EP 180 - The Content Audit That Changed Everything: 4 Elements Your Posts Are Missing
Release Date: 08/21/2025
EP 193 - Why Your Campaigns Are Getting Ignored (And How to Fix It for 2026)
Brand Your Way to A Million
You need to know what it takes to run a campaign that actually stands out in 2026. If you’ve ever felt like your launches are getting lost in the noise, or you’re stuck recycling the same old tactics with “meh” results, this episode is for you. I’m breaking down the shifts I’ve seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We’ll talk about why attention is harder to earn now, how audiences are getting...
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EP 192 - The Step-By-Step Guide to Building a Successful Business Plan in 2026
Brand Your Way to A Million
It's time to sit down and make a plan for 2026! You might be thinking, "wow, this feels really early?" But truthfully, I think the best way to set yourself up for failure is to wait until the last moment to look ahead. I did this entire process during a travel day filled with delays. I promise, it's not as intense as it sounds! First, I want to reflect on the year you just had. What was your best month? What about your worst? When did you feel like your creative energy was flowing and how was that reflected in your revenue? What were your goals this year? Did you achieve them? After...
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EP 191 - The Instagram Stories Strategy That Will Re-Engage Your Audience
Brand Your Way to A Million
Instagram stories are my favorite place to re-engage an audience. So today, I'm taking you through the strategies that actually work for me and my clients. Because here's the thing: the average story view rate drops 20% with every tap. So if you want your stories to drive people to your DMs and drive sales, you need to be intentional. Your stories aren't a place to talk at your audience. Instead, you want to chat with them. This looks like using the engagement tools Instagram provides and actually following through in the DMs, even if it's just one person that shows up at first....
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EP 190 - Four Content Creation Problems You Can Address Before the End of the Year
Brand Your Way to A Million
If you're struggling to consistently create content that actually moves your business forward, this episode is for you. We're diving into the real reasons your content process might be stuck and how to finally break through. We explore the most common roadblocks that keep entrepreneurs and creators from showing up online: from overthinking and perfectionism to not having the right systems in place. You’ll learn why simply “trying harder” isn’t enough, and how mapping out logistics can turn intention into action. I've broken it down into 4 main areas where content creation typically...
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EP 189 - How to Cut Your Content Creation Time in Half
Brand Your Way to A Million
Stop wasting time and finally get your content working for you! In this episode, I’m breaking down the exact method I use to cut my content creation time in half. No more blank slates, no more overthinking, just a system that actually fits your life and your goals. If you’re tired of feeling scattered or like you’re reinventing the wheel every month, this is your permission slip to do things differently. Let’s get honest: most of your content time is being eaten up by indecision and ad hoc ideas. I’ll show you how to ditch the chaos and build a content calendar that’s not just...
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EP 188 - How to Find Your 'Signature 4' Content Categories
Brand Your Way to A Million
If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you! The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche! We use the Signature 4...
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EP 187 - Why Your "Community" Is Actually Just an Audience (And How to Fix It)
Brand Your Way to A Million
If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots,...
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EP 186 - The Marketing Marathon: How I Create a Month of Marketing on All Platforms in 3 Days
Brand Your Way to A Million
If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting. I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I...
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EP 185 - The Media Mapping Method: How to Show Up on Multiple Platforms Without Burnout
Brand Your Way to A Million
If you're exhausted from trying to be everywhere online or frustrated that your content isn't converting despite being on multiple platforms, this episode is for you. And it might be the most important framework you implement this year! Today I'm introducing the Media Mapping Method, which is the evolution of my platform personalities framework that I shared almost 2 years ago. This isn't about working harder or creating more content. It's about working smarter by giving each platform or feature a specific role in moving people toward your conversion goals. The biggest mistake I see is people...
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EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work
Brand Your Way to A Million
If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things....
info_outlineIf you're creating content that feels like it's screaming into the void, getting minimal engagement, and not converting to sales, you're probably missing at least 1 of these 4 critical components.
Today, I'm breaking down the framework I use to evaluate every single piece of content before it goes live. And it's the same system that separates content that converts from content that flops.
Here's the thing: if you're approaching every piece of content thinking it needs to directly convert to a sale, you're setting yourself up for frustration and overwhelm. That's not how social media works, and it's definitely not how you build a sustainable content strategy that actually grows your business.
I recently went back through my own content and realized I was making some of these mistakes too. I looked at every post I've stopped to engage with, save, or share, and they all had these 4 elements. When I audited my own feed with this lens, I found only two posts that would have made me stop scrolling, and that explained everything about my reach and engagement.
This framework works whether you're creating carousels, reels, or any other format on Instagram. It's designed to move people through your social media funnel to whatever your actual conversion goal is: your email list, podcast, freebie, or YouTube channel. And the best part? Once you nail these four components, your content becomes evergreen and continues working for you long-term.
In today's episode, we're talking about:
- The captivating hook formula
- How to craft a clear message
- Creative format strategies
- Call-to-action variety
- Why captions aren't what they used to be