Harnessing Social Media for Business Growth and Recruitment with Stephanie Postell
Release Date: 01/14/2025
Jen McKee Hosts Carrie Kelsch on Building a Multimillion Dollar Garage Door Empire
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Carrie Kelsch, founder of A Plus Garage Doors, to delve into Carrie's entrepreneurial journey. As a single mother and mortgage broker, Carrie transitioned into the garage door industry by founding her own company in 2005. From the challenges of starting from scratch to the exciting growth her business has experienced, Carrie shares candid details of her path to success. This conversation is an inspiration for entrepreneurs, highlighting the importance of adaptability and innovation in any business. Carrie...
info_outline
Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained
The Kee To Growth
In this exciting episode of the Kee to Growth podcast, host Jen McKee welcomes Rachel Pedersen, a renowned social media queen known for her brilliant marketing strategies. Jen dives into her personal journey with Rachel, describing how Rachel's content on TikTok became a pivotal inspiration and learning source. Rachel Pedersen, a Minnesota-based mom and wife, shares insights into her multi-million dollar business empire built majorly through organic social media, revealing the power of content creation in transforming businesses. Jen and Rachel explore the depth of Rachel's marketing ecosystem...
info_outline
Creative Marketing Strategies from Dennis the Apprentice at AHR Expo
The Kee To Growth
In this episode of the Kee to Growth podcast, Jen McKee hosts Dennis the Apprentice, who shares his journey from owning a plumbing and heating company in Seattle to becoming a prominent figure in the trades industry through innovative marketing strategies. Dennis, with his extensive experience, discusses how he transitioned from traditional marketing methods like the Yellow Pages to embracing the power of digital marketing, particularly social media. His early adoption of Google AdWords and creative approaches, such as using campaign-style signs, illustrate his knack for standing out in the...
info_outline
Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Kimberly Kean, also known as the Margin Creator. Kimberly shares her journey from owning family businesses, Jean Johnson Plumbing and Heating and a Zoom Drain franchise, to now focusing on coaching other business owners. With her extensive experience in scaling businesses to seven and eight figures, Kimberly offers valuable insights into navigating the challenges of business ownership and creating a balanced life. Kimberly dives deep into the concept of being a Margin Creator, explaining how business owners can create...
info_outline
Transforming HVAC Marketing: Josh Crouch on AI, Automation, and Growth
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Josh Crouch, CEO and founder of Relentless Digital, a digital marketing company specializing in the trades, including HVAC, plumbing, and electrical services. Josh shares his journey from working in the HVAC industry to starting his own digital marketing agency, emphasizing the importance of understanding SEO and utilizing digital tools to enhance business growth. He discusses how his deep dive into improving Google presence led him to develop strategies that significantly benefit his clients. The conversation shifts...
info_outline
Leveraging TikTok and YouTube: Michael Johnson's Guide to HVAC Success
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Michael James Johnson, the owner of AC Man in Fayetteville, North Carolina. Michael shares his journey from serving in the United States Air Force to becoming a successful HVAC business owner. He emphasizes the importance of community involvement and explains how leveraging social media has contributed significantly to his business growth. Michael recounts his early days in business, discussing how he utilized old-school marketing tactics before transitioning to social media. Michael dives deep into his social media...
info_outline
Crystal Williams on Building a Memorable Brand in Home Services
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values....
info_outline
The Power of Community and Networking in Business Expansion
The Kee To Growth
In this episode of the Kee to Growth Podcast, Jen McKee sits down with Derek Cormier, founder of Climate Experts, to explore the innovative strategies that have propelled his business to success. Derek shares his journey from being a police officer in South Florida to diving back into the trades, ultimately leading to the establishment of his own HVAC company. He highlights the importance of grassroots marketing strategies, community involvement, and building strong referral networks in the early stages of Climate Experts. Derek's focus on customer care and incentivizing referrals played a...
info_outline
Exploring Niche Podcasting and Automation with Tersh Blissett
The Kee To Growth
In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Tersh shares his experiences in building successful companies like TriStar Mechanical and Service Emperor in Savannah. He discusses how he juggles multiple roles, including his involvement in Skilled...
info_outline
How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challenges of starting a business without a plan and how her experience in heating and air prepared her for the entrepreneurial world. Katy provides valuable takeaways for other entrepreneurs, emphasizing...
info_outlineIn this episode of the Kee to Growth podcast, host Jen McKee sits down with Stephanie Postell, the co-owner and COO of Anchor Heating and Air in Charleston, South Carolina. Stephanie shares her journey in the HVAC industry, highlighting the crucial role that social media, particularly TikTok, has played in building a strong company presence and culture. From recruiting talent like technician Brandon, who was impressed by the company's TikTok presence, to establishing a unique brand identity, Stephanie outlines how leveraging platforms beyond direct sales can benefit business visibility and recruitment.
Stephanie delves into her experience with hiring and recruiting, emphasizing the importance of finding the right cultural fit within the company. She shares the story of hiring Brandon, whose resume was circulated in Facebook groups. His familiarity with Anchor Heating and Air through TikTok presented an excellent fit for their culture. Stephanie highlights the impact of social media on recruitment efforts, demonstrating its value beyond typical sales funnels.
The discussion also covers key business strategies for entrepreneurs, focusing on maximizing free resources to enhance community engagement and branding. Stephanie advises new entrepreneurs to be proactive and diligent in their efforts, especially when growing a company from the ground up. By being actively present in the community and participating in events authentically, businesses can build lasting relationships that benefit brand recognition and customer engagement. Stephanie discusses the importance of understanding and conveying a business's story, linking it to core values such as the "Pearl Promise" and "Captain's Club."
The conversation touches upon marketing strategies and challenges, specifically the importance of traditional and guerrilla marketing post-pandemic. Stephanie emphasizes being present and active in the community, participating in local events, and supporting educational institutions to gain visibility and trust. She notes the significance of branding and the contribution of their branding consultant, Dan Antonelli, in helping to create a credible and trustworthy brand image from the start. Stephanie shares her approach to active engagement rather than simple financial sponsorships, showing genuine community involvement that translates into business opportunities.
Time Stamps:
00:00 Passionate about being Anchor's marketing manager.
04:32 Excited for your success; share initial strategies?
06:41 Industry friends, vision, faith inspired company name.
10:19 Customer experience is key to effective marketing.
15:19 Guerrilla marketing builds relationships, leverages social media.
19:20 "Own your elementary school for community involvement."
20:01 Supporting local schools through donations and sponsorships.
24:26 Prefers strategic growth over risky investments.
28:42 Local radio preferred; values local events involvement.
29:59 Community connection drives Anchor's supportive growth strategy.
32:50 Discussing ROI and measuring community/social media impact.
38:35 Optimize free resources; develop a cohesive story.
39:17 Advocate for startups, emphasize community leverage.
42:38 Grateful, excited, and endorsing Jen's opportunities.
Meet Your Host: Jen McKee
Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/
Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player.
The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com
This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/