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096: REPLAY: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk

Commerce Innovators

Release Date: 02/19/2025

122: How to Think About AI as a Business Process Optimizer, Featuring Rob Smith, Global VP of Technology, OSF Digital show art 122: How to Think About AI as a Business Process Optimizer, Featuring Rob Smith, Global VP of Technology, OSF Digital

Commerce Innovators

Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challenges and opportunities presented by AI in e-commerce, Rob offers insights into how platforms like Amazon and Shopify are adapting to these changes.  Learn about the critical role of business analysis and automation in leveraging AI effectively and...

info_outline 121: Launching Next Gen Composable Storefronts for Vans, The North Face, and Timberland, Featuring Adam Bezemek, Director of Experience Engineering at VF Corporation show art 121: Launching Next Gen Composable Storefronts for Vans, The North Face, and Timberland, Featuring Adam Bezemek, Director of Experience Engineering at VF Corporation

Commerce Innovators

E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making.  Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams...

info_outline 120: The Four Pillars of Ecommerce, Featuring Jon Luciano, Director of Ecommerce at Lumen Technologies show art 120: The Four Pillars of Ecommerce, Featuring Jon Luciano, Director of Ecommerce at Lumen Technologies

Commerce Innovators

In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes and advancements in fiber technology. Jon explores how data-driven strategies are essential in enhancing customer experiences and personalizing services. The episode discusses the role of AI and conversational agents in revolutionizing customer...

info_outline 119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila Schwartz show art 119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila Schwartz

Commerce Innovators

In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building...

info_outline 118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus show art 118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus

Commerce Innovators

In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches.  The episode also introduces the "context lake" concept, which helps AI agents make informed decisions...

info_outline 117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman show art 117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman

Commerce Innovators

 From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice.  Harvey also highlights the enduring...

info_outline 116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain show art 116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain

Commerce Innovators

Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing behavioral data over mere identity data. With notable collaborations alongside industry giants, Rishabh uncovers the intricate art of personalization, the profound impact of AI-driven searches, and the ever-evolving landscape of consumer...

info_outline 115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA show art 115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA

Commerce Innovators

In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky Simmons from CONA Services. They address topics such as the dismantling of technology silos, the role of composable architecture, and the power of AI and metadata.  KK offers a glimpse into Tumi's strategic use of AI-driven customer segmentation...

info_outline 114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber show art 114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber

Commerce Innovators

Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition costs through highly personalized marketing.  Moreover, revelations from 64labs and authorities like Lala Asif Ali Allana from Royal Cyber and Luis Sanchez from Rockwest Composites illuminate the effortless shift to composable architecture and...

info_outline 113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf show art 113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf

Commerce Innovators

In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences.  We also look at the role of AI agents in improving customer service and...

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More Episodes

What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction.

Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community, now open to all, is driven by its members' ideas and strives to create a space for learning and growth.

Hear first-hand accounts from Steve and Oleg about how this community serves as a knowledge-sharing and problem-solving resource. From exploring various engagement platforms to reflecting on the community's history and recognizing key contributors, we touch on many aspects that make this community integral to Salesforce Commerce Cloud. Join us for a dialogue filled with invaluable insights and inspiring stories, whether you're a new or seasoned member of this thriving community.

Show Highlights:

  • Transition from a closed group to an open, inclusive platform with various components.
  • Comparison between experiences under Salesforce's ownership and independence.
  • The value of the SFCC community within the Salesforce ecosystem.
  • Differences between the official Salesforce community and the unofficial Slack community.
  • Expansion and strengthening of the Salesforce community.
  • Recognition and expression of gratitude towards individuals who have contributed significantly to the growth and impact of the Salesforce Commerce Cloud community.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.