Unlocking Success in Home Service Marketing with Jen McKee

Welcome to the inaugural episode of the Kee to Growth podcast, hosted by Jen McKee. Dive into the world of home service marketing as we unlock the secrets of building multimillion-dollar brands in trades like plumbing, HVAC, electrical, roofing, garage doors, and beyond. Whether you are a business owner, a marketer, or simply curious about the behind-the-scenes action in this industry, this episode sets the stage for transforming your business's approach to social media and marketing.

Jen McKee, owner of Kee Hart Marketing, shares her journey and the experiences that led her to launch this podcast. Her agency specializes in social media marketing for home service providers across the US and Canada, helping them stand out and scale in competitive markets. Having won multiple American Marketing Awards and recognized as AHR 40 under 40 in 2024, Jen aims to shift the spotlight from her achievements to yours. This episode is all about empowering your brand's growth through strategic insights, personal branding, and effective social media presence.

In this kickoff episode, Jen offers a valuable piece of advice to jumpstart your marketing strategy—focus on visibility. Many home service businesses make the mistake of concentrating solely on conversions without first building a recognizable and trustworthy brand. Visibility is essential, achieved through consistent organic content that positions you as the go-to expert in your field. It's not about going viral; it's about making a sustainable impact through consistency, value, and relatability. Additionally, Jen teases the format of future episodes, promising engaging conversations with top marketers and business owners who will share their real-world strategies, successes, and even their failures.

Prepare to gain insights from the brightest minds in the trade services industry as the Kee to Growth podcast unfolds. Each week, Jen will host discussions with industry leaders to explore what's working in their marketing, their creative campaigns, and how they're achieving significant growth. Whether you're just beginning or aiming to scale, the content will be rich with lessons on personal branding, community involvement, and standing out in your market. Don't miss out on the latest episodes—hit subscribe, leave a review, and share the podcast with peers ready to elevate their marketing game. Join Jen McKee on this exciting journey of discovery and growth for your business.

Time Stamps:

[00:00:02] Introduction to Kee to Growth podcast

[00:00:36] About Jen McKee and Kee Hart Marketing 

[00:01:19] Strategies for business growth and social media insights

[00:02:20] Importance of visibility in marketing

[00:03:14] What to expect in upcoming episodes

[00:03:57] Conclusion and call to action

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! https://www.linkedin.com/in/jen-mckee-72114824/

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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/