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The Hidden Fuel Behind Explosive Practice Growth - The Purpose Focused Advisor with Rob Brown

The Retirement Fiduciary Podcast

Release Date: 07/17/2025

The Hidden Fuel Behind Explosive Practice Growth -  The Purpose Focused Advisor with Rob Brown show art The Hidden Fuel Behind Explosive Practice Growth - The Purpose Focused Advisor with Rob Brown

The Retirement Fiduciary Podcast

In this special episode, we flip the mic - Adam Koós joins The Purpose Focused Advisor podcast with Rob Brown to unpack the strategies, mindset shifts, and systems that led to massive growth at Libertas Wealth. Adam shares how he doubled his firm’s AUM and revenue in just two years, not by chasing gimmicks, but by committing to systems, vision-driven leadership, and client-first experiences. He dives deep into why he calls Libertas a “marketing firm that happens to do financial planning,” and how that shift unlocked new levels of trust, growth, and fulfillment. You’ll hear...

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In this episode of The Retirement Fiduciary, Adam Koos concludes his NERD-vember series with Part 2 of "Major Factors to Consider When Investing," shifting focus to two additional critical factors in investing: momentum and volume. Building on the foundation set in Part 1, Adam explains how these indicators can help you better understand market behavior and make more informed investment decisions. By exploring the role of momentum, he shows how the speed of price changes can signal future trends, while his discussion on volume highlights its importance in confirming those trends.   ...

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In this episode Adam is diving into the first part of his NERD-vember series, doing a deeper dive into 2 of the major factors to consider when investing... price and trend.  Adam will be looking at these 2 indicators and how to use them to determine if it's a good TIME to buy, or when it's a good time to buy or sell your current investments.  Examing the highs and lows of recent market history, Adam shares more on how trends and moving averages work and how to take this into account when making your financial decisions.    Libertas Wealth:    Subscribe on...

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In this episode of "The Retirement Fiduciary," Adam sits down with Dan Baron, an expert in estate planning, elder care law, probate, and business succession, to simplify the often daunting process of estate planning. Together, they explore important topics like whether or not you should avoid probate and how the probate process can impact your assets. Dan introduces the concept of asset shrinkage, explaining how poor planning can lead to significant loss of wealth over time, especially in the face of rising nursing home costs, which he discusses in detail with average figures from across the...

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More Episodes

In this special episode, we flip the mic - Adam Koós joins The Purpose Focused Advisor podcast with Rob Brown to unpack the strategies, mindset shifts, and systems that led to massive growth at Libertas Wealth.

Adam shares how he doubled his firm’s AUM and revenue in just two years, not by chasing gimmicks, but by committing to systems, vision-driven leadership, and client-first experiences. He dives deep into why he calls Libertas a “marketing firm that happens to do financial planning,” and how that shift unlocked new levels of trust, growth, and fulfillment.

You’ll hear insights on automation, onboarding, daily action over distant goals, and the power of delegation. Adam also opens up about the importance of saving clients from bad advice, choosing integrity over shortcuts, and building a firm that’s both scalable and deeply human.

If you’re a financial professional looking to grow with intention, this is your blueprint.

 

 


Episode Timestamps:

00:00 – The marketing mindset shift that changed everything
01:00 – Why Adam doubled his business and what drove it
03:00 – The COVID pivot: client retention through systems
05:00 – Building a scalable practice: no silver bullets, just structure
07:00 – Finding the right “fuel” to scale as a solo advisor
09:00 – Adam’s upbringing and the drive behind his success
11:00 – "We’re a marketing firm that does planning" — what that really means
14:00 – Ethics, trust, and doing what’s right in financial services
16:00 – Why marketing is a responsibility, not a luxury
18:00 – The real engine behind growth: onboarding and segmentation
20:00 – Scaling with systems, minimums, and fee structures
22:00 – Delegation, automation, and protecting your time
24:00 – Stop chasing the horizon: focus on the daily activities
27:00 – Protecting clients from bad advice and bad actors
31:00 – The power of mentorship and shamelessly asking for help
33:00 – Finding your own fuel and building a firm around happiness and intention

 

 

Key Takeaways:

  • Growth requires structure. Success doesn’t come from one big idea — it’s the result of repeatable systems, intentional strategy, and consistent execution.
  • Marketing is service. If you’re doing great work and not reaching the people who need you, you’re falling short. Marketing is how you earn the right to help more people.
  • Your onboarding process matters. A strong onboarding experience is foundational to building trust and increasing conversion — don’t overlook it.
  • Delegate to scale. You can’t grow alone. Automation and systems protect your time so you can focus on what matters most.
  • Vision > Vanity Metrics. Focus less on arbitrary goals and more on the daily activities that drive long-term success.

 

 

Connect with Adam Koós or Learn More About Libertas

Facebook: https://facebook.com/libertaswealth

Instagram: https://www.instagram.com/libertas.wealth

Threads: https://www.threads.com/@libertas.wealth

LinkedIn: https://www.linkedin.com/company/libertas-wealth

Twitter: https://x.com/LibertasWM

Tiktok: https://www.tiktok.com/@libertaswealthmanagement

Youtube: https://www.youtube.com/@libertaswealth

Podcast Youtube Playlist Link: https://www.youtube.com/playlist?list=PLhkYzW1XyJA0Ef_Hf7nUCMGLSlmfHt43v

Spotify: https://open.spotify.com/show/29Jrqu0MV1VrpRGqgm6seV?si=d98161c1ec484a85

Apple: https://podcasts.apple.com/us/podcast/the-retirement-fiduciary-podcast/id1029927148

Email: [email protected]

Website: www.libertaswealth.com



Connect with Rob Brown & The Purpose-Focused Advisor

Podcast: The Purpose-Focused Advisor on Apple
Website:
truestfancoaching.com
Mastermind Info:
truestfan.com/pfamastermind
YouTube Channel:
@truestfancoaching
LinkedIn:
linkedin.com/in/truestfan