The Role of Mentorship in Marketing Success: Insights from Quality's Leaders

In this engaging episode of the Kee to Growth podcast, host Jen McKee is joined by guests Cassie Pound and Kailee McCrary from Quality Heating, Cooling, Plumbing and Electric in Tulsa, Oklahoma. The conversation kicks off with introductions and sets the stage for an insightful discussion about how to grow a trades business beyond the conventional approaches. Cassie expands on her journey from managing marketing herself to recognizing the need for Kailee's expertise in driving their marketing efforts. They top it off with the importance of finding the right talent to address marketing bottlenecks for business growth.

Delving deeper into their dynamics, Cassie and Kailee share the innovative strategies that have catapulted their company into success. From starting a billboard campaign that celebrated local milestones by putting people's faces on billboards to embracing a disruptive radio campaign that featured their beloved shop dogs, the duo walks us through their ideas for creating a cohesive brand across various marketing platforms. These marketing initiatives serve as excellent examples of out-of-the-box thinking that resonate with their community and elevate their company’s visibility.

As the conversation unfolds, Kailee discusses the key aspects of her role as a Director of Marketing and reflects on her favorite project: fostering vibrant social media engagement with their team and community. Her dedication is clearly visible in the polished execution of the brand’s vision. Cassie emphasizes the significance of mentorship and timing in scaling their marketing operations, crediting her collaboration with Kailee as a cornerstone of their company's brand success. They both highlight the crucial elements of trust and culture in promoting an environment that encourages creativity and forward-thinking.

The episode wraps up with a glimpse into their podcast initiative aimed at connecting and supporting local business owners in Tulsa. Cassie and Kailee's enthusiasm and commitment to community engagement extend to their podcast, offering valuable insights and collaboration opportunities for other small business owners. Jen acknowledges the impactful journey of both guests and invites listeners to explore more resources through various social media connections and podcasts.

Timestamps: 

[00:00:00] Introduction by Jen McKee 

[00:00:49] Guest introductions and marketing roles

 [00:02:08] Recognizing bottlenecks and hiring Kailee 

[00:03:11] Community engagement and marketing consistency

 [00:05:57] Balancing work with community events 

[00:08:54] Innovative billboard campaign success 

[00:12:46] Unique radio campaign featuring shop dogs 

[00:18:28] Favorite projects and achievements in marketing

 [00:23:03] Creating the Tulsa Talks Business podcast 

[00:24:47] Implementing out-of-the-box marketing strategies

 [00:27:07] Exploring additional marketing insights

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/