and analyzing new paths forward. Jalen currently serves as the Process Improvement Specialist at MDRC, a leading policy think tank committed to finding solutions to improve the lives of low-income individuals, families, and children. He is also the President of MDRC’s labor union, Social Policy Workers United (SPWU). Additionally, Jalen independently serves as a consultant to new and experienced researchers providing training and insights on data collection, analysis, and reporting processes. Union Website: Instagram: Twitter: LinkedIn: Well Aware Website: Conrad Ruiz's LinkedIn: Well Aware LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/31596577

Strategies for Thriving Teams in Escape Room Experience with Jayson Mamaclay 05/30/2024

Strategies for Thriving Teams in Escape Room Experience with Jayson Mamaclay In this episode of the Well Aware Podcast, host Conrad Ruiz converses with Jayson Mamaclay from Think Quick Events about how escape room-style engagements benefit team dynamics. Jayson explains how Think Quick Events pivoted during the pandemic to offer both digital and physical escape room experiences, aimed at improving team communication, leadership, and problem-solving skills in a fun and interactive manner. The conversation delves into the origins of escape rooms, the transition to digital platforms during COVID-19, and how these experiences foster better understanding among team members. They discuss the significance of effective time management, communication, and working together towards a common goal within the escape room challenges and draw parallels to professional settings, emphasizing the importance of applying these learning experiences to enhance workplace dynamics and team collaboration. 00:00 Introduction to the Well Aware Podcast 00:19 Meet Jayson Mamaclay of Think Quick Events 00:33 Understanding Think Quick Events' Services 01:55 The Evolution of Escape Rooms 04:07 ThinkQuick's Transition During the Pandemic 06:31 Professional Value of Escape Rooms 07:59 Team Dynamics and Escape Room Strategies 09:53 Preparing for the WellAware Team Experience 11:08 Effective Time Management in Escape Rooms 14:44 Communication and Collaboration in Escape Rooms 31:39 Reflecting on Team Dynamics and Lessons Learned 37:58 Final Thoughts and Takeaways Today’s Guest: Jayson Mamaclay is the founder of Think Quick Events, a company that specializes in remote team-building activities through the unique fun of Escape Rooms. In a world where teams have people around the globe help to provide top-notch results, finding opportunities to seamlessly connect teams in ways that transcend geographical boundaries is so important. For us at Well Aware, this resonates strongly with us because of the work that we do in serving our clients as virtual assistants and how we can model forging strong bonds with those we work with and with each other. In his day job, Jayson as a former certified public accountant also aids small business leaders with their financial literacy through Norman Professional Services so that they can understand and grow their businesses more sustainably through the lens of cash flow and profitability. Think Quick Events Website: Jayson Mamaclay's LinkedIn: Well Aware Website: Conrad Ruiz's LinkedIn: Well Aware LinkedIn: /episode/index/show/415aa5ca-d7b3-4b03-a7ff-4ba1bccc6a31/id/31526172