The Ultimate Guide to Making Real Estate YouTube Ads: A Step-By-Step Tutorial
Release Date: 07/18/2024
The Email Formula That Got 9 Listing in 6 Months
Ambitious Agents
Email remains one of the most powerful ways to leverage our database and turn contacts into listings. The problem is: real estate agents often make the mistake of bombarding their list with emails that aren’t valuable enough to open. In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam. My team found an email formula that doesn't just get a ton of opens, it brought in 9 listings in 6 months. What are the 4 emails we should be sending to our list consistently? Why are they so effective? In this episode, I was a guest on the Stay...
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YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson
Ambitious Agents
In a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don’t know you, you’re lumped in with the other agents and that makes converting a lead a lot harder. What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client? That’s the power of leveraging YouTube ads. Through a very simple strategy, you can become a local celebrity and convert sellers before you walk through their door. Why are YouTube Ads more effective than...
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One Swipe Away From a Closing: The Tinder Strategy For Selling Luxury Homes w/ Jeff Biebuyck
Ambitious Agents
Nothing intimidates a real estate agent more than the notion of selling a luxury listing. Even the most seasoned professionals shudder at the thought of a home with a high price tag. Luxury listings may spend more days on market and have a higher marketing demand, but they aren’t as difficult to sell as we think. Because here’s the thing: if you can sell a $500,000 home, you can certainly sell a $5 million home - especially if you use the following approach. Treat the listing like it’s an online dating profile. Focus on capturing the interest of a buyer swiping through photos...
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Why Your Google Reviews Keep Disappearing (And How to Fix It)
Ambitious Agents
Ever since covid, everyone has embraced online review-based shopping and that includes the average home seller. Before people choose to work with you, they’re going to search for you on Google, and the more reviews you have, the higher the likelihood that they’ll hire you. Maintaining those Google reviews isn’t always smooth sailing. Google’s review filter is getting stricter, and that sometimes means your reviews vanish. How do you make your reviews less prone to deletion? How do you get your reviews reinstated? In this episode, I talk about how to deal with your reviews...
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7 Dirt Cheap Gifts That Could Land You Million Dollar Listings
Ambitious Agents
Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it’s really easy for your letter to end up at the bottom of a trash pile. That is unless you do something to make sure your mail stands out in a sea of sales letters. My secret? The lumpy mail strategy or sending mail with small gifts you can get at the Dollar Store. It’s hard to believe that a cheap trinket can get you a listing, but we’ve been able to get $5 million dollar listings with this...
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Mastering Real Estate Tech: 5 Essential Tools For The Modern Agent
Ambitious Agents
As a new agent in the middle of a buyer’s market, I quickly noticed that my seller clients were frustrated. Why weren’t their homes selling? Was it price or something else? Was I doing enough to find them a buyer? This led me down a rabbit hole, and I discovered all the ways I could be using tech to market listings or even get new ones. Tech in real estate isn’t just a buzzword or a list of shiny objects. If you’re leveraging the right platforms, your listings will sell faster, your business will run more efficiently, and you’ll impress your...
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How We Turn Client Parties Into the Ultimate Loyalty Building Events
Ambitious Agents
Incentivize video testimonials. This boosts your online presence and also creates a line of happy clients ready to sing your praises on camera. -Dustin Fox If you’re looking for the most bang-for-your-buck with lead generation strategy, look no further than client appreciation events. Not only do they bring in a ton of business - they also create excitement, reinforce the community bond, and give us tons of marketing content we can leverage to create more business. From our pumpkin patch festival to our springtime wine extravaganza, we go all out for our client...
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The Art of Persuasion in Real Estate: Lessons from Influence w/ Devon Fox
Ambitious Agents
You have to try and find some commonality with any leads that come through because otherwise you’re just another voice on the phone. -Devon Fox If your real estate business is based on leads, you’re on a mission to get people who don’t know you want to work with you. Until you prove otherwise, you’re just another voice on the phone. Influence is the one thing that will separate us from the rest of the pack. Having visibility in the market is just the first step. If we have authority, likability, social proof and other facets of influence, people are more likely to...
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13 Principles of Real Estate Marketing: Break These Rules and Suffer the Consequences
Ambitious Agents
Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can...
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201 and Counting: How to Rack Up Hundreds of Real Estate Transactions w/ Justin Ippoliti
Ambitious Agents
One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we’re not working the pipeline, everything will seem fine in the present, but turn bleak months later. That’s why it’s so easy to get complacent and take our foot off the gas. Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday like day zero in business. Instead of getting complacent, they are obsessed with maintaining the same level of effort every single day. Because of the glamor real estate is associated...
info_outlineYouTube is what television was decades ago, there’s a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less.
You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive action. You can even become a bit of a local celebrity!
The power of TV commercials is something HVAC companies, electricians and plumbers have tapped into. Why can’t a real estate agent do the same?
How do you create your own YouTube ad magic? How do you use ads to guide people through the buying journey?
In this episode, I share the exact process I use to advertise on YouTube, and how to get 100,000 eyeballs on every home you sell.
Whether your potential clients are unwinding on their couch or killing time in a waiting room, your content will be there, stealing the show. -Dustin Fox
Three Things You’ll Learn In This Episode
-The hyper-local hero effect
Social media ads don’t make you stand out the way YouTube ads do. Why do YouTube ads turn you into a local celebrity?
-Turn heads and open wallets
The whole point of direct response marketing is to elicit an action. How do you achieve this through YouTube?
-Why custom sequence ads work
The people who view your YouTube ads are at various stages of the buying journey. How do you create a structured journey and a cohesive narrative so you can build trust, awareness and ultimately drive action?
Host Bio
Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.