Ep. 92: Effective Marketing For Law Firm
Practicing with Purpose: For Lawyers Only
Release Date: 07/14/2025
Ep. 93: The Feminine Shift, How to lead, Sell And Serve Without Force
Practicing with Purpose: For Lawyers Only
We've been taught for a long time that pushing, striving, grinding, and proving are all necessary for success. Especially in leadership, sales, and service, the dominant narrative has favored masculine modes of power: assertiveness, control, and competition. But what if there’s another way? A way that allows us to rise, lead, and thrive without disconnecting from who we truly are? In this powerful conversation, your host, Cindy Watson will be joined by Tania Khazaal, together we will explore The Feminine Shift—a new paradigm that invites us to lead, sell, and serve from a place of...
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Ep. 92: Effective Marketing For Law Firm
Practicing with Purpose: For Lawyers Only
In an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively. In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and...
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Ep. 91: How To Negotiate Past Burnout To Renewed Purpose
Practicing with Purpose: For Lawyers Only
Burnout. It’s the silent epidemic that creeps in quietly and then takes over—dulling our drive, fogging our focus, and draining our joy. In a world that glorifies hustle and constant achievement, high-performing professionals often find themselves teetering on the edge, wondering how they got so far off course. But what if burnout wasn’t the end of the road, but rather a signal to renegotiate our relationship with work, worth, and well-being? In this powerful conversation, Cindy Watson is joined by Deidre Gestrin—a woman on a mission to help 50,000 professionals reclaim their...
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Ep. 90: How To Negotiate Enhanced Intimacy And Relationship Health
Practicing with Purpose: For Lawyers Only
Intimacy is one of the most powerful and vulnerable aspects of the human experience—yet it’s often the least talked about when it comes to negotiation. We negotiate in boardrooms, at kitchen tables, and in everyday conversations, but rarely do we consider how negotiation plays a role in our most private connections. In this deeply resonant episode, we invite you to pause and reflect on how your needs, desires, and boundaries are communicated—and heard—within your intimate relationships. Get ready for another powerful and thought-provoking episode as Cindy Watson sits down with...
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Ep. 89: Negotiating With Your Inner Critic To Break The Debt Cycle
Practicing with Purpose: For Lawyers Only
We all have an inner voice — and when it comes to money, that voice can often be our harshest critic. This episode explores how our inner monologue influences our financial choices, frequently trapping us in cycles of debt, shame, and avoidance. Join Cindy Watson as we explore how to transform that voice into an ally. Dr. Erika Rasure reframes our relationship with money through the lens of financial therapy, providing useful and effective tools to help us move from self-sabotage to self-support on the path to financial freedom. Dr. Rasure, a former financial advisor and university...
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Ep. 88: Negotiating Superior Case Development With Intention
Practicing with Purpose: For Lawyers Only
In the high-stakes world of litigation, success isn’t left to chance—it’s carefully crafted through intentional strategy, deep preparation, and a willingness to listen, learn, and adapt. Every strong case starts with a story that is just waiting to be told, one that is influenced by insight, intuition, and the capacity to relate to jurors on a human level in addition to facts and evidence. In this powerful episode, Cindy Watson sits down with Elizabeth Larrick to explore the art and strategy behind Negotiating Superior Case Development With Intention. Elizabeth Larrick is a...
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Ep. 87: Negotiating Enhanced Mental Wellness And Life Skills
Practicing with Purpose: For Lawyers Only
In a world where mental wellness is more important than ever, learning how to negotiate a healthier, more balanced inner life is essential. In this inspiring episode, Cindy Watson sits down with Judith Belmont, a true trailblazer in the field of mental health. Judith is a psychotherapist, speaker, and the prolific author of 11 influential mental health books and two therapeutic card decks, all designed to equip counseling professionals, therapy clients, and self-help readers with practical tips and tools for greater mental wellness. Judith's work is grounded in real-world solutions,...
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Ep. 86: Negotiating Past Financial Jargon For A Road To A Better Future
Practicing with Purpose: For Lawyers Only
Every aspect of our lives is impacted by money, but for many, the financial industry is purposefully opaque, cloaked in jargon, and intended to exclude. But what if you could see through the noise? What if you could reclaim your power in a system that often seems rigged? In this episode, your host, Cindy Watson, will be joined by Paul Musson—a veteran investment expert, founder of Paddington Capital Management, and author of Capital Offence: Why Some Benefit At Your Expense. With over 30 years in the financial industry, Paul has made it his mission to expose the hidden forces behind...
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Ep. 85: Negotiating Resilience And Reinvention In Our Lives
Practicing with Purpose: For Lawyers Only
What does it take to reinvent ourselves when life throws curveballs we never saw coming? How do we rise from the ashes of disappointment, disruption, or even devastation — not just to survive, but to thrive with renewed purpose? In a world where uncertainty is the only constant, the art of negotiating resilience becomes not just a personal tool, but a necessary skill for meaningful reinvention. It's not just about bouncing back — it's about bouncing forward, stronger and more aligned than ever. Today’s conversation invites us to consider how we can rewrite our narratives, reclaim our...
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Ep. 84: Negotiating From A New Leadership Paradigm To Help Amplify Your Impact
Practicing with Purpose: For Lawyers Only
In a world where traditional leadership models are being challenged, a new paradigm is emerging—one rooted in authenticity, alignment, and soul. It’s a shift that calls for leaders to not just drive results, but to inspire transformation. In this episode, we explore what it means to negotiate from that new space. Before we dive in, take a moment to consider: What if your greatest power as a leader isn’t in pushing harder, but in showing up more fully? In today’s conversation, Cindy Watson sits down with the dynamic Judy Winslow to explore Negotiating From A New Leadership...
info_outlineIn an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively.
In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and radio producer, publicist, and media strategist. With over a decade in the industry, he has overseen more than $3 billion in class action claims communications and managed upwards of $50 million in media buying. From digital marketing to targeted messaging, Jordan has logged his 10,000 hours and then some—making him a sought-after expert for firms looking to elevate their visibility and impact. We peel back the curtain on what it takes to build a powerful brand presence in the legal world. From navigating digital advertising and media buying to crafting messaging that truly resonates, we explore the strategies law firms need to thrive in today’s attention economy. Whether you're just starting out or looking to scale your firm, this conversation offers a roadmap to smarter, more impactful marketing.
In this episode, you will learn:
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How SEO is changing, how do we use it effectively?
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What are some ways we can generate web traffic?
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The importance of optimizing you Google Local Page.
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What can a firm do with they've got a limited marketing budget? How can they compete with the big players?
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The challenges in marketing lawyers.
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And many more!
Learn more about Jordan:
Website: https://greysmokemedia.com/
If you’re looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life.
Check out our website at www.practicingwithpurpose.org if that sounds interesting to you.
Get Cindy’s book here:
Amazon
EBook
Barnes and Noble
Practicing With Purpose
https://www.amazon.com/Practicing-Purpose-Winning-Law-Life/dp/B0BW3HQY72
CONNECT WITH CINDY:
Website: www.womenonpurpose.ca
Facebook: https://www.facebook.com/womenonpurposecommunity/
Instagram: https://www.instagram.com/womenonpurposecoaching/
LinkedIn: linkedin.com/in/thecindywatson
Show: https://www.womenonpurpose.ca/media/podcast-2/
(X) Twitter: https://twitter.com/womenonpurpose1
YouTube:https://www.youtube.com/@hersuasion
Email:[email protected]