The Kee To Growth
Welcome to The Kee to Growth, the ultimate podcast for trade business owners ready to level up their marketing game! Hosted by marketing maven Jen McKee, this show dives deep into the strategies, tools, and insights you need to dominate the digital landscape. Specializing in TikTok marketing for trades, Jen shares her expertise to help you turn clicks into customers and viewers into lifelong clients. Whether you’re a seasoned pro or just getting started in the trades, The Kee to Growth delivers actionable tips, inspiring success stories, and the latest trends in marketing tailored just for your industry. Tune in, take notes, and unlock the key to exponential growth for your business!
info_outline
From Startup to Acquisition: Mehdi Khachani’s Playbook for Sustainable Business Growth
08/12/2025
From Startup to Acquisition: Mehdi Khachani’s Playbook for Sustainable Business Growth
In this episode of The Kee to Growth Podcast, host Jen McKee sits down with Mehdi Khachani, CEO and founder of Sunny Bliss, to pull back the curtain on what it really takes to scale in the home services industry. The episode kicks off with Mehdi’s story of spinning a plumbing division out of his residential remodeling company and boldly rebranding and expanding the business in under a year. Jen and Mehdi dig into the messy middle between vision and execution, challenging the notion that growth requires waiting for the "perfect" moment. Instead, Mehdi shares how embracing rapid, calculated investments—such as professional branding and acquiring another local company—has been pivotal for establishing Sunny Bliss as a memorable and trusted player in the Miami market. Together, they unpack the emotional and strategic shifts that come with letting go of an old brand, investing in kickass visual identity, and communicating major change both internally and with legacy customers. Mehdi gets honest about the exhaustion that comes with fast-tracking growth, and Jen reflects on why high-growth personalities are often wired to seek out the next challenge even before the dust settles. They discuss why a strong brand should come before marketing spend, highlighting the impact of memorable imagery when your truck is one of many parked outside a training—one that actually stands out to customers. The conversation dives deep into mentorship, content creation, and leveraging your network for both support and inspiration. Mehdi credits much of his big-picture thinking and systems-building to relentless learning from industry leaders—through podcasts, LinkedIn, and good old-fashioned outreach. He and Jen underscore how documenting the journey in real time (no matter how imperfect) builds not just community online but strengthens team culture back at home base. For leaders nervous about showing up on video or bringing their team into the content process, Mehdi’s advice is simple: start messy, ignore perfectionism, and anchor everything in clear company values. Finally, the episode offers a transparent look at strategic acquisition as a marketing move—from acquiring a customer list to thoughtfully onboarding legacy clients. Mehdi shares tactical details on how Sunny Bliss used layered communications and even the previous owner’s direct endorsement to retain customer trust. The key takeaway? Narrow your focus and commit to showing up everywhere your ideal customers live, work, and look for solutions. Saturate a neighborhood before you expand. Learn from what doesn’t work without shame, keep improving, and lead with authenticity both in your brand and in your leadership. Timestamps: 00:00 - Jen’s introduction & Mehdi’s background: building Sunny Bliss from a remodeling spin-off to multi-trade 02:15 - Branding before scale: Why Mehdi invested early in visual identity and kick charge branding 05:00 - Personality traits of high-growth leaders: The drive, risk, and learning to slow down 07:10 - Adapting marketing tactics from other industries and the importance of memorable branding in home services 09:15 - How Mehdi leveraged mentorship, podcasts, and LinkedIn to shortcut mistakes and access industry expertise 11:10 - Content creation mindset: Overcoming perfectionism and activating your team as brand storytellers 14:10 - Embedding company values through daily training and decision-making 16:32 - Using values to connect with customers, especially following an acquisition 17:42 - Strategic acquisitions as a shortcut to growth: Customer retention tactics and what Mehdi would do differently 23:37 - The power of Google My Business and why saturating a single neighborhood beats spreading thin 25:40 - Learning from marketing “misses,” re-adjusting billboard strategy, and community building Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37666740
info_outline
How Chuck Worley Grew His Business from $300k to $17 Million
08/05/2025
How Chuck Worley Grew His Business from $300k to $17 Million
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Chuck Worley for an inspiring, no-nonsense conversation about building a business rooted in personal branding, community, and character. Chuck shares his remarkable journey from growing up in a military town and struggling with school challenges, to breaking through industry stereotypes and scaling Whirley’s from a small, struggling company into a $17 million local leader in home services. Chuck and Jen dive deep into the “messy middle”—the real-life detours of entrepreneurship that don’t get talked about enough. Chuck opens up about hitting rock bottom with bankruptcy and divorce, then rebuilding both his life and business by partnering with his son. Together, they share hard-earned truths about what it takes to lead a service business: everything from the emotional work of healing and realigning after failure, to practical systems for turning customers into lifelong clients through referral culture, relationship sales, and trust-based experiences. Brand storytelling, visibility, and “Always Be Branding” are at the core of this episode. Chuck doesn’t just talk about marketing—he lives it, showing up fully branded wherever he goes, from golf tournaments to galas to running into people at Home Depot. Jen explores how Chuck’s extreme intentionality around branding and connection has turned Whirley’s into the trades company everyone remembers (and refers). They also get tactical about brand awareness: trackable revenue from networking and personal referrals, the value of branded search, and why visibility in your local market matters more than chasing trends online. Jen and Chuck round out the episode discussing the importance of giving back and elevating others in the trades through Chuck’s 757 House Whisperer radio show and always be branding mastermind. From sustainable business development and mindset to leveraging systems, boundaries, and community relationships—the conversation is equal parts strategic and soul-fueling. Perfect for ambitious business owners, marketers, and anyone committed to growing with intention and heart. Timestamps & Episode Guide 0:01 Chuck’s branded style and first impression 2:00 From Norfolk roots to trades career: chasing integrity and hands-on work 4:30 Academic struggles and how adversity builds entrepreneurial grit 7:00 Bankruptcy, heartbreak, and the path to rebuilding 9:00 Partnering with his son and growing Whirley’s from $300K to $17 million 11:00 Raising referral rates, cross-selling services, and systemizing customer experience 14:00 The nuts and bolts of multi-trade expansion 17:00 “Always Be Branding”—visibility, local networking, and connections that last 21:00 Understanding the real ROI of brand awareness and referrals 27:00 Giving back: radio shows, masterminds, and lifting the next generation Connect with Chuck Worley Facebook: https://www.facebook.com/chuck.worley17 Instagram: https://www.instagram.com/cworley017/# LinkedIn: https://www.linkedin.com/company/chuck-worley-llc/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37640250
info_outline
Why Mindset Matters Most for Growth: Marketing Wisdom with Jennifer Bagley
07/29/2025
Why Mindset Matters Most for Growth: Marketing Wisdom with Jennifer Bagley
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Jennifer Bagley, CEO of CI Web Group, for a fascinating deep dive into the rapidly evolving world of digital marketing, AI-enabled websites, and the ongoing digital transformation in the home services trades industry. Jennifer shares her journey from a background in global supply chain and enterprise systems to becoming a pioneering voice in digital marketing for home services. Her approach reflects a unique blend of data-driven strategy, relentless education, and an entrepreneurial spirit focused on learning and adapting to constant technological change. Finally, Jennifer shares actionable advice for business owners looking to prepare for the future: expand your learning, rethink your frameworks, and prioritize genuine content creation. She and Jen discuss the necessity of mindset in navigating this unprecedented pace of change, urging listeners to take accountability for their growth and stay ahead of the technological curve. 04:34 Conference Avoidance for Meaningful Learning 08:38 AI Evolution: From Basic Use to Agent Networks 11:47 "AI Agents and Zero-Click Future" 13:00 AI's Impact on Branding 17:34 Expand Your Information Sources 19:14 Prioritize Stability and Authenticity 23:33 Premium Leads for Affluent Businesses 27:14 Pinterest: Digital Magazine Clippings 29:31 Mindset is Everything 31:50 Appreciation for Hosting Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37579420
info_outline
The Power of Relationships: Lawrence DeHart’s Secrets to Scaling a Service Company
07/22/2025
The Power of Relationships: Lawrence DeHart’s Secrets to Scaling a Service Company
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Lawrence DeHart, founder and owner of De Hart Plumbing, Heating, and Cooling in Manhattan, Kansas. Lawrence shares his journey of building a thriving home services business from the ground up against all odds, starting with nothing but determination, a $20 box of business cards, and a focus on relationship building. The conversation unfolds with raw honesty, covering the realities of entrepreneurship and how the messiest beginnings often lay the strongest foundations. Lawrence reveals that authentic growth is less about quick fixes and more about intentional boundaries, mindset, and meaningful connections—with both customers and employees. He opens up about his struggles as a single dad out of work, and how treating clients with care, gratitude, and professionalism not only differentiated his plumbing service but fueled a word-of-mouth engine that still drives his business today. It’s a powerful reminder that sustainable business development starts at the human level. As the company scaled, Lawrence shares the vulnerable (and sometimes uncomfortable) process of learning to let go of control, invest in team development, and confront the emotional highs and lows of leadership. Vulnerability, self-leadership, and relentless accountability are recurring themes—Lawrence credits personal growth and continuous learning as the “secret” behind De Hart’s strong culture and stellar reputation. Jen and Lawrence dig into the mindset shifts needed to move from fieldwork to operations and why the “messy middle” of business is where true change happens. You’ll also hear real stories and tactical insights about branding, social media strategy, and how showing up authentically online made Lawrence a local celebrity in his market. From leveraging Facebook and TikTok to keeping past customers engaged through newsletters and texts, Lawrence demonstrates that marketing success comes from blending hard skills with the soft truths of entrepreneurship. Whether you're just starting out or scaling past your comfort zone, this episode offers both actionable marketing strategy and a much-needed reminder that your 05:25 "Leadership Growth through Empowerment" 06:42 "Building Strong Employee Relationships" 11:59 Leadership Epiphany at Service Expo 16:43 "Local Fame Through Facebook" 19:47 "Embrace Negativity for Engagement" 20:45 Time Management for Engaging Content 25:01 "Encouraging Social Media Presence" To learn more about De Hart Plumbing, Heating, and Cooling and follow their journey, you can visit their official pages across platforms. Find them on Facebook at https://www.facebook.com/dehartplumbingheatingandcooling, on Instagram at https://www.instagram.com/dehartplumbing, on YouTube at https://www.youtube.com/@dehartplumbingheatingcooli451, on LinkedIn at https://www.linkedin.com/company/de-hart-plumbing-heating-cooling/, and on TikTok at https://www.tiktok.com/@dehartphc. Their content blends expert service, community connection, and a whole lot of personality—just like their brand. Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37506430
info_outline
Preparing for Exit: Marketing, Operations, and Mistakes to Avoid in Home Services
07/15/2025
Preparing for Exit: Marketing, Operations, and Mistakes to Avoid in Home Services
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Gregg Schonhorn of SF&P Advisors for a refreshingly candid conversation about marketing, branding, and what truly drives the value of a home services business. Gregg, who brings decades of Wall Street experience and a current role matching sellers and buyers in the trades, shares firsthand insights into what makes some companies stand out during a sale—and how marketing plays a much larger role than most owners realize. Forget the “overnight success” talk. Gregg and Jen break down what actually moves the needle for growth, whether you plan to sell your business next year or keep it for the long haul. Together, they explore why marketing is never just an expense on the P&L—it’s the engine that runs your business, impacting everything from everyday profitability to ultimate valuation when the time comes to exit. They dig into the industry benchmarks (hint: 6.83% is the average marketing spend for HVAC, plumbing, and electric exits) and what happens if you under-invest… or overspend without operational efficiency to match. Gregg offers up the inside scoop, sharing stories (without naming names) about companies who supercharged their valuations with memorable branding and consistent visibility—and calls out the red flags when operations lag and marketing dollars burn fast. Jen asks the real, sometimes messy, questions about scaling, sustainable business development, and the emotional side of entrepreneurship in the trades. How do you know when it’s the right time to level up your marketing? What do buyers really look for beyond the numbers? Where does mindset—like getting comfortable with “someday selling”—fit in? They don’t shy away from the vulnerable truths about letting go of control, creating intentional boundaries, and how every owner faces a “key” decision (exit, retire, or… you know). Whether you’re a solo operator grinding it out or running a company clocking eight figures, this episode delivers insightful, actionable takeaways. Expect practical advice blended with human stories, from the importance of understanding your financials to the soft truth that authentic growth means investing in your team and serving your community. If you’ve ever wondered how your branding, storytelling, and leadership mindset sync up with the numbers, you’re in the right place. 03:36 Business Sale and Transition 07:49 Brand Identity Significance 09:20 Commercial vs. Residential Marketing 15:17 Marketing Investment: Timing and Strategy 18:09 Business Growth and Management Essentials 20:46 Understanding Financial Missteps in Business 24:57 Social Media Strategy Sharing 26:46 Effective Business Financial Management 29:13 Impact Through Values and Investment To connect with Gregg Schonhorn and gain more insights on marketing, M&A, and business growth in the trades, follow him on LinkedIn at https://www.linkedin.com/in/gregg-schonhorn-4670a7197/, on Facebook at https://www.facebook.com/gregg.schonhorn, and on Instagram at https://www.instagram.com/greggschonhorn/. Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37409795
info_outline
The Power of Mindset: Fueling Your Brand and Business Growth with Sandy Papavero
07/08/2025
The Power of Mindset: Fueling Your Brand and Business Growth with Sandy Papavero
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Sandy Papavero, Director of Sales and Marketing at CEO Warrior, to unpack the often-overlooked connection between mindset and marketing success for business owners in the trades. The conversation starts with Sandy’s unique journey flipping houses alongside her dad, navigating both blue-collar grit and white-collar strategy—a story that ultimately led her to roles in finance, entrepreneurship, and even coaching at Tony Robbins. Sandy shares how her immersion in mindset work, from timeline therapy to neuro-linguistic programming, has shaped not only her own trajectory but also the way she helps business owners unlock their potential. Sandy addresses a common struggle for home service business owners: the leap from being a skilled technician to embracing the identity of a visionary owner. They discuss how old belief systems—often rooted in childhood or early work experiences—can quietly stall your growth, making it hard to truly delegate, scale, and market authentically. Through relatable anecdotes, Sandy reveals how self-sabotage, imposter syndrome, and a scarcity mindset show up in everything from leadership to branding, and how rewiring those beliefs is essential for sustainable growth. Jen and Sandy get tactical, exploring how clarity about your own identity and values directly impacts marketing strategy. If you’re stuck in a brain fog, unsure of your "why," or simply mimicking competitors, you’ll struggle to create campaigns that resonate with ideal clients. Instead, Sandy suggests that crystal-clear brand messaging—and the confidence to unapologetically stand out—are the secret sauce to attracting the right customers and building intentional boundaries within your business. In the latter part of the episode, Jen and Sandy examine the double-edged sword of constant content consumption and perfectionism, especially in the age of AI and information overload. They discuss how to break the loop of “procrastination by preparation,” the importance of specificity in goal setting, and whether you can outsource your brand’s soul to a marketing agency. The episode wraps with practical advice and an invitation: growth happens at the speed of your healing, and it all starts by getting honest about what you truly want. Timestamps: 01:39 – How Sandy got started in the trades, early influences, and entering marketing 05:14 – Lessons from Tony Robbins, the power of polarizing brands, and identity shift 07:12 – What is mindset? How wiring and belief systems shape business owners 09:30 – How mindset impacts marketing strategies and brand articulation 11:46 – Practical steps to rewire belief systems for personal and business growth 15:05 – The trap of over-consuming marketing advice and perfectionistic procrastination 17:17 – Getting clarity on your “why,” outcome-based strategy, and building authentic brands 19:25 – Can you outsource your brand voice? Working with marketing experts vs. doing the deep work 22:01 – The role of AI in self-reflection and breaking personal barriers in branding 24:24 – Using language, reflection, and coaching for breakthrough shifts in business To learn more about the transformational work Sandy Papavero and her team are doing at CEO Warrior, visit their official website at https://ceowarrior.com. You can also connect with them on social media — find them on Instagram at https://www.instagram.com/ceowarrior1/ and on Facebook at https://www.facebook.com/CEOWarrior, where they regularly share resources, events, and strategies to help business owners level up their leadership and growth. Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37228760
info_outline
From Leads to Jobs: The Ryan Fenn Way with Automation
07/01/2025
From Leads to Jobs: The Ryan Fenn Way with Automation
In this episode of the Kee to Growth podcast, host Jen McKee, founder of Kee Hart Marketing, sits down with Ryan Fenn, CEO and founder of Chiirp, an automation tool built to help home service businesses convert more leads into booked jobs. Ryan shares the origin story behind Chiirp, which began with his own windshield repair business and a realization about the power of immediate text follow-ups to convert online leads. This episode explores how automation tools like Chiirp transform the home service industry by closing the critical gap between lead generation and actual job bookings. Jen and Ryan dive into the common disconnect between marketing agencies and contractors—while agencies generate the leads, many businesses struggle to convert them efficiently, leading to frustration on both sides. Ryan explains how Chiirp bridges this gap with automated texting, email, and ringless voicemail solutions designed to capture, convert, and nurture leads starting from the first touchpoint. He illustrates how businesses can maximize their marketing ROI by ensuring every lead receives swift, consistent communication. The conversation moves into actionable marketing tips, including how most businesses are underutilizing Facebook lead ads and why automation is absolutely necessary in today’s fast-paced digital environment. Ryan highlights practical outbound campaigns, from basic discount offers to more nuanced, psychology-driven strategies that increase engagement and fill boards during slow periods. The discussion emphasizes the importance of consistent and timely follow-up, overcoming human reluctance to reach out multiple times, and leveraging automation to achieve this at scale. As the episode wraps, Ryan gives his key to growth: consistency over perfection, both in business operations and marketing. He encourages listeners to start with small, repeatable tasks and gradually build up their automation strategies. Whether you’re new to automation or looking to optimize your lead conversion process, this episode is packed with insights and real-world tactics to help home service companies grow. Timestamp: 00:00 "Home Services Marketing Podcast" 06:06 Facebook Ads Missteps Discussion 08:08 "Lead Ads: Facebook's Hidden Gem" 12:54 "Chiirp: Beyond Texting Automation" 16:07 Unique Lead Utilization Campaigns 16:45 "Unlock Goldmine with Outbound Strategy" 19:52 Creative Marketing for Small Businesses 23:54 Ensuring Seamless Connectivity & Follow-Ups 28:34 "Chiirp Automation Demo Offer" 29:18 Book Demo & Connect Online Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/37227975
info_outline
Building a Standout Brand in HVAC: Social Strategy Lessons from Ashley Lynds
06/24/2025
Building a Standout Brand in HVAC: Social Strategy Lessons from Ashley Lynds
In this episode of the Kee to Growth podcast, host Jen McKee, founder of Kee Hart Marketing, sits down with Ashley Lynds, the creative mind behind HVAC Ash and current Director of Education and Brand Management at Viper (Refrigeration Technologies). Together, they dive deep into the intersection of B2B marketing, personal branding, and influencer strategies within the trades, specifically looking at what's driving growth for brands in the HVAC industry. Ashley shares her journey from navigating sales during COVID-19 to building an authentic and impactful social media presence, revealing how this shift led her to her current leadership role and national industry recognition. The conversation unpacks how social media tactics have evolved for both individuals and companies. Ashley details her bold move to start an Instagram account when her employer was hesitant, turning a side project into a key marketing asset. From basic educational videos filmed in her apartment to executing full-scale, edutainment-driven campaigns with her current team, Ashley emphasizes the shift from sterile, templated posts to playful, authentic, and community-driven content that actually engages the audience. She also outlines the importance of leveraging events and partnerships on social—like their viral "Viper Bowl" at AHR Expo and innovative campaigns for Women in HVACR—demonstrating the powerful synergy between digital presence and real-world activation. Listeners get an inside look at how Viper now selects and nurtures relationships with micro influencers—preferring genuine product users over big-name accounts for collaboration. Ashley candidly discusses the challenges and rewards of working in a small, agile, and creative team, where leadership supports pushing boundaries while staying true to the company's family-centric, technician-first culture. The episode is filled with actionable tips for companies wanting to level up their marketing, such as fostering consistent, user-focused content, embracing authenticity, and nurturing community as both a brand and individual. Rounding out the episode, Ashley and Jen talk about the value of personal branding regardless of your role or follower count, with Ashley encouraging everyone in the trades to leverage their unique voice to build credibility, open doors to new opportunities, and create a positive ripple effect in the industry. They also highlight the importance of supporting organizations like Women in HVACR, sharing how community involvement has brought new perspective, connection, and growth for women in the trades. 05:51 Unpredictable Social Media Success 06:42 Navigating Social Media Approvals 11:25 Maximizing Engagement Through Events 13:28 Social Media Persona Boosts Trust 18:35 From Grassroots to Influencers 19:20 Creative Marketing for Simple Products 24:20 "Consistency and Authenticity Matter" 26:23 Balancing Authenticity and Professionalism 28:22 Empowering Women in HVAC 31:28 "Thanks for the Invite" Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36511980
info_outline
Key Strategies for Building Audience and Brand Visibility with Tim Brown
06/17/2025
Key Strategies for Building Audience and Brand Visibility with Tim Brown
Welcome to the latest episode of Kee to Growth Podcast with your host, Jen McKee. In this episode, we dive deep into the world of home services marketing with our special guest, Tim Brown, CEO and founder of Hook Agency. With a wealth of experience in marketing for the trades, Tim shares his journey from roofing marketing to expanding into HVAC and plumbing, and the strategic insights he gained along the way. This conversation is packed with valuable tips on leveraging video content, optimizing SEO, and harnessing the power of branding to drive business growth. Tim discusses how video content has been a game-changer for him, not only in promoting Hook Agency but also in helping home service businesses enhance their marketing strategies. Discover Tim's hero framework for home service marketing that stands for harnessing social proof, engaging the community, refining messaging, and optimizing for visibility. Tim emphasizes the importance of building audience and authority through strategic content creation, while also sharing the best practices for refining your marketing message based on client feedback and reviews. Jen and Tim exchange insights on the role of social media in today's business landscape and the importance of finding the right balance between branding and lead generation. They explore creative ways home service companies can engage with their local communities, turning charitable activities into marketing opportunities that can inspire others. Listen in as Tim shares his perspective on overcoming setbacks within the business environment, underscoring the importance of maintaining a growth-oriented mindset and viewing challenges as opportunities. This episode delves into the practical aspects of implementing effective marketing strategies, ensuring you walk away with actionable insights that can elevate your brand and business. 00:00 "From Roofer to Social Media Expert" 03:26 Inspiration from Successful Competitor 08:49 SEO Tactics for Home Services 10:17 Local SEO Strategy Focus 12:54 Brand Visibility and Lead Strategy 18:26 Voluntary Charity Engagement Insights 19:42 "Value of Sharing Charity Support" 22:22 "Repetitive Messaging for Branding" 27:37 Enhancing Meetings with AI Analysis 30:44 "Optimize Content Through Analytics" 33:07 "Transform Setbacks Into Growth" Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36476810
info_outline
How Family Values Drive Success at Abbott Family Insurance
06/10/2025
How Family Values Drive Success at Abbott Family Insurance
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Matthew Abbott, cofounder of Abbott Family Insurance, to dive into the world of internal marketing in the trades and how offering employee benefits can transform recruitment, retention, and company culture. Matthew shares his unique journey from growing up in a blue-collar, trades family, serving in the military, and rising through the ranks in the home services industry before launching his family-run insurance agency focused on tradespeople. With firsthand experience in both trades operations and benefits brokering, Matthew offers insights that bridge the gap between leadership, employees, and the practical needs of today’s workforce. The conversation explores the art of marketing benefits packages internally—treating employees not just as staff but as a business’s most valuable “first customer.” Matthew discusses specific strategies for communicating and engaging teams around benefits, leveraging tools like Slack, text and email drips, internal meetings, and even public social media campaigns to showcase robust benefits offers for recruiting top talent. Jen and Matthew talk about the power of company leaders acting as ambassadors, and how enthusiasm and clear, ongoing communication can create buy-in and help employees appreciate the investment being made in them. Listeners will also learn about tax strategies businesses can use to maximize value from benefits spending, creative ways to offset medical plan utilization, and the integration of technologies like telehealth, accident insurance, and even AI within the insurance space. Matthew explains how companies can transition their benefits approach with minimal disruption, regardless of their current insurance arrangements, and how measuring internal marketing KPIs—like participation rate—can help owners track effectiveness and retain skilled employees in a competitive market. Rounding out the episode, Jen and Matthew discuss the trends shaping the future of benefits marketing in the trades, including the role of artificial intelligence, and leave listeners with practical steps to elevate their teams’ experience and their company’s bottom line. Whether you’re a business owner, office manager, or just interested in the intersection of marketing and HR, this episode is packed with actionable advice and inspiring stories from the world of trades and insurance. 04:21 "Owner Enthusiasm Boosts Employee Benefits" 07:21 Reducing Insurance Premium Utilization 12:45 Enhancing Internal Communications Strategy 15:12 Secretive Tax Strategy Benefits 16:58 Accident Program Benefits Employees 22:58 Algorithm Predicts Teen Pregnancy 25:34 AI Integration Transforms Business Operations 26:38 Flexible Learning with Weekly Support Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36511680
info_outline
Jen McKee Hosts Carrie Kelsch on Building a Multimillion Dollar Garage Door Empire
06/03/2025
Jen McKee Hosts Carrie Kelsch on Building a Multimillion Dollar Garage Door Empire
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Carrie Kelsch, founder of A Plus Garage Doors, to delve into Carrie's entrepreneurial journey. As a single mother and mortgage broker, Carrie transitioned into the garage door industry by founding her own company in 2005. From the challenges of starting from scratch to the exciting growth her business has experienced, Carrie shares candid details of her path to success. This conversation is an inspiration for entrepreneurs, highlighting the importance of adaptability and innovation in any business. Carrie discusses her initial hesitation to dive into the garage door industry and how she eventually embraced her entrepreneurial spirit to create a company that prioritizes customer satisfaction and service excellence. She shares how she gradually moved from being a mortgage broker to a full-time entrepreneur, overcoming the hurdles of managing finance, operations, and marketing. Her story emphasizes the importance of tracking marketing efforts and how transitioning from traditional phone books to embracing SEO and internet marketing was pivotal in her business's growth. The episode also covers the significance of creating a strong brand identity and employing effective marketing strategies. Carrie explains how her company navigated various marketing channels over the years, constantly adapting to evolving technologies and consumer behaviors. She highlights the value of casting a wide net in marketing efforts to ensure business sustainability and growth, emphasizing the importance of not relying solely on one source for leads. Towards the end of the conversation, Carrie talks about the role of company culture in business success and how she has cultivated a positive work environment that supports growth and customer satisfaction. She shares insights on the challenges and rewards of maintaining a healthy team dynamic and the importance of aligning the team with the company's vision. 00:30 Carrie's introduction and the founding of A Plus Garage Doors 01:13 Carrie's decision to enter the garage door industry 02:46 Starting the company and early challenges 05:30 Transition from mortgage broker to full-time entrepreneur 06:36 Implementation of tracking marketing efforts 09:14 Moving the business out of the home and scaling 11:05 Growth strategies and the importance of continuing education 13:57 Marketing tactics and the evolving landscape 17:48 Importance of brand identity and establishing a showroom Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36826095
info_outline
Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained
05/27/2025
Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained
In this exciting episode of the Kee to Growth podcast, host Jen McKee welcomes Rachel Pedersen, a renowned social media queen known for her brilliant marketing strategies. Jen dives into her personal journey with Rachel, describing how Rachel's content on TikTok became a pivotal inspiration and learning source. Rachel Pedersen, a Minnesota-based mom and wife, shares insights into her multi-million dollar business empire built majorly through organic social media, revealing the power of content creation in transforming businesses. Jen and Rachel explore the depth of Rachel's marketing ecosystem strategies, which include focusing on both organic and backend marketing techniques, stressing the importance of nurturing leads and converting followers into customers. Rachel divulges her journey of starting on TikTok in 2018, going viral, and becoming a trusted name in the world of social media marketing. She discusses the mechanics of going from social media to sales, and the challenges involved in predicting customer behavior while maintaining consistent engagement. Rachel shares her famed viral framework for content creation, designed to overcome the common hurdle of not knowing what to post. The discussion sheds light on essential marketing strategies for home service businesses, emphasizing the necessity of delivering valuable and consistent content. Jen and Rachel also address the fears and challenges faced by business owners in creating content, offering practical advice for overcoming insecurity and executing effective digital strategies. From laying out the fundamental aspects of a marketing ecosystem to debunking the myths that inhibit content creation, Rachel Pedersen provides a wealth of knowledge for business owners ready to expand their digital footprint. Jen McKee complements this by simplifying the intricate ideas and steering the conversation towards practical implementation for trade service businesses. Listeners will walk away equipped with actionable insights and the motivation to create impactful content. 1:07 - Jen McKee introduces Rachel Pedersen and shares their connection 2:34 - Rachel discusses her journey with organic social media marketing 3:12 - Rachel's entry into TikTok in 2018 and her subsequent success 5:23 - How Rachel converts social media presence into sales 6:32 - Building a marketing ecosystem and its impact on service businesses 8:06 - Overcoming content creation hurdles with Rachel's viral framework 12:29 - Rachel and Jen discuss attribution and marketing efforts 14:03 - Using events and social media to nurture local business relationships 16:50 - Common challenges faced by small business owners in social media Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36104830
info_outline
Creative Marketing Strategies from Dennis the Apprentice at AHR Expo
05/20/2025
Creative Marketing Strategies from Dennis the Apprentice at AHR Expo
In this episode of the Kee to Growth podcast, Jen McKee hosts Dennis the Apprentice, who shares his journey from owning a plumbing and heating company in Seattle to becoming a prominent figure in the trades industry through innovative marketing strategies. Dennis, with his extensive experience, discusses how he transitioned from traditional marketing methods like the Yellow Pages to embracing the power of digital marketing, particularly social media. His early adoption of Google AdWords and creative approaches, such as using campaign-style signs, illustrate his knack for standing out in the competitive trades industry. Dennis emphasizes the importance of having fun in marketing and being willing to take risks. His unique marketing ideas, such as the "Jean Johnson for plumber" campaign, showcased his ability to draw attention and engage the community effectively. He also discusses how he leveraged social media to market his business and connect with potential recruits and clients. This episode sheds light on the significance of creativity and adaptability in marketing, especially for businesses in the trades. Moreover, Dennis talks about the value of building a strong company culture through a focus on training and nurturing young talent. His method of integrating apprentices into the business as a key growth strategy has proven successful in retaining skilled workers and attracting top talent. Dennis shares insights into how this approach not only helped his company grow but also transformed it into a dynamic environment for both employees and customers. The conversation wraps up with a discussion on the impact of attending trade shows and how such events are vital for networking and staying updated on industry trends. Dennis underscores the importance of saying "yes" to opportunities and the long-term benefits of building personal connections within the industry. Listen to this episode for valuable lessons on marketing innovation and business growth in the home services sector. 00:00 "Exploring Jean Johnson's Marketing Beginnings" 05:56 Campaign Signs Ordinance Dispute 08:37 Discovering Cycling Identity 11:40 Building a Personal Brand Strategy 15:06 Expansion with On-Site Training Lab 17:49 "Trade Traction: Job Prep Course" 21:00 Regulating Social Media Marketing 23:30 Trade Show Value Discussion 26:07 "Tech Expert Meets Service Team" Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36103890
info_outline
Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring
05/13/2025
Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Kimberly Kean, also known as the Margin Creator. Kimberly shares her journey from owning family businesses, Jean Johnson Plumbing and Heating and a Zoom Drain franchise, to now focusing on coaching other business owners. With her extensive experience in scaling businesses to seven and eight figures, Kimberly offers valuable insights into navigating the challenges of business ownership and creating a balanced life. Kimberly dives deep into the concept of being a Margin Creator, explaining how business owners can create financial, time, commitment, and mental margin. She emphasizes the importance of financial stability, which allows businesses to sustain marketing efforts, make informed decisions, and leverage tools like ServiceTitan to track advertising effectiveness. Kimberly shares how solid financial footing has been pivotal in her career and how it can be a game changer for others in the trades industry. The discussion also covers the evolution of marketing strategies, from traditional methods like yellow pages to modern digital advertising. Kimberly highlights the importance of a strong online presence, including utilizing pay-per-click, SEO, and social media platforms. She shares successful strategies for building a business's reputation through customer reviews and employee engagement, an approach that has been beneficial in both her personal and family-owned businesses. As Kimberly now builds her own coaching brand, she talks about the challenges and excitement of marketing herself and stepping into the forefront. This episode is packed with actionable insights on marketing, operations, and financial strategies that business owners can implement to drive growth and create the life they desire. 05:28 Business Evolution and Marketing Shifts 08:05 "Financial Stability Trumps Quick Wins" 11:37 Plumbing Business Success Metrics 15:19 Streamlined Credit Process for Plumbing Jobs 16:04 Financial Stability Enables Business Growth 21:44 Uniform Flexibility for Camera-Ready Crew 22:42 Rethinking Parenting Priorities 27:10 Financial Stability Drives Business Growth 28:29 Visit KimberlyKean.com Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36103250
info_outline
Transforming HVAC Marketing: Josh Crouch on AI, Automation, and Growth
05/06/2025
Transforming HVAC Marketing: Josh Crouch on AI, Automation, and Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Josh Crouch, CEO and founder of Relentless Digital, a digital marketing company specializing in the trades, including HVAC, plumbing, and electrical services. Josh shares his journey from working in the HVAC industry to starting his own digital marketing agency, emphasizing the importance of understanding SEO and utilizing digital tools to enhance business growth. He discusses how his deep dive into improving Google presence led him to develop strategies that significantly benefit his clients. The conversation shifts to the impact of AI and automation in marketing, with Josh explaining how these technologies can streamline processes and save time for businesses. He highlights the importance of showing up across various digital platforms and the role of AI in generating ideas, automating repetitive tasks, and optimizing SEO strategies. Josh and Jen explore practical examples, such as automating five-star reviews and using AI for data analytics, to demonstrate the potential of these technologies in enhancing marketing efforts. Josh also touches on the challenges businesses face in recognizing what can be automated and provides insights into how automation can improve operational efficiency. He shares personal anecdotes and success stories that emphasize the value of clear processes and continuous improvement. Additionally, the episode covers strategies for creating impactful content, utilizing AI in crafting unique and engaging material, and the significance of maintaining consistent brand presence across all media. Throughout the conversation, Jen and Josh stress the importance of education and community engagement in building a successful brand. They explore unconventional platforms like Reddit and discuss innovative approaches to leveraging AI for improved content strategies. This episode is packed with actionable insights for anyone looking to grow their business through digital marketing, AI, and automation, making it a must-listen for trade service professionals and marketers alike. 00:00:52 - Josh's Background and Start in Digital Marketing 00:01:24 - Connection Between Josh and Jen's Agencies 00:03:45 - The Power of Educational Content and Social Media 00:06:12 - Strategies for Effective Digital Marketing 00:09:44 - Leveraging Reddit for Business Engagement 00:12:34 - Networking and Building Relationships 00:15:43 - Exploring Automation in Trades 00:20:03 - AI in Marketing and Automation 00:26:24 - Creating Unique Content with AI 00:31:02 - Key to Growth in Marketing Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36103400
info_outline
Leveraging TikTok and YouTube: Michael Johnson's Guide to HVAC Success
04/29/2025
Leveraging TikTok and YouTube: Michael Johnson's Guide to HVAC Success
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Michael James Johnson, the owner of AC Man in Fayetteville, North Carolina. Michael shares his journey from serving in the United States Air Force to becoming a successful HVAC business owner. He emphasizes the importance of community involvement and explains how leveraging social media has contributed significantly to his business growth. Michael recounts his early days in business, discussing how he utilized old-school marketing tactics before transitioning to social media. Michael dives deep into his social media strategy, sharing how he took advantage of platforms like TikTok to establish a personal brand and attract business. He differentiates the content posted on his personal and business pages, emphasizing authenticity and relatability to connect with his audience. Michael also highlights the importance of teaching through content and positioning oneself as an expert in the field to gain customer trust. As the conversation continues, Michael reveals how he tracks and measures the success of his social media efforts using tracking numbers across different platforms. He shares insights about the challenges and triumphs of creating engaging content that resonates with homeowners, the primary audience for his business. He also discusses his foray into business coaching, where he helps other contractors grow by sharing his extensive marketing expertise. Towards the end of the episode, Jen asks Michael about the key to growth, to which he attributes continual learning, implementing, tweaking strategies, and not quitting. Michael emphasizes the combination of grit and ever-evolving marketing strategies as the foundation for sustained business success. Timestamps: 04:39 From Military to Family Business 08:11 Authenticity Boosts Business Connection 12:18 Consistency Over Technique for Video Success 15:50 "Growing Business via Social Media" 16:49 "Building Notice Through Repetition" 21:54 "Optimizing Client Acquisition & Tracking" 24:36 "Analyzing Revenue from Video Platforms" 27:02 "Start with Comfort in Content" Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36099985
info_outline
Crystal Williams on Building a Memorable Brand in Home Services
04/22/2025
Crystal Williams on Building a Memorable Brand in Home Services
In this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values. Crystal provides invaluable insights into the first steps of building a brand that resonates with target audiences. She emphasizes the significance of discovering a brand's unique narrative before focusing on the visual aspects like logos and van wraps. Crystal also discusses the importance of identifying the target market by creating ideal avatars, such as "Lufkin Linda," to tailor marketing strategies effectively. She shares her expertise in helping contractors avoid common pitfalls and stay committed to their branding efforts. The episode also explores Crystal's passion for community engagement as a key strategy for brand building. She offers creative ideas for getting involved in local activities and events, demonstrating the impact of authentic, grassroots engagement. Crystal explains how small gestures, like participating in a local parade or supporting community sports teams, can create lasting brand recognition. Her enthusiasm for mascots as brand ambassadors is evident, highlighting their potential to make brands memorable in unique ways. Listeners will also learn about Crystal's involvement with women in HVACR, where she champions the role of women across various segments of the industry. Her insights extend beyond marketing to include the operational aspects of running a successful business. By fostering a thriving community and leveraging the strengths of women in the trades, Crystal Williams embodies the spirit of growth and collaboration. This episode delivers a wealth of actionable ideas for businesses seeking to elevate their brand and operations. Timestamps 1:00 Crystal Williams shares her background in the trades 2:15 The evolution of Crystal's career and passion for marketing 3:33 The significance of brand identity and storytelling 6:00 Building ideal customer avatars for targeted marketing 9:30 Community engagement and its impact on brand building 12:10 Discussion on the Lemon Seed's conference and key takeaways 15:53 Women's role in the trades and Crystal's involvement with women in HVACR 18:39 Introduction to Lemon Seed Marketing and its client approach 21:00 The importance of consistent brand messaging and marketing Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate at Service Business Mastery Podcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36253930
info_outline
The Power of Community and Networking in Business Expansion
04/15/2025
The Power of Community and Networking in Business Expansion
In this episode of the Kee to Growth Podcast, Jen McKee sits down with Derek Cormier, founder of Climate Experts, to explore the innovative strategies that have propelled his business to success. Derek shares his journey from being a police officer in South Florida to diving back into the trades, ultimately leading to the establishment of his own HVAC company. He highlights the importance of grassroots marketing strategies, community involvement, and building strong referral networks in the early stages of Climate Experts. Derek's focus on customer care and incentivizing referrals played a significant role in consistently doubling the business's revenue annually. Derek also dives into his approach to marketing, including the decision to diversify his marketing efforts by partnering with specialized experts instead of relying on a single marketing company. He shares how this strategy allows him to hold each individual accountable and maintain a comprehensive view of marketing results. The discussion also covers Climate Experts' distinctive branding journey, featuring their unique mascot, Chili the penguin, which has become a recognized symbol in their community. A major highlight of the episode is Derek's shift to leveraging Home Depot partnerships and expanding Climate Experts' services with additional trades such as plumbing and electrical. These decisions have helped maintain a steady flow of leads even in tightening market conditions. Recognizing the importance of employee investment, Derek shares insights into the Climate Experts Academy apprenticeship program, which focuses on training culture-fit individuals rather than experienced personnel, yielding strong team growth and satisfaction. Finally, Derek discusses the impact of video marketing and social media on recruiting talent and engaging the community. By creating innovative and engaging content, Derek has been able to not only attract potential customers but also secure top-tier recruits for his expanding team. Jen and Derek also touch on the power of having clear goals and understanding one's customer base to drive successful marketing initiatives.
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/36099765
info_outline
Exploring Niche Podcasting and Automation with Tersh Blissett
04/08/2025
Exploring Niche Podcasting and Automation with Tersh Blissett
In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Tersh shares his experiences in building successful companies like TriStar Mechanical and Service Emperor in Savannah. He discusses how he juggles multiple roles, including his involvement in Skilled Trade Syndicate and Trade Automation Pros, and the development of innovative products like PhoneTap. As the conversation unfolds, Tersh recounts the fascinating story of how his Service Business Mastery Podcast came to be, marking its evolution and the impact of partnering with Josh Crouch. Tersh candidly speaks about the challenges and rewards of co-hosting with Josh and how they successfully tapped into new audiences across different service industries. With approximately 100 to 160 thousand downloads per month, Tersh breaks down the marketing strategies that propelled the podcast to a new level, highlighting the significance of PR, cross-industry outreach, and client engagement. Jen and Tersh also explore the benefits of starting a podcast for your local business. Tersh provides actionable marketing insights, advising service business owners on collaborating with local business groups and leveraging podcasts to build relationships. Furthermore, Tersh reveals his unique marketing techniques for standing out in the service industry—a testament to his motto of doing the opposite of what others might expect, inspired by his friendship with Jesse Cole from the Savannah Bananas. Throughout the episode, listeners are treated to a well-rounded discussion on the intersection of podcasting and marketing in the trades, emphasizing the importance of personal branding, networking, and fostering authentic connections. This episode is a treasure trove of inspiration for anyone in the service industry looking to broaden their horizons and capitalize on innovative marketing strategies. Timestamps: 04:34 Podcast Co-Host Collaboration Begins 07:35 Transition to Remote Work Leadership 13:13 "Local Business Interview Strategy" 15:52 Mike's Return and New Book Plans 20:10 Savannah Bananas' Surprising Success 23:27 Local vs. National Business Focus 24:54 Local Podcasts: Networking over Numbers 27:47 Start Uniquely, Be Flexible 32:59 Embracing AI's Evolutionary Role 35:42 Video Reminders Enhance Client Experience 37:02 Streamlining Client Service with Automation 40:25 Social Media Handle Pursuit Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35781290
info_outline
How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months
04/01/2025
How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months
In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challenges of starting a business without a plan and how her experience in heating and air prepared her for the entrepreneurial world. Katy provides valuable takeaways for other entrepreneurs, emphasizing the importance of surrounding oneself with the right people and the willingness to learn from every opportunity. She highlights the strength of community support and shares anecdotes about how her neighbors and connections have played a crucial role in her company's growth. The duo also explores the significance of being teachable and hiring employees who align with company values and can represent True Pros effectively in the field. This episode also ventures into the power of social media as a marketing tool. Katy and Jen discuss strategies for gaining visibility and establishing credibility through platforms like Instagram and Facebook. Katy candidly shares her experiences of utilizing social media to generate leads and attract new customers. The conversation underscores the necessity of embracing new ideas and the impact of maintaining a professional presence in a competitive industry. Moreover, Katy opens up about the challenges and triumphs of being a woman in the trades, making her tale not just one of business success but also of breaking barriers and setting precedents for future generations. The episode is packed with actionable insights, making it a must-listen for anyone looking to advance in the fast-paced world of home services marketing. 03:14 Startup Success: From Uncertainty to Growth 06:23 Fearless Inquiry and Action 10:43 Unexpected Challenges in Business Ownership 14:52 Balancing Fast vs. Slow Growth 18:19 Promote Good Work Positively 21:28 Women in HVAC: Opportunities & Representation 24:40 "Lenox Live Prize Surprise" 29:06 Embrace Imperfection in Social Media 29:57 True Pros Contact Information 🔧 Want to learn more about Katy Higgins and True Pros? Visit to discover how Katy and her team are building a trusted HVAC business rooted in professionalism, clear communication, and service excellence across Utah. Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35779920
info_outline
Mastering Branding for Growth: Dan Antonelli Shares His Secrets
03/25/2025
Mastering Branding for Growth: Dan Antonelli Shares His Secrets
In this episode of the "Kee to Growth" podcast, host Jen McKee is joined by Dan Antonelli, a leader in branding for the trades and service industry. Dan, owner of a successful branding agency in New Jersey, shares his journey from hand painting signs in his youth to creating impactful brands for home service companies today. With 40 employees, Dan is dedicated to helping home service companies stand out with unique and memorable branding. He discusses how his passion for lettering and typography has evolved into a thriving business that integrates branding across various touchpoints like vehicle wraps, collateral, and email marketing. The conversation dives deep into the importance of branding for business growth, exploring how a strong brand identity can significantly affect marketing success and customer perception. Dan highlights the key factors that make a brand memorable and effective, such as emotional connection and distinct visual identity. Throughout the episode, Jen and Dan explore the impact of branding on business culture and employee motivation, with Dan sharing insights and real-life examples of brands he has transformed. Listeners will gain valuable knowledge on when to consider rebranding and how it can lead to increased customer engagement and growth. Additionally, Dan shares lessons learned from his personal experiences with rebranding his own company, offering unique perspectives on the challenges and benefits involved. The discussion emphasizes the psychological aspects of branding and how it influences both consumers and the internal mindset of a business. Dan provides actionable advice for businesses considering a rebrand, stressing the importance of evaluating current brand alignment with business goals and community engagement. Jen and Dan also discuss the competitive landscape in the trades industry and how branding can help businesses remain relevant and accessible in changing markets. Whether you are a new business owner or managing a legacy brand, this episode offers insights into leveraging branding to meet your growth goals. Dan encourages businesses to be bold in their branding choices and to embrace change as a catalyst for success. His wealth of experience and passion for branding make this episode an invaluable resource for anyone looking to enhance their business's brand identity. Timestamps: 04:04 "Pride in Craft and Legacy" 08:36 Sharing Insights for Better Decisions 10:08 "Design Feedback and Career Path" 15:01 Proud Self-Reflection and Rebranding Impact 19:44 "Rediscovering Brand Visibility Basics" 21:01 Impactful Branding Stands Out 24:26 Market-Driven Branding Colors 28:24 "KickCharge Experience: Energizing Rebrand" 32:44 Building Brand Presence & Recognition 34:46 Perceived Value Justifies Premium Pricing 37:59 Brand Advice and Feedback Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35531140
info_outline
Growth Strategies That Work: How AirWorks Masters Data, Community & Branding
03/18/2025
Growth Strategies That Work: How AirWorks Masters Data, Community & Branding
In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Stephanie Allen and Bridget from AirWorks Solutions. Together, they dive into the world of home services marketing, unveiling the strategies that have propelled AirWorks to success over the past fifteen years. Stephanie, the CEO of AirWorks Solutions, shares the company's journey from its humble beginnings to becoming a recognized family-run, mom-approved business in Southern California. With an emphasis on collaboration and transparency, Stephanie reveals her goal of leveling the playing field for legacy brands, offering insights and secrets to competing effectively in the market. Bridget discusses her pivotal role in driving the marketing efforts at AirWorks, highlighting the importance of community engagement and customer-centric initiatives. The conversation explores the innovative approaches that AirWorks has adopted, such as branding centered around family values and the unique touch of delivering cookies with each service call. These initiatives not only differentiate AirWorks from competitors but also create memorable experiences for customers. The discussion further delves into AirWorks’ community-centric strategies, including sponsorships, local events, and the impactful AirWorks Cares initiative. Stephanie and Bridget emphasize the significance of being an active presence in the community, fostering genuine connections with customers, and leveraging these efforts to enhance brand visibility and trust. The AirWorks Cares initiative, which gained notable recognition, is discussed as an exemplary model of giving back and creating a positive impact. Additionally, the episode provides valuable insights into the effective use of ServiceTitan’s Marketing Pro, detailing how data-driven decisions have significantly contributed to AirWorks’ success. Bridget offers practical tips for leveraging the full potential of the platform, reinforcing the importance of aligning marketing strategies with well-organized data inputs. This episode is a treasure trove of actionable tips and inspiring stories for marketers and business owners aiming to achieve sustainable growth. Timestamps: 04:02 AirWorks Solutions: A Humble Beginning 06:52 Rebranding Success through Consistency 10:53 Cookie Delivery Project Pause 13:44 Community Engagement Through Events 17:17 Partnering for Comfort in Foster Home 21:51 Beyond Email: Marketing Pro Features 24:59 Explaining "Why" for Team Engagement 28:04 Gamifying Employee Content Sharing 29:55 Camera-Shy Team Finds TikTok Solution 33:51 Connect with Stephanie Allen Online 🔗 Learn More About AirWorks Solutions Discover more about AirWorks Solutions and their journey in the HVAC and plumbing industry: Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35530505
info_outline
How Josue and Kathryn from Lee's Air drive growth through strategic marketing
03/11/2025
How Josue and Kathryn from Lee's Air drive growth through strategic marketing
In this episode of the Key to Growth Podcast, host Jen McKee welcomes Josue and Kathryn from Lee's Air to discuss the successful marketing strategies behind their flourishing home services business. Josue, the marketing manager with six years of experience at Lee's, shares his journey from operations manager to leading the marketing department. He emphasizes the importance of data in driving marketing decisions, ensuring campaigns are effectively monitored and adjusted for maximum impact. Kathryn, the guest with a background in mergers and acquisitions, highlights how Lee's strategic approach to marketing has significantly increased the company's valuation and impact. Throughout their conversation, the guests shed light on the value of knowing your numbers and tracking every aspect of marketing spend to optimize growth. Kathryn talks about her role in expanding Lee's Air through strategic mergers and acquisitions while maintaining the core values of the company. They discuss the intricacies of creating a cohesive brand image across new markets, ensuring all locations follow the Lee's standard in operations and marketing. Josue further explains how they leverage service technologies and data analytics to enhance customer experience effectively. The episode also highlights the significance of personal branding in the home services industry. Kathryn discusses her journey in developing a personal brand that aligns with Lee's mission, advocating for diversity and inclusion in the trades. Her strong online presence not only amplifies her influence but also sets an example for aspiring individuals in the industry. Jen draws attention to actionable insights derived from the episode, urging businesses to continue learning and adapting in the ever-evolving marketing landscape. Listeners will gain valuable insights into building a successful marketing strategy in the trades through practical advice shared by Josue and Kathryn. From understanding the importance of a dedicated marketing team to leveraging personal branding for business growth, this episode unlocks the secrets to thriving in a competitive market. Tune in to discover the fundamental keys to marketing success in the trades. Timestamped Overview: COVID Impact on Billboard Contracts Creative Marketing for Optimal ROI "Impact of Personal Branding and Content Creation" Building Prosperity through Trade Marketing Year of Growth and Impact Pathway to Prosperity Through Sharing API Integration for Lead Capture Rebranding Acquired Businesses as Leads Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! About Lee’s Air For over 40 years, Lee’s Air has been providing expert home services across Central and Northern California. What started in 1980 as a small business has grown into a trusted name in the industry, thanks to a team of dedicated professionals committed to excellence. Learn more about Lee’s Air and their services: Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35415725
info_outline
Strategic Marketing Insights from Ellen Rohr for Trades Leaders
03/04/2025
Strategic Marketing Insights from Ellen Rohr for Trades Leaders
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Ellen Rohr, the owner and founder of Zoom Drain Franchising, and a brand ambassador for ServiceTitan. Ellen shares her unique journey from founding a franchise to becoming a pivotal part of ServiceTitan's ambassador program. The conversation highlights the importance of effective marketing strategies and explores Ellen's natural marketing acumen, even though she is best known for her expertise in finance and simplifying business operations. Ellen discusses how marketing played a crucial role in her success, despite not being her primary focus. She shares insights into how community engagement and leveraging local events can be powerful marketing tools. Ellen emphasizes the significance of visibility, mentioning how she used creative methods to market her business in a small town by actively participating in community events and turning them into marketing opportunities. The episode also delves into two time-tested marketing strategies that Ellen believes will always work if executed properly. She discusses how creating genuine community connections and leveraging personal customer stories can drive business growth. Ellen shares anecdotes from her own experiences in the trades industry, illustrating the impact of personalized marketing on brand reputation and customer trust. As the conversation unfolds, Ellen reveals her latest endeavor, World of Titans, an initiative by ServiceTitan aimed at supporting tradespeople globally, starting with an event in Australia. She highlights the importance of collaboration and community in expanding business reach. Throughout the episode, Jen and Ellen explore how different facets of marketing intertwine, offering a treasure trove of insights for listeners looking to elevate their marketing game. 00:00 Ellen's Surprising Marketing Impact 03:43 Yellow Pages Nostalgia and Marketing Insights 06:30 Reinventing Relevance at ServiceTitan 11:49 Effective Low-Cost Marketing Strategies 13:54 Focus Areas for Business Maturity 16:28 Community Appreciation Through Social Good 20:09 Marketing Visibility and Authenticity Insight 22:34 Networking Beyond Social Media 25:41 Creative Customer Engagement Idea 29:07 Low-Budget Solutions for Success 33:39 Collaborative Marketing Partnership Brilliance Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! 👉 Join Ellen at ServiceTitan’s Australia Edition! She will be leading the Budgeting & Planning Workshop alongside Tom Howard. Learn more and register here: https://bit.ly/WorldofTitansAU Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35415630
info_outline
Discover the Key Elements of Successful Home Services Marketing with Western Heating
02/25/2025
Discover the Key Elements of Successful Home Services Marketing with Western Heating
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Angie Snow and Laura to explore the journey and success of Western Heating and Air. Angie Snow, a previous owner of Western Heating and Air, shares the evolution of the company from its inception to its growth under her leadership. Angie and her husband took over the company in 2007 when it was primarily relying on word-of-mouth and yellow page listings. Over time, they transitioned to a more modern approach with the help of an online marketing coach who helped enhance their online presence and social media strategy. Angie describes the importance of having a matching URL with their company name, which was a pivotal moment in aligning their brand identity. Laura, the mastermind behind Western Heating and Air's social media presence, shares her insights on building a robust community online. She discusses her transition from Main Street Heating and Cooling to Western and how she navigated maintaining her audience during the rebranding. Laura emphasizes the role of authenticity in connecting with her audience and the impacts of sharing her genuine passion for the industry. Her unique approach included engaging with the local community and promoting local businesses, which helped build a strong following. The episode showcases the significant benefits of leveraging social media for building business relationships and community ties. Jen highlights the importance of building a genuine relationship with customers and how it can differentiate your brand from competitors. Both Angie and Laura emphasize the power of personal branding and the advantages it provides when customers already know, like, and trust the business. The episode offers valuable insights into crafting a successful marketing strategy that incorporates social media engagement, community involvement, and personal connection. Listeners will come away with actionable techniques for enhancing their business's presence online and offline. Join them as they uncover the strategies and challenges faced in the journey of turning Western Heating and Air into a successful business, including the significance of community engagement and how personalization is key to growth. This episode is packed with inspiring stories and practical advice for anyone looking to enhance their trades business marketing strategy. Time Stamps: 00:00 Mismatched Branding Strategy Struggles 05:15 Learning Business Through Experience 08:10 Supporting The Emily Effect Initiative 11:28 Company Merger Based on Shared Values 15:57 Overcoming Imposter Syndrome in Content Creation 16:34 "Relatable Homeowner Humor" 20:01 Local Audience Over Viral Reach 24:45 Overcoming Imposter Syndrome on Camera 26:46 Branding Challenges and Measurement Limits 31:00 Building Authentic Relationships Marketing 32:38 "Share Your Social Handles" Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35415530
info_outline
Family Heritage to Modern Marketing Khadija Head's Approach to Business Growth
02/18/2025
Family Heritage to Modern Marketing Khadija Head's Approach to Business Growth
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Khadija J Head, the Chief Leadership Officer of Georgia's oldest and most experienced black-owned plumbing company. Khadija shares her incredible journey from being a Division 1 women's basketball coach to joining her family's business in Southwest Atlanta. She details how her past experiences in sports have influenced her leadership style and her approach to marketing within the trade industry. Khadija's story highlights the value of pivoting and leveraging diverse skill sets to drive business success. The conversation dives into the marketing strategies that have propelled Khadija's company, Heads Plumbing, forward. Jen and Khadija discuss the evolution from traditional marketing like Yellow Pages to embracing digital platforms to create strong community connections. Khadija emphasizes the importance of branding and representation, sharing the significance of their company's rebrand to proudly showcase their heritage and leadership within the industry. She also reflects on the impact of social media in telling their story and positioning plumbing as a modern and technologically advanced trade. Khadija and Jen also discuss the vital role of community involvement and relationship-building in marketing. By strategically creating partnerships and leveraging audiences, Khadija has been able to expand her company's reach and bring in new customers. She provides insights into targeting the right market segments and the importance of being seen in the right spaces to grow their business. Throughout the episode, Khadija offers invaluable advice for businesses looking to define their market narrative and build a strong brand reputation. She shares her vision for the future of Heads Plumbing and how other trade service companies can achieve similar growth by staying true to their identity while embracing innovative marketing techniques. Timestamps: - Welcome and introduction of Khadija J Head - Khadija's background and introduction to Heads Plumbing - Khadija's journey from basketball to plumbing - Initial marketing strategies of Heads Plumbing - Branding and the significance of the logo rebrand - Raising awareness about diversity in the trades - Social media tactics and the trade's modern face - Impact of partnerships and leveraging audiences - Strategies for targeting market segments - Community involvement and upcoming initiatives - The key to marketing success Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35133515
info_outline
The Role of Mentorship in Marketing Success: Insights from Quality's Leaders
02/11/2025
The Role of Mentorship in Marketing Success: Insights from Quality's Leaders
In this engaging episode of the Kee to Growth podcast, host Jen McKee is joined by guests Cassie Pound and Kailee McCrary from Quality Heating, Cooling, Plumbing and Electric in Tulsa, Oklahoma. The conversation kicks off with introductions and sets the stage for an insightful discussion about how to grow a trades business beyond the conventional approaches. Cassie expands on her journey from managing marketing herself to recognizing the need for Kailee's expertise in driving their marketing efforts. They top it off with the importance of finding the right talent to address marketing bottlenecks for business growth. Delving deeper into their dynamics, Cassie and Kailee share the innovative strategies that have catapulted their company into success. From starting a billboard campaign that celebrated local milestones by putting people's faces on billboards to embracing a disruptive radio campaign that featured their beloved shop dogs, the duo walks us through their ideas for creating a cohesive brand across various marketing platforms. These marketing initiatives serve as excellent examples of out-of-the-box thinking that resonate with their community and elevate their company’s visibility. As the conversation unfolds, Kailee discusses the key aspects of her role as a Director of Marketing and reflects on her favorite project: fostering vibrant social media engagement with their team and community. Her dedication is clearly visible in the polished execution of the brand’s vision. Cassie emphasizes the significance of mentorship and timing in scaling their marketing operations, crediting her collaboration with Kailee as a cornerstone of their company's brand success. They both highlight the crucial elements of trust and culture in promoting an environment that encourages creativity and forward-thinking. The episode wraps up with a glimpse into their podcast initiative aimed at connecting and supporting local business owners in Tulsa. Cassie and Kailee's enthusiasm and commitment to community engagement extend to their podcast, offering valuable insights and collaboration opportunities for other small business owners. Jen acknowledges the impactful journey of both guests and invites listeners to explore more resources through various social media connections and podcasts. Timestamps: [00:00:00] Introduction by Jen McKee [00:00:49] Guest introductions and marketing roles [00:02:08] Recognizing bottlenecks and hiring Kailee [00:03:11] Community engagement and marketing consistency [00:05:57] Balancing work with community events [00:08:54] Innovative billboard campaign success [00:12:46] Unique radio campaign featuring shop dogs [00:18:28] Favorite projects and achievements in marketing [00:23:03] Creating the Tulsa Talks Business podcast [00:24:47] Implementing out-of-the-box marketing strategies [00:27:07] Exploring additional marketing insights Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/35133580
info_outline
Harnessing Social Media: Effective Content Strategies from Medley and Vandenberg
02/04/2025
Harnessing Social Media: Effective Content Strategies from Medley and Vandenberg
In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Texas Medley and Ryan Vandenberg to explore the dynamic world of marketing and business strategy. This episode offers a deep dive into the shift from traditional high production value content to more casual, smartphone-recorded videos for social media. Ryan Vandenberg shares insights on how producing content with immediate value to viewers, without elaborate scripts or setups, has proven to be a better return on investment. As the team continues to test various formats, they are looking forward to releasing new content upon concluding their current "medley hunt" campaign. Texas Medley shares his authentic and personal approach to business and marketing, emphasizing transparency and the importance of fostering a brand that clients can truly connect with. Although not focused on becoming an influencer, Medley's vision is supported by his company's culture and alignment, indirectly benefiting the business. The episode further explores the contrasting yet complementary dynamics between Medley’s creative spontaneity and Vandenberg's strategic methodology. Together, they discuss strategies like focusing on high-end production for TV spots and landing pages, which help differentiate their brand. This approach not only elevates perceived quality but also serves long-term growth objectives, with the goal being steady progress rather than rapid expansion to a $50 million business by 2025. The conversation touches on the importance of content that is both shareable and memorable and how intentionality plays a crucial role in their content creation. One notable example is the effective use of a simple concept video about a $39 service, as opposed to ineffective methods like stock footage and photos. Meanwhile, Ryan highlights their pivot towards niche marketing strategies, particularly focusing on engaging specific communities like disc golf to build brand loyalty. The hosts close the episode by reflecting on the authenticity required in marketing and how essential it is to offer genuine value rather than chasing superficial trends or quick wins. Time Stamps: 00:00 Introduction to the Kee to Growth podcast and guests Texas Medley and Ryan Vandenberg 02:20 Discussing the shift from high production value content to casual social media videos 06:45 Texas Medley’s approach to transparency and personal branding 12:30 Strategies for releasing content post "medley hunt" campaign 15:50 The complementary dynamics between Medley's creativity and Vandenberg's strategy 20:10 Importance of high-end production for TV and landing page differentiation 24:00 Creating memorable and shareable content with intentionality 28:40 Effective use of simple concept videos over stock footage 32:50 Niche marketing strategies and exploring community engagement 36:15 The role of authenticity in successful marketing strategies 40:00 Closing remarks with insights on future marketing plans Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Learn more about our guests: Texas Medley & Medley Heating & Air Conditioning Website: Find them on social media: Medley Heating And Air Conditioning Plumbing Rive Media Website: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/34779920
info_outline
From Organic Growth to Strategic Planning: Amber McKee's Marketing Insights for Trades
01/28/2025
From Organic Growth to Strategic Planning: Amber McKee's Marketing Insights for Trades
In this episode of the Kee to Growth podcast, host sits down with to unpack the secrets to creating a successful marketing plan for home service businesses. With a wealth of experience in trades marketing, Amber shares her journey from starting at Goettl, a company she helped grow from $10 million to $240 million in revenue, to founding Amber's Marketing Group, where she now assists companies in strategizing and implementing effective marketing operations. Amber delves into her strategies for setting achievable business goals and backing them into detailed plans for operational and marketing success. She emphasizes the importance of aligning operational capabilities with marketing efforts, highlighting the integration of goals and marketing strategies with call centers and business managers. Throughout the discussion, Amber provides actionable insights on crafting plans that match the capacity to run calls, market size, and ZIP code targeting for maximum return on investment. Jen and Amber explore the impact of social media and branding in trades marketing, emphasizing the significance of both organic and paid strategies. Amber elucidates the differences between organic, boosted, and paid social media tactics, advising companies on how to utilize these platforms effectively without overspending on inefficacious marketing methods. They discuss the role of social media in recruitment, brand positioning, and customer acquisition, and how to determine the right mix of digital and traditional marketing strategies based on a company’s specific goals and market conditions. As they dive into topics like budgeting, ROI measurement, and seasonal trends, Amber stresses the importance of dynamic marketing plans that allow for frequent pivoting based on data and outcomes. The conversation also shines a light on the critical role of maintaining a healthy marketing budget percentage and leveraging emerging channels like YouTube and OTT for targeted reach. Amber closes with her philosophy of marrying a business's "why" with market demands and ensuring consistent work through planned marketing, affecting positive employee and community outcomes. Timestamps: 0:00 Introduction by Announcer and Jen McKee 0:30 Jen McKee welcomes guest Amber McKee 0:59 Amber's background and journey in marketing 2:36 The silver bullet for Goettl's success 4:00 Key strategies for trade companies in competitive markets 5:12 Importance of alignment between marketing and operations 6:16 Determining the right mix of traditional and digital marketing 8:35 Targeting local markets through social media 11:09 Building a marketing plan and timeline discussions 13:06 Importance of leads and new customer acquisition 16:41 Crafting a business's 'why' and its importance in marketing 18:26 Amber talks about budget percentages in marketing 20:31 Handling seasons and marketing adjustments 23:33 New marketing trends and areas of focus 25:30 The responsibility of marketers in trades 27:09 Wrap-up and ways to reach Amber's Marketing Group Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/34705450
info_outline
Strategies for Maintaining Business During Slow Seasons with Josh Roberts
01/21/2025
Strategies for Maintaining Business During Slow Seasons with Josh Roberts
In this episode of the "Kee to Growth" podcast, host sits down with Josh Roberts, the owner of an air conditioning and duct cleaning business in Vero Beach, Florida. Together, they delve into intelligent strategies to maintain business momentum during the slow season, emphasizing the importance of early planning. Josh shares the approach of focusing on initiatives like membership contests and advance appointments beginning in May to keep the business steady from November through March. The conversation highlights how converting maintenance visits into service opportunities keeps each interaction financially viable and ensures continuous engagement with clientele. Josh informs listeners about the power of the "Go High Level" platform to manage and convert leads, even months after initial contact. Drawing from both Jen’s personal experience and Josh’s practice, they emphasize the long-term power of branding and the significance of branded calls, leading to more effortless conversions and higher customer trust and loyalty. Josh recounts how his marketing strategy evolved from Facebook ads to Google Ads, gaining insights from experimentation while emphasizing the critical role of an efficient lead follow-up process. This strategy involved improving booking rates by dedicating personnel to handle incoming leads, and apparently, prioritizing calling over texting led to a significant jump in booking percentages. In detailing his marketing journey, Josh underscores the importance of data-driven strategies, utilizing tools like Searchlight, and tracking numbers for efficiency. He shares his insights and initial skepticism about radio marketing, describing the decision to cancel but then restart campaigns due to a noticeable drop in Google My Business (GMB) traffic. His interest in the distinct Wizard of Ads approaches speaks to the potential for enhancing said marketing strategies. Jen shares an intriguing take on Wizard of Ads, whose personalized campaigns can work magic for clients and foster memorable engagement. Another focal point of the episode is the dynamic approach to community engagement through home shows, monthly charity events, and strategic giveaways, which create substantial traction and support in the local community. Josh explains his evolving strategies, from shifting focus to social media channels due to a decline in Google performance to participating less in community events by prioritizing the most beneficial ones. Apart from these, the duo discusses the importance of hiring specialized marketing professionals, emphasizing how open communication with agencies across different channels optimizes marketing efforts. Time Stamps: 00:00 Consistency in Advertising Fuels Business Growth 04:37 Deciding the Right Time for Investment 07:18 Refining Event Participation Strategy 11:08 Strategizing for Slow Season Success 12:55 "Marketing Strategies: Immediate and Long-Term Focus" 15:47 Dedicated Team Boosts Lead Conversion Rates Significantly 19:11 Oracle's Influence on GMV: Unexpected Insights 22:10 Targeted Middle-Tier Ad Strategy on Social Media Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: or LinkedIn: Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: - Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
/episode/index/show/4d2d93c4-875e-4d08-9c7e-6df990c5f2e5/id/34779335