Navigating Trades Marketing with Ryan Redding's Customer-Centric Approach
Release Date: 01/07/2025
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info_outlineIn this episode of The Kee to Growth podcast, host Jen McKee welcomes Ryan Redding, founder of Levergy, a full-service digital agency serving trade businesses across the US and Canada. Ryan shares his insights on the complexities of marketing in the trades industry, emphasizing that there is no one-size-fits-all strategy. Instead, effective marketing requires a comprehensive approach involving branding, customer service, and creating a quality customer experience. Ryan stresses the importance of understanding customer needs and preferences, using a relatable piano lesson metaphor to illustrate that businesses should focus on meeting specific customer requirements rather than simply competing with each other.
Ryan provides valuable insights into improving Google's presence, highlighting four main options: AdWords, Google Local Services, Google Maps, and organic search results. He recommends starting with a Google Business Profile for enhanced visibility and encourages the collection of customer reviews. The episode also explores the significance of content strategy in digital marketing. Ryan discusses Google's Helpful Content Update, which prioritizes unique, user-focused content. He advises that businesses produce informative and engaging content that genuinely adds value to the customer's experience, noting the impact of content strategy across platforms like Instagram, TikTok, and Facebook.
Moreover, Ryan delves into integrating PR and social media to enhance marketing efforts, citing Ripley PR as a successful example. He underscores the importance of starting with a compelling 'why' to attract quality employees and align business goals. The episode showcases Eco Plumbers and its CEO as a case study in creating a large, motivating vision that draws high-caliber employees. Ryan passionately discusses the necessity of having a purpose beyond monetary gain, reminding entrepreneurs to look deeper into their motivations and aspirations rather than merely focusing on financial success.
Additionally, the discussion touches upon selective partnerships, exemplified by Levergy's approach to working with high-performing clients willing to invest in themselves. Ryan also addresses the role of personal branding and social media despite his personal reservations as an introvert. He acknowledges their strategic benefits in building trust and business alliances. The conversation wraps up with insights into consumer decision-making, highlighting successful marketing strategies and brand loyalty exemplified by companies like Apple and Buc-ee's. With engaging anecdotes and practical advice, this episode offers listeners valuable marketing strategies for growth in the trades industry.
Timestamps:
00:00 I accidentally entered trades while consulting businesses.
04:36 Marketing success relies on addressing customer emotions.
06:29 Start with the customer for effective branding.
11:16 Google prioritizes helpful, human-first content now.
12:30 Organic ranking impacts map pack and platforms.
16:18 Train AI with your unique business knowledge.
19:02 Chosen company due to persistent marketing presence.
25:09 Impact of personal branding for business owners.
26:06 Dislikes social media, sees necessity in it.
29:27 Engaging campaign boosting connections and business KPIs.
33:24 Interviews with successful tradespeople about business strategies.
Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! https://www.linkedin.com/in/jen-mckee-72114824/
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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/