#76 - Why Coaches Can Charge More Than Therapists

Ever wondered how a coach with zero credentials is charging triple what you make—and people are lining up to pay them?! It's enough to make any seasoned, licensed, ethics-loving therapist want to throw their DSM across the room.

In this juicy episode of Love, Happiness & Success for Therapists, I’m pulling back the curtain on why life coaching income so often leaves therapist rates in the dust. 

Coaches are NOT more skilled or more capable of change work. They’re just playing an entirely different game. A game that rewards confidence, clarity, marketing savvy, and outcomes over credentials and clinical nuance.

And guess what? You can learn to play that game too—without compromising your values, your license, or your integrity.

I’m sharing:

• The major reasons coaches earn more than therapists (and how to shift that narrative)

• How to talk about your services in a way that commands higher rates (ethically)

• Why the coaching model unlocks new freedom, flexibility, and actual income potential

• And most importantly, how you can start using this knowledge to your advantage—today.

If you’re a therapist who’s tired of being undervalued, underpaid, and boxed in by the medical model, I made this episode for you.

Timestamps:

00:00 – Why Coaches Are In Your Lane (and Earning More)
04:01 – Coaching vs. Therapy: What's Really Different?
04:45 – Coaches Are Killing It (Here's Why)
08:43 – You Did the Work—So Why Are You Paid Less?
17:16 – Coaches Sell Outcomes. Therapists Sell... What, Exactly?
26:14 – The Marketing Mindset Shift Therapists Need
28:58 – Free CEU Resources to Get You Started
31:50 – The Invisible Impact of Therapist Identity
36:29 – What’s Ethical in Marketing? Let’s Talk.
41:39 – Getting Credentialed Changes Everything
52:03 – How Therapists Can Command Higher Rates Too

If you’re serious about growing your income, expanding your impact, and doing it all without compromising your clinical integrity, now is the time to get your coaching credential.

My BCC-accredited Coaching Certification for Therapists is designed exclusively for licensed professionals. You’ll learn evidence-based coaching models, how to ethically differentiate coaching from therapy, how to create offers that reflect your true value, and so much more.

And here’s the exciting part: our next cohort starts soon (like, really soon). Don’t miss your chance to join this transformational experience. 

👉 Head to my Coaching Certification For Therapists enrollment page to save your spot.

Your future self will thank you for it when you’re doing the work that lights you up while attracting your dream clients, earning more, and achieving it all on your own terms.

And if we’re not already connected, let’s fix that! Come say hi to me on LinkedIn and join a growing community of big-hearted clinicians who are reimagining what’s possible in this profession. I’d love to hear your story and support you in whatever way I can.

Xoxo
Dr. Lisa Marie Bobby

PS: If this episode sparked something in you, please share it with your colleagues, grad school friends, and therapist groups. Let’s help each other rise. 💪