Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained

In this exciting episode of the Kee to Growth podcast, host Jen McKee welcomes Rachel Pedersen, a renowned social media queen known for her brilliant marketing strategies. Jen dives into her personal journey with Rachel, describing how Rachel's content on TikTok became a pivotal inspiration and learning source. Rachel Pedersen, a Minnesota-based mom and wife, shares insights into her multi-million dollar business empire built majorly through organic social media, revealing the power of content creation in transforming businesses.

Jen and Rachel explore the depth of Rachel's marketing ecosystem strategies, which include focusing on both organic and backend marketing techniques, stressing the importance of nurturing leads and converting followers into customers. Rachel divulges her journey of starting on TikTok in 2018, going viral, and becoming a trusted name in the world of social media marketing. She discusses the mechanics of going from social media to sales, and the challenges involved in predicting customer behavior while maintaining consistent engagement.

Rachel shares her famed viral framework for content creation, designed to overcome the common hurdle of not knowing what to post. The discussion sheds light on essential marketing strategies for home service businesses, emphasizing the necessity of delivering valuable and consistent content. Jen and Rachel also address the fears and challenges faced by business owners in creating content, offering practical advice for overcoming insecurity and executing effective digital strategies.

From laying out the fundamental aspects of a marketing ecosystem to debunking the myths that inhibit content creation, Rachel Pedersen provides a wealth of knowledge for business owners ready to expand their digital footprint. Jen McKee complements this by simplifying the intricate ideas and steering the conversation towards practical implementation for trade service businesses. Listeners will walk away equipped with actionable insights and the motivation to create impactful content.

1:07 - Jen McKee introduces Rachel Pedersen and shares their connection 

2:34 - Rachel discusses her journey with organic social media marketing 

3:12 - Rachel's entry into TikTok in 2018 and her subsequent success 

5:23 - How Rachel converts social media presence into sales 

6:32 - Building a marketing ecosystem and its impact on service businesses 

8:06 - Overcoming content creation hurdles with Rachel's viral framework 

12:29 - Rachel and Jen discuss attribution and marketing efforts 

14:03 - Using events and social media to nurture local business relationships 

16:50 - Common challenges faced by small business owners in social media

Meet Your Host: Jen McKee 

Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/