The Business Builder Way
In this episode of the Business Builder Way, I sat down with Jeff Bowers, owner of Bowers Home Improvement and Liberty Hill Investment Properties in Mahanoy City, Pennsylvania. Jeff didn’t start out looking to build a business empire. He started out cleaning up job sites for his dad. But over time, Jeff grew into the work. And when his life nearly fell apart from addiction, he made a decision that changed everything: he got sober. This conversation is raw and real. Jeff shares what it was like growing up in the coal region, raised by a single dad who got clean himself in 1990 and started a...
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In this episode of the Business Builder Way, I sat down with Ed O’Sullivan, a business broker and former fireplace shop owner from Bucks County, Pennsylvania. Ed and his wife didn’t set out to become brokers. They started by buying a business themselves. It wasn’t glamorous. But it had good bones. Over the past ten years, they have polished it. Added systems. Built a team. Expanded the product line. And then, when it was thriving, they sold it. Now, Ed helps other business owners do the same. He shared what makes a business truly sellable. And what gets in the way. We talked about...
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Paul Cantarella is a fourth-generation mason who’s built more than buildings—he’s built a resilient business and a loyal team. In this candid conversation, Paul shares leadership lessons forged through growth, setbacks, and personal loss. From splitting off the family business in 2003, to navigating a safety crisis, to leading with heart after tragedy—this episode is full of insight for business owners who want to build something that lasts. Timestamps: 0:00 – People first: “You’re nothing without your people” 1:34 – Starting fresh: Lessons from splitting off a family...
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In this episode of the Business Builder Way, I talk with Mark Burns, Executive Director of the Coconut Grove Business Improvement District in Miami. Mark shares how small businesses can thrive by showing up for their community—whether that’s joining the chamber of commerce, giving a little back through local events, or simply building stronger relationships with neighbors. We also talk about the power of business improvement districts, why community partnerships matter, and how giving first creates momentum you can’t buy. If you’ve ever wondered whether local involvement is worth it...
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In this episode of Business Builder Way, I sit down with Ryan Englin—a teacher, entrepreneur, and former marketing guy turned hiring expert—who helps small businesses stop hiring the wrong people and start building teams that stay. Ryan shares how growing up with a father who could do everything—but was always on call—inspired him to build a business that gave him time, not just income. We dive deep into the real reasons most contractors and service businesses struggle with hiring. Spoiler: it’s not a lead problem. It’s a people problem—a retention problem. If you’ve ever...
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What happens when a business builder steps back and lets others lead? In this episode, I talk with Natalie Hodak, President at Legacy Planning, about how letting go of trying to do it all—and focusing on her own best contribution—helped her and her team grow. Natalie shares her journey from trading to financial planning, and finally to her role as a leader and integrator who makes sure the wheels keep turning. We talk about how she found her "highest and best use," what it takes to build trust, and how she keeps learning and growing alongside her team. If you’ve ever felt like...
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Natalie Alfaro didn’t plan to open a business. She was driving to work one day in Schuylkill Haven, passing a little storefront that quietly called to her. For weeks she looked, hesitated, told herself she wasn’t ready. But one day, she pulled over. A few months later, she opened Peaceful Healing Massage and Bodywork. In this conversation, Natalie shares the full arc—how she got started, the deep connection she builds with clients, what COVID taught her, and the kind of teammate she’s still hoping to find. We talk about divine timing, learning to listen, and what it really means to...
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In this episode of The Business Builder Way, Wayne Herring sits down with Chelsea Cornelius, co-founder of Skinterest Skincare Salon, for an honest conversation about entrepreneurship, leadership, and staying grounded through seasons of growth and challenge. Chelsea shares her journey of building a successful service-based business, navigating the emotional weight of burnout, and learning how to rebuild both her brand and her mindset with intention. From rethinking leadership to honoring her values in the midst of change, Chelsea opens up about the realities of running a business that aligns...
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What happens when you teach kids the real-world lessons of entrepreneurship? Charlotte and Anna, two young business owners, sat down with me at the farm to share their experiences running a lemonade stand, pet-sitting services, and yard sales—all part of a homeschool project guided by their mom, Joy. In this episode of The Business Builder Way, we explore: ✅ How Charlotte & Anna measure profit, loss, and time investment ✅ The key business adjustments they made to increase success ✅ The role of mindset and resilience in entrepreneurship—no matter your age ✅ How Joy coached them...
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Welcome to Business Builder Way, where we explore the pathways to business success with industry experts and leaders. In today's episode, your host Wayne Herring is joined by Scott Broetzmann, founder of Customer Care Management and Consulting (CCMC). Scott shares his journey in enhancing customer experiences and the profound impact of his work through studies such as the "customer rage survey." We dive into the significance of making businesses more accessible, the art of customer problem resolution, and the critical role of authentic employee training. We'll also explore how Scott's research...
info_outlineNatalie Alfaro didn’t plan to open a business.
She was driving to work one day in Schuylkill Haven, passing a little storefront that quietly called to her. For weeks she looked, hesitated, told herself she wasn’t ready. But one day, she pulled over.
A few months later, she opened Peaceful Healing Massage and Bodywork.
In this conversation, Natalie shares the full arc—how she got started, the deep connection she builds with clients, what COVID taught her, and the kind of teammate she’s still hoping to find. We talk about divine timing, learning to listen, and what it really means to build a business you’d want to walk into yourself.
This episode is for anyone who’s ever stood at the edge of something new and wondered, “Could I really do this?”
Natalie is proof that yes, you can. And that creating something beautiful doesn’t have to start with a master plan. It starts with presence. With paying attention. With walking through the door.
I’m grateful.
Learn more about Natalie’s business here: https://www.facebook.com/profile.php?id=100093436982820
Join us at Business Builder Camp: https://businessbuildercamp.com/
Timestamps:
00:00 Natalie’s first Zoom call and the power of trying new things
05:00 How Peaceful Healing began
10:00 Creating an experience clients want to return to
20:00 Building a business through divine timing
35:00 What it means to grow without rushing