E1: Purpose-Driven Bookkeeping — Aligning Financials with Your Vision
Beyond Your Books: A Small Business Growth Podcast
Release Date: 08/25/2025
Beyond Your Books: A Small Business Growth Podcast
In this episode of Beyond Your Books, Mark Tuggle, CEO of , sits down with Corey LaPlante, Founder and CEO of , to explore his inspiring journey from accountant to leading software consultant and Corey shares how an unexpected career pivot during the global pandemic led him to launch a thriving business that now serves clients worldwide. Together, they dive into the challenges of entrepreneurship, the weight of leadership, and the transformative power of values-driven growth. The conversation goes beyond business strategy, offering an honest look at the emotional side of building and...
info_outlineBeyond Your Books: A Small Business Growth Podcast
In this episode, Mark Tuggle, CEO of , talks with —author, writing coach, serial entrepreneur, and co-founder of . Marcus shares his journey from biblical studies and youth ministry to discovering a love for accounting and building a career helping authors, business owners, and nonprofits bring their ideas to life. He dives into the power of writing a book to amplify credibility, serve clients, and position yourself as a thought leader. From ideation and writing to marketing and business strategy, Marcus breaks down how authors can turn knowledge into impact and revenue. Listeners also...
info_outlineBeyond Your Books: A Small Business Growth Podcast
Many small business owners view bookkeeping as a “necessary evil” and put it off until tax time—costing themselves time, money, and peace of mind. In this episode, , CEO of , breaks down everything you need to know about hiring a professional bookkeeper. From recognizing the right moment to outsource, to understanding the benefits, to knowing exactly what questions to ask before you commit—you’ll walk away with clarity and confidence in making this critical business decision. What You’ll Learn in This Episode: 📈 When to Hire a Bookkeeper: Clear signs it’s time to stop...
info_outlineBeyond Your Books: A Small Business Growth Podcast
What if the true measure of your business success isn’t just revenue, sales, and/or headcount? In this episode, , CEO of , uncovers the powerful difference between business growth and business value. With clarity and real-world examples, he reveals why growth alone can leave entrepreneurs exhausted, while value-building creates freedom, resilience, and long-term success. Mark introduces the eight key drivers that determine a company’s value: ➡️Financial Performance ➡️Growth Potential ➡️Switzerland Structure ➡️Positive Cash Flow ➡️Recurring Revenue ➡️Monopoly Control...
info_outlineBeyond Your Books: A Small Business Growth Podcast
In this debut episode of Beyond Your Books, host , PhD, introduces the game-changing concept of Purpose-Driven Bookkeeping—a fresh perspective that transforms bookkeeping from a box-checking compliance task into a strategic tool that fuels business growth and personal freedom. Mark unpacks the five pillars of this approach, showing you how to: ➡️ Turn raw numbers into a compelling story that informs every decision ➡️ Align your financial records with your bigger goals and vision ➡️ Understand why compliance is only the foundation, not the finish line ➡️ Track KPIs and...
info_outlineBeyond Your Books: A Small Business Growth Podcast
Welcome to Beyond Your Books: A Small Business Growth Podcast, brought to you by Telos Bookkeeping — where we help small business owners grow with clarity, confidence, and purpose. In each episode, we go beyond the spreadsheets to talk about the why behind your business — helping you make better decisions, manage your money wisely, and build a legacy rooted in more than just profit. You’ll hear real stories from other business owners, expert insights, and practical tips to help you align your finances with your mission. Because at Telos, we believe business is more than numbers —...
info_outlineIn this debut episode of Beyond Your Books, host Mark Tuggle, PhD, introduces the game-changing concept of Purpose-Driven Bookkeeping—a fresh perspective that transforms bookkeeping from a box-checking compliance task into a strategic tool that fuels business growth and personal freedom.
Mark unpacks the five pillars of this approach, showing you how to:
➡️ Turn raw numbers into a compelling story that informs every decision
➡️ Align your financial records with your bigger goals and vision
➡️ Understand why compliance is only the foundation, not the finish line
➡️ Track KPIs and review reports to stay on course toward growth
➡️ Keep your vision alive by connecting daily finances to long-term purpose
With experience as an Army logistics officer, pastor, entrepreneur, and holder of a PhD in organizational leadership, Mark brings a rare blend of discipline, leadership, and heart to his firm, Telos Bookkeeping. His journey reflects a deep commitment to service, clarity, and equipping leaders to thrive.
Through real-world case studies, you’ll hear how businesses have shifted from struggling with disorganized books to thriving with systems built around purpose. From attracting investors to scaling with confidence, these examples show that bookkeeping—done right—unlocks far more than tax compliance.
Mark closes with a challenge to business owners: don’t just look at your numbers, learn from them! By investing the time to understand financial reports and using them as a compass, you can drive profitability, achieve personal freedom, and build a business that truly reflects your purpose.
Topics Include:
- Books With Purpose: The Core Concept
- Transforming Numbers into Stories
- Real-World Examples and Insights
- Compliance vs. Value-Driven Bookkeeping
- Maintaining Alignment and Rhythm
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