How to Get $35 Million From Organic YouTube Content w/ David Massey
Release Date: 07/05/2024
The Email Formula That Got 9 Listing in 6 Months
Ambitious Agents
Email remains one of the most powerful ways to leverage our database and turn contacts into listings. The problem is: real estate agents often make the mistake of bombarding their list with emails that aren’t valuable enough to open. In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam. My team found an email formula that doesn't just get a ton of opens, it brought in 9 listings in 6 months. What are the 4 emails we should be sending to our list consistently? Why are they so effective? In this episode, I was a guest on the Stay...
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YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson
Ambitious Agents
In a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don’t know you, you’re lumped in with the other agents and that makes converting a lead a lot harder. What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client? That’s the power of leveraging YouTube ads. Through a very simple strategy, you can become a local celebrity and convert sellers before you walk through their door. Why are YouTube Ads more effective than...
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One Swipe Away From a Closing: The Tinder Strategy For Selling Luxury Homes w/ Jeff Biebuyck
Ambitious Agents
Nothing intimidates a real estate agent more than the notion of selling a luxury listing. Even the most seasoned professionals shudder at the thought of a home with a high price tag. Luxury listings may spend more days on market and have a higher marketing demand, but they aren’t as difficult to sell as we think. Because here’s the thing: if you can sell a $500,000 home, you can certainly sell a $5 million home - especially if you use the following approach. Treat the listing like it’s an online dating profile. Focus on capturing the interest of a buyer swiping through photos...
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Why Your Google Reviews Keep Disappearing (And How to Fix It)
Ambitious Agents
Ever since covid, everyone has embraced online review-based shopping and that includes the average home seller. Before people choose to work with you, they’re going to search for you on Google, and the more reviews you have, the higher the likelihood that they’ll hire you. Maintaining those Google reviews isn’t always smooth sailing. Google’s review filter is getting stricter, and that sometimes means your reviews vanish. How do you make your reviews less prone to deletion? How do you get your reviews reinstated? In this episode, I talk about how to deal with your reviews...
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7 Dirt Cheap Gifts That Could Land You Million Dollar Listings
Ambitious Agents
Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it’s really easy for your letter to end up at the bottom of a trash pile. That is unless you do something to make sure your mail stands out in a sea of sales letters. My secret? The lumpy mail strategy or sending mail with small gifts you can get at the Dollar Store. It’s hard to believe that a cheap trinket can get you a listing, but we’ve been able to get $5 million dollar listings with this...
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Mastering Real Estate Tech: 5 Essential Tools For The Modern Agent
Ambitious Agents
As a new agent in the middle of a buyer’s market, I quickly noticed that my seller clients were frustrated. Why weren’t their homes selling? Was it price or something else? Was I doing enough to find them a buyer? This led me down a rabbit hole, and I discovered all the ways I could be using tech to market listings or even get new ones. Tech in real estate isn’t just a buzzword or a list of shiny objects. If you’re leveraging the right platforms, your listings will sell faster, your business will run more efficiently, and you’ll impress your...
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How We Turn Client Parties Into the Ultimate Loyalty Building Events
Ambitious Agents
Incentivize video testimonials. This boosts your online presence and also creates a line of happy clients ready to sing your praises on camera. -Dustin Fox If you’re looking for the most bang-for-your-buck with lead generation strategy, look no further than client appreciation events. Not only do they bring in a ton of business - they also create excitement, reinforce the community bond, and give us tons of marketing content we can leverage to create more business. From our pumpkin patch festival to our springtime wine extravaganza, we go all out for our client...
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The Art of Persuasion in Real Estate: Lessons from Influence w/ Devon Fox
Ambitious Agents
You have to try and find some commonality with any leads that come through because otherwise you’re just another voice on the phone. -Devon Fox If your real estate business is based on leads, you’re on a mission to get people who don’t know you want to work with you. Until you prove otherwise, you’re just another voice on the phone. Influence is the one thing that will separate us from the rest of the pack. Having visibility in the market is just the first step. If we have authority, likability, social proof and other facets of influence, people are more likely to...
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13 Principles of Real Estate Marketing: Break These Rules and Suffer the Consequences
Ambitious Agents
Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can...
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201 and Counting: How to Rack Up Hundreds of Real Estate Transactions w/ Justin Ippoliti
Ambitious Agents
One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we’re not working the pipeline, everything will seem fine in the present, but turn bleak months later. That’s why it’s so easy to get complacent and take our foot off the gas. Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday like day zero in business. Instead of getting complacent, they are obsessed with maintaining the same level of effort every single day. Because of the glamor real estate is associated...
info_outlineIf you want the ultimate moat around your business, there’s nothing better than a strategy that attracts clients who are already sold on working with you. YouTube is one of the best ways to achieve this.
Instead of competing with other agents, you’ll have people clamoring to work with you because they already know, like and trust you. On top of that, you won’t have to explain your value the way an unknown agent would. You get to stockpile relationships that will pay off in the future. And in a post NAR-settlement world, you are in the best position to get paid by buyers.
How do you get started with YouTube? How do you turn YouTube into a solid source of leads and closings? In this episode, host of Living in Northern Virginia, David Massey shares how he gets up to 80% of business from his channel.
Don’t worry about the competition. Your job isn’t to get every buyer, it’s to get the people who resonate with you. -David Massey
Three Things You’ll Learn In This Episode
-Stop chasing business, start attracting it
Before YouTube, David was competing with other agents for business, now clients are clamoring to work with him. What’s a typical call with a lead like now?
-Duplicate and customize
One of the biggest challenges when you start a YouTube channel is knowing what to talk about. How did David come up with his ideas, and why is it something we can all do?
-The power of local expertise
Setting expectations and explaining our value is critical in this post settlement era of real estate. Are YouTube-focused agents at an advantage?
Guest Bio
David Massey is a licensed Realtor in Virginia with Real Broker LLC. He is the host of Living in Northern Virginia, a YouTube channel all about what it's like to live, work, play, and thrive in Northern Virginia. David does weekly videos about top neighborhoods, pros and cons, cost of living, drone tours, relocation tips and so much more. He works with clients from all over the world that are relocating. Go to to https://www.youtube.com/@LivinginNorthernVirginia/ for more information.
Host Bio
Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.