Growth Strategies That Work: How AirWorks Masters Data, Community & Branding
Release Date: 03/18/2025
Jen McKee Hosts Carrie Kelsch on Building a Multimillion Dollar Garage Door Empire
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Carrie Kelsch, founder of A Plus Garage Doors, to delve into Carrie's entrepreneurial journey. As a single mother and mortgage broker, Carrie transitioned into the garage door industry by founding her own company in 2005. From the challenges of starting from scratch to the exciting growth her business has experienced, Carrie shares candid details of her path to success. This conversation is an inspiration for entrepreneurs, highlighting the importance of adaptability and innovation in any business. Carrie...
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Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained
The Kee To Growth
In this exciting episode of the Kee to Growth podcast, host Jen McKee welcomes Rachel Pedersen, a renowned social media queen known for her brilliant marketing strategies. Jen dives into her personal journey with Rachel, describing how Rachel's content on TikTok became a pivotal inspiration and learning source. Rachel Pedersen, a Minnesota-based mom and wife, shares insights into her multi-million dollar business empire built majorly through organic social media, revealing the power of content creation in transforming businesses. Jen and Rachel explore the depth of Rachel's marketing ecosystem...
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Creative Marketing Strategies from Dennis the Apprentice at AHR Expo
The Kee To Growth
In this episode of the Kee to Growth podcast, Jen McKee hosts Dennis the Apprentice, who shares his journey from owning a plumbing and heating company in Seattle to becoming a prominent figure in the trades industry through innovative marketing strategies. Dennis, with his extensive experience, discusses how he transitioned from traditional marketing methods like the Yellow Pages to embracing the power of digital marketing, particularly social media. His early adoption of Google AdWords and creative approaches, such as using campaign-style signs, illustrate his knack for standing out in the...
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Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Kimberly Kean, also known as the Margin Creator. Kimberly shares her journey from owning family businesses, Jean Johnson Plumbing and Heating and a Zoom Drain franchise, to now focusing on coaching other business owners. With her extensive experience in scaling businesses to seven and eight figures, Kimberly offers valuable insights into navigating the challenges of business ownership and creating a balanced life. Kimberly dives deep into the concept of being a Margin Creator, explaining how business owners can create...
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Transforming HVAC Marketing: Josh Crouch on AI, Automation, and Growth
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Josh Crouch, CEO and founder of Relentless Digital, a digital marketing company specializing in the trades, including HVAC, plumbing, and electrical services. Josh shares his journey from working in the HVAC industry to starting his own digital marketing agency, emphasizing the importance of understanding SEO and utilizing digital tools to enhance business growth. He discusses how his deep dive into improving Google presence led him to develop strategies that significantly benefit his clients. The conversation shifts...
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Leveraging TikTok and YouTube: Michael Johnson's Guide to HVAC Success
The Kee To Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Michael James Johnson, the owner of AC Man in Fayetteville, North Carolina. Michael shares his journey from serving in the United States Air Force to becoming a successful HVAC business owner. He emphasizes the importance of community involvement and explains how leveraging social media has contributed significantly to his business growth. Michael recounts his early days in business, discussing how he utilized old-school marketing tactics before transitioning to social media. Michael dives deep into his social media...
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Crystal Williams on Building a Memorable Brand in Home Services
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values....
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The Power of Community and Networking in Business Expansion
The Kee To Growth
In this episode of the Kee to Growth Podcast, Jen McKee sits down with Derek Cormier, founder of Climate Experts, to explore the innovative strategies that have propelled his business to success. Derek shares his journey from being a police officer in South Florida to diving back into the trades, ultimately leading to the establishment of his own HVAC company. He highlights the importance of grassroots marketing strategies, community involvement, and building strong referral networks in the early stages of Climate Experts. Derek's focus on customer care and incentivizing referrals played a...
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Exploring Niche Podcasting and Automation with Tersh Blissett
The Kee To Growth
In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Tersh shares his experiences in building successful companies like TriStar Mechanical and Service Emperor in Savannah. He discusses how he juggles multiple roles, including his involvement in Skilled...
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How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months
The Kee To Growth
In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challenges of starting a business without a plan and how her experience in heating and air prepared her for the entrepreneurial world. Katy provides valuable takeaways for other entrepreneurs, emphasizing...
info_outlineIn this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Stephanie Allen and Bridget from AirWorks Solutions. Together, they dive into the world of home services marketing, unveiling the strategies that have propelled AirWorks to success over the past fifteen years. Stephanie, the CEO of AirWorks Solutions, shares the company's journey from its humble beginnings to becoming a recognized family-run, mom-approved business in Southern California. With an emphasis on collaboration and transparency, Stephanie reveals her goal of leveling the playing field for legacy brands, offering insights and secrets to competing effectively in the market.
Bridget discusses her pivotal role in driving the marketing efforts at AirWorks, highlighting the importance of community engagement and customer-centric initiatives. The conversation explores the innovative approaches that AirWorks has adopted, such as branding centered around family values and the unique touch of delivering cookies with each service call. These initiatives not only differentiate AirWorks from competitors but also create memorable experiences for customers.
The discussion further delves into AirWorks’ community-centric strategies, including sponsorships, local events, and the impactful AirWorks Cares initiative. Stephanie and Bridget emphasize the significance of being an active presence in the community, fostering genuine connections with customers, and leveraging these efforts to enhance brand visibility and trust. The AirWorks Cares initiative, which gained notable recognition, is discussed as an exemplary model of giving back and creating a positive impact.
Additionally, the episode provides valuable insights into the effective use of ServiceTitan’s Marketing Pro, detailing how data-driven decisions have significantly contributed to AirWorks’ success. Bridget offers practical tips for leveraging the full potential of the platform, reinforcing the importance of aligning marketing strategies with well-organized data inputs. This episode is a treasure trove of actionable tips and inspiring stories for marketers and business owners aiming to achieve sustainable growth. Timestamps:
04:02 AirWorks Solutions: A Humble Beginning
06:52 Rebranding Success through Consistency
10:53 Cookie Delivery Project Pause
13:44 Community Engagement Through Events
17:17 Partnering for Comfort in Foster Home
21:51 Beyond Email: Marketing Pro Features
24:59 Explaining "Why" for Team Engagement
28:04 Gamifying Employee Content Sharing
29:55 Camera-Shy Team Finds TikTok Solution
33:51 Connect with Stephanie Allen Online
🔗 Learn More About AirWorks Solutions
Discover more about AirWorks Solutions and their journey in the HVAC and plumbing industry: https://airworkssolutions.com/about/
Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand!
Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/
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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com
This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/