Fireside Chat with Nir Eyal - Driving Product Engagement for Public Good
Release Date: 07/25/2024
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NUS-ISS Ignite Podcast
In this episode of NUS-ISS Ignite, we dive into the world of digital presence and how leaders can elevate their impact in the digital space. We are joined by Mr. Kelvin Lee, Executive Director, head of Social Media of UOB, who shares his journey and actionable strategies for building a strong and secure digital presence. Hosted by Ms. Sharon Lau, Principal Lecturer & Consultant, Digital Strategy & Leadership Practice, NUS-ISS, this discussion uncovers valuable insights for current and aspiring digital leaders. Key topics covered include: • The importance of finding...
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In this episode, Dr. Leong Mun Kew, Director of Graduate Programmes at NUS-ISS together with Dr. Bernard Leong, adjunct lecturer at NUS-ISS delve into the dynamic world of generative AI covering : • The Evolution of Generative AI: Exploring advancements like ChatGPT and Google’s AI innovations. • Model Selection and Consolidation: Understanding the shift from choosing models to investing in impactful ones. • Responsible AI Ethics and Governance: Emphasising the importance of governance in AI usage • The Art of Prompting: Highlighting how effective prompting can enhance AI...
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In this episode Ankush Samant, Principal Lecturer & Consultant, Digital Innovation & Design Practice at NUS-ISS together with Karin Aue, Senior Lecturer, Division of Industrial Design at NUS College of Design and Engineering explore the growing significance of service design, covering touchpoints: The shift from human-centered to planet-centric design The integral role of service design in the sustainability and circular economy The power of collaboration and storytelling The transformative impact of AI on service design practices Singapore's exemplary public services and digital...
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Fireside Chat with Nir Eyal - Driving Product Engagement for Public Good
NUS-ISS Ignite Podcast
Amy Huang, Chief, Digital Products & Platforms Practice of NUS-ISS and Nir Eyal, author of Hooked and Indistractable, discussed how to build habit-forming products for public good using the "Hooked Model" (trigger, action, variable reward, investment). To overcome distractions. Nir emphasized the importance of understanding internal triggers, making time for focused work, hacking back external triggers, and making commitments to prevent distractions. The discussion covered various aspects of public good, including sustainability, education, and encouraging 'good' habits that aren't...
info_outlineAmy Huang, Chief, Digital Products & Platforms Practice of NUS-ISS and Nir Eyal, author of Hooked and Indistractable, discussed how to build habit-forming products for public good using the "Hooked Model" (trigger, action, variable reward, investment). To overcome distractions. Nir emphasized the importance of understanding internal triggers, making time for focused work, hacking back external triggers, and making commitments to prevent distractions. The discussion covered various aspects of public good, including sustainability, education, and encouraging 'good' habits that aren't inherently enjoyable. Nir addressed ethical implications of habit-forming products and highlighted opportunities for policy interventions to protect vulnerable groups from overly distracting products. Overall, the fireside chat provided insights on leveraging psychology for building positive habits for the public good. Email us at [email protected]