EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales
Release Date: 07/24/2025
EP 204 - Fall in Love with Short Form Video: Why Short Form Video Is No Longer Optional for Your Business
Brand Your Way to A Million
I'm so excited to kick off this "Fall in Love with Short Form Video" series! If you've been avoiding video or feeling frustrated with your results, this episode is your reset. I'm breaking down why short form video needs to be a non-negotiable part of your business strategy in 2026. This is not just another content task, but actual business infrastructure. Discovery is happening on video now, and if you're not showing up, you're intentionally choosing the harder path to growth. Let's get real about what video is actually supposed to do for your business. I'm sharing how short form video fits...
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EP 203 - What Your Audience Actually Wants to See in 2026
Brand Your Way to A Million
I've been deep in analysis mode lately, studying not just my own industry but content creators across platforms, trying to understand what audiences truly want in 2026. The biggest shift I'm seeing? People aren't consuming content just for information anymore. They want information plus perspective. They want to be told what matters, what to ignore, and what deserves their energy. In this episode, I break down the 5 things your audience actually wants to see from you in 2026. 1st is identity-confirming content. This goes beyond "five signs you're ready for X,"and actually mirrors your...
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EP 202 - How I'm 3Xing My Audience, Demand & Sales in 2026 (Without 3Xing My Workload)
Brand Your Way to A Million
I'm pulling back the curtain on exactly how I'm planning to 3X my audience, demand, and sales in 2026. I'm also getting real about what I'm stopping, what I'm changing, and what I'm doubling down on. I'll be honest, 2025 was a year of reflection for me. We officially crossed multiple 7 figures in the agency (which is wild to celebrate), but I also realized my growth has been slow and sustainable. And while that's not a bad thing, I'm ready to challenge myself to grow faster without burning out or 3xing my workload. I'm sharing the exact metrics I'm tracking: Audience quality over follower...
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EP 201 - Listen to This If You Want to Start a Fresh Social Media Account
Brand Your Way to A Million
It's the New Year and a lot of us are looking for a clean slate. So if you've been thinking about starting a fresh social media account, this episode is for you! Here's the thing: a new account is not magically going to fix problems that live in your brand identity, in your messaging, in your positioning. You don't need a new account, you need a new approach. When you think a new account will save you, that's just avoidance disguised as strategy. You may be feeling like your account doesn't represent who you are now or you've got a case of algorithm resentment. People often suspect...
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EP 200 - How to Find 'Your Thing' Online in 2026
Brand Your Way to A Million
If your audience can't really describe what you do from memory, your message is getting lost somewhere along the way. In 2026, it's time to find 'your thing,' and become unforgettable to your audience. 'Your thing' can be based in an identity, an idea, a format, or an experience. Whatever you choose should feel like a natural extension of your leadership style, not a box you get stuck in. Identity based "things" may look like the "feminine CEO," or the "celebrity of your niche." These are archetypes that your audience can automatically associate with you. An idea based approach may look more...
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EP 199 - The Art of Reinvention: How You're Going to Get People's Attention in the New Year
Brand Your Way to A Million
Your audience is the MOST receptive to changes right now. The tolerance for change is higher because people are reflecting on how they want to evolve too. Everyone's looking for something fresh to engage with in the new year, and now is your chance to deliver on that. Let's make sure you know how to communicate your ability to help them transform! People don't just buy new strategies in January, they want new identities. So how are we going to refine and elevate your message to reflect the 5 figure clients you want? I feel like the real risk of not taking the time to reinvent yourself...
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EP 198 - Positional Marketing Will Make You the No Brainer Solution For Your Dream Clients
Brand Your Way to A Million
Everyone is following the same content advice and it's creating a bottleneck in most people's marketing funnels. So how can you actually find what works best for you and your brand? We're seeing templated styles, over-education and under-positioning, and viral coaching loops. Let's break out of that cycle! Your marketing strategy doesn't need to be held at the whim of the algorithm. Like, sure, you need to get seen. But what is happening AFTER you get seen? Are you just going viral and going back into oblivion? We need to nail down your positional marketing to get you chosen over and...
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EP 197 - How You're Going to Nail Market Perception, Influence AND Demand This Year
Brand Your Way to A Million
If you’ve been feeling like the marketing world is moving at lightning speed, you’re not alone. So much has changed since I first launched my rebrand experience. Back then, it was all about helping people get their branding and visuals up to speed. But now? The game has totally shifted, and I’m excited to share what’s actually working in today’s market PLUS: a new offer! Just having a pretty website or some new photos isn’t enough anymore. Trust me, I’ve seen so many clients come in thinking a visual refresh would solve everything, but the real magic happens when you pair...
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EP 196 - Your Marketing Reinvention Plan for 2026 Beyond Hyped Up Trends
Brand Your Way to A Million
Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026. Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth: #1: Posting more often Quantity can only get you so far. If you're spending more...
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EP 195 - How the "Founder Archetype" Will Grow Your Audience
Brand Your Way to A Million
Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner? We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days. So there are 3 main types of posts that I want to expand on today: Big viral moments (brand awareness and brand reach) Mini viral moments (reaching adjacent communities) Micro-viral moments...
info_outlineEveryone's jumping on the lo-fi content trend thinking it means they can just post random photos from their camera roll, but they're actually sabotaging their sales without realizing it.
In this episode of Brand Your Way to a Million, I'm giving you the full debrief on lo-fi content—that trend where businesses are ditching polished brand shoots for behind-the-scenes, "real life" footage that looks like a business and influencer had a baby. While everyone's talking about how "effortless" this content is, I'm here to tell you that's complete BS.
I've been watching entrepreneurs completely misunderstand this trend, thinking lo-fi means lazy, unbranded, or just venting about their personal struggles as a sales tactic. But here's what they're missing: even when influencers look like they "didn't try," they're using high-quality cameras, strategic outfits, and intentional messaging. The Canon G7X didn't sell out because people wanted worse quality. It sold out because people wanted that effortless-but-actually-strategic look.
I'm breaking down why lo-fi content still needs to be branded, strategic, and yes—pretty. Because at the end of the day, people aren't just watching you for entertainment like they do with influencers. They're watching because they're considering paying you, and that changes everything about how you should approach this trend.
In this episode, we're chatting about:
• Why lo-fi content became popular
• The three non-negotiables that make Lo-Fi content convert
• The founder vs. influencer mistake
• The high-low strategy
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