091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
Release Date: 12/06/2024
106: REPLAY: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
Commerce Innovators
In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability. Myron also highlights the integration of AI as a sales...
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105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu
Commerce Innovators
In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the...
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104: From Custom to Composable: Shoe Carnival's Journey to Cost Savings and Growth
Commerce Innovators
This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, better integration, and enhanced customer experience. The episode emphasizes the importance of strategic partnerships and agile processes in achieving e-commerce success, with real-world examples of how Shoe Carnival navigated the composable commerce...
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103: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
Commerce Innovators
In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization. Additionally, the episode covers the human side of digital transformation, focusing on...
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102: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
Commerce Innovators
In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability. Myron also highlights the integration of AI as a sales...
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101: Investing in Agentforce for Your Customers, Featuring Bill Donlan, Astound CEO
Commerce Innovators
In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI agents. The conversation covers the potential of AI-driven agents in enhancing customer service across industries like manufacturing and aerospace defense, and the opportunities for improving customer satisfaction and optimizing human labor. ...
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100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince
Commerce Innovators
In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the integration of soft skills in project success, and the potential of agentic AI in e-commerce. Through sharing personal experiences, we emphasize the power of community support, collaboration, and continuous learning in navigating the evolving...
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099: REPLAY: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth
Commerce Innovators
Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in...
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098: REPLAY: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
Commerce Innovators
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences. The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences,...
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097: REPLAY: Merchandising Operations with Syntheum AI CEO Vinod Kumar
Commerce Innovators
Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and reduce time to market. Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - . Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation...
info_outlineRich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-centric strategies, and the balance between innovation and tradition in online business.
Rich also delves into the design versus functionality debate in e-commerce platforms and the evolving role of technology, such as AI, in enhancing customer experiences. The episode offers valuable lessons on navigating growth, acquisitions, and maintaining a strong company ethos in a competitive market.
Show Highlights:
- The evolution of e-commerce and his role in the growth of Demandware, now Salesforce Commerce Cloud.
- Strategic alliances and the importance of shared success models in the tech industry.
- Exploration of company culture and customer-centric strategies, emphasizing the value of customer relationships over contractual disputes.
- Discussion on balancing design and functionality in e-commerce platforms to enhance conversion rates.
- Composable vs. all-in-one commerce solutions and their impact on customer experience.
- The role of AI and technology in transforming customer experiences in the e-commerce landscape.
- Reflections on industry consolidation, acquisitions, and maintaining company ethos during market changes.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.