Libsyn Directory

EP 197 - How You're Going to Nail Market Perception, Influence AND Demand This Year

Release Date: 12/18/2025

EP 198 - Positional Marketing Will Make You the No Brainer Solution For Your Dream Clients

Brand Your Way to A Million

Everyone is following the same content advice and it's creating a bottleneck in most people's marketing funnels. So how can you actually find what works best for you and your brand? We're seeing templated styles, over-education and under-positioning, and viral coaching loops. Let's break out of that cycle! Your marketing strategy doesn't need to be held at the whim of the algorithm. Like, sure, you need to get seen. But what is happening AFTER you get seen? Are you just going viral and going back into oblivion? We need to nail down your positional marketing to get you chosen over and...

EP 197 - How You're Going to Nail Market Perception, Influence AND Demand This Year

Brand Your Way to A Million

If you’ve been feeling like the marketing world is moving at lightning speed, you’re not alone. So much has changed since I first launched my rebrand experience. Back then, it was all about helping people get their branding and visuals up to speed. But now? The game has totally shifted, and I’m excited to share what’s actually working in today’s market PLUS: a new offer! Just having a pretty website or some new photos isn’t enough anymore. Trust me, I’ve seen so many clients come in thinking a visual refresh would solve everything, but the real magic happens when you pair...

EP 196 - Your Marketing Reinvention Plan for 2026 Beyond Hyped Up Trends

Brand Your Way to A Million

Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026. Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth: #1: Posting more often Quantity can only get you so far. If you're spending more...

EP 195 - How the "Founder Archetype" Will Grow Your Audience

Brand Your Way to A Million

Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner? We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days. So there are 3 main types of posts that I want to expand on today: Big viral moments (brand awareness and brand reach) Mini viral moments (reaching adjacent communities) Micro-viral moments...

EP 194 - How to Be Real Online: The Brand-Building Power of Strategic Vulnerability

Brand Your Way to A Million

Content vulnerability hangover is real, and it’s holding back countless entrepenuers from building authentic brands that truly connect. If you’ve ever felt exposed after sharing something personal, or found yourself stuck in a cycle of overthinking and perfectionism, you’re not alone. This episode dives deep into the emotional side of content creation, offering a roadmap for sharing your story in a way that feels both safe and strategic. We’ll explore the difference between connection stories and credibility stories, and why both are essential for a brand that resonates. You’ll learn...

EP 193 - Why Your Campaigns Are Getting Ignored (And How to Fix It for 2026)

Brand Your Way to A Million

You need to know what it takes to run a campaign that actually stands out in 2026. If you’ve ever felt like your launches are getting lost in the noise, or you’re stuck recycling the same old tactics with “meh” results, this episode is for you. I’m breaking down the shifts I’ve seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We’ll talk about why attention is harder to earn now, how audiences are getting...

EP 192 - The Step-By-Step Guide to Building a Successful Business Plan in 2026

Brand Your Way to A Million

It's time to sit down and make a plan for 2026! You might be thinking, "wow, this feels really early?" But truthfully, I think the best way to set yourself up for failure is to wait until the last moment to look ahead. I did this entire process during a travel day filled with delays. I promise, it's not as intense as it sounds! First, I want to reflect on the year you just had. What was your best month? What about your worst? When did you feel like your creative energy was flowing and how was that reflected in your revenue? What were your goals this year? Did you achieve them? After...

EP 191 - The Instagram Stories Strategy That Will Re-Engage Your Audience

Brand Your Way to A Million

Instagram stories are my favorite place to re-engage an audience. So today, I'm taking you through the strategies that actually work for me and my clients. Because here's the thing: the average story view rate drops 20% with every tap. So if you want your stories to drive people to your DMs and drive sales, you need to be intentional. Your stories aren't a place to talk at your audience. Instead, you want to chat with them. This looks like using the engagement tools Instagram provides and actually following through in the DMs, even if it's just one person that shows up at first....

EP 190 - Four Content Creation Problems You Can Address Before the End of the Year

Brand Your Way to A Million

If you're struggling to consistently create content that actually moves your business forward, this episode is for you. We're diving into the real reasons your content process might be stuck and how to finally break through. We explore the most common roadblocks that keep entrepreneurs and creators from showing up online: from overthinking and perfectionism to not having the right systems in place. You’ll learn why simply “trying harder” isn’t enough, and how mapping out logistics can turn intention into action. I've broken it down into 4 main areas where content creation typically...

EP 189 - How to Cut Your Content Creation Time in Half

Brand Your Way to A Million

Stop wasting time and finally get your content working for you! In this episode, I’m breaking down the exact method I use to cut my content creation time in half. No more blank slates, no more overthinking, just a system that actually fits your life and your goals. If you’re tired of feeling scattered or like you’re reinventing the wheel every month, this is your permission slip to do things differently. Let’s get honest: most of your content time is being eaten up by indecision and ad hoc ideas. I’ll show you how to ditch the chaos and build a content calendar that’s not just...

More Episodes

Just having a pretty website or some new photos isn’t enough anymore. Trust me, I’ve seen so many clients come in thinking a visual refresh would solve everything, but the real magic happens when you pair those visuals with a solid marketing strategy. My clients have gotten incredible results, not just by looking the part, but by really owning their message and showing up differently.

One thing I’ve noticed is that success comes down to 3 big things: how people see you, the influence you have, and the demand you create. I break down what each of those actually means, and why they matter so much if you want to stand out (and sell out) in your niche. Plus, I’m also super excited to introduce my newest offer, the Industry’s Choice!

The Industry's Choice is a 90-day marketing reinvention for entrepreneurs who are ready to shake things up and finally see their brand work for them. I walk you through exactly what’s included, from nailing your new positioning and content strategy to building a website that actually converts. My goal is to make sure you walk away with the clarity and confidence to show up as the only option in your space.

So if you’re thinking about your own marketing goals for the year ahead, this episode is for you. I want you to feel inspired to look at what’s working, what’s not, and how you can reinvent your approach. Enrollment for the Industry’s Choice opens soon, and I’d love to help you make your brand the one everyone’s talking about. Let’s do this together!

Connect with me:

Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry’s Choice https://h ighflierpowerhouse.com/industrys-choice

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you’ll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

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