How to Photograph Wine and Whiskey: Lifestyle vs. Still Life Explained
Release Date: 05/05/2025
How to Photograph Wine and Whiskey: Lifestyle vs. Still Life Explained
Frame the Flavor Podcast
Whether you've got a small-batch whiskey or a snazzy Italian wine that you're ready to share, the right visuals can make or break a brand’s connection with its audience. In this episode of Frame the Flavor, we're breaking down one of the most common questions I get from brands and photographers alike: Should I use lifestyle photography or still shots for product photography? Spoiler alert: the answer isn’t one-size-fits-all. I'm diving into what each style brings to the table—and which one actually performs better depending on your brand goals, audience, and where you’re showing up...
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Make It POP Not FLOP: 5 Tricks for Elevating Your Rosé Wine Photos
Frame the Flavor Podcast
Rosé season is here - and your photos should feel as fresh, crisp, and intentional as the wine itself. Whether you're a photographer, content creator, or creative director styling wine for brand shoots, this episode is packed with actionable tips for capturing rosé the right way. I’m sharing five of my go-to techniques for photographing rosé that consistently elevate the final image - without needing an over-the-top setup. From getting the lighting just right, to working with the natural color of the vintage, to avoiding common mistakes like rapid temperature shifts or the wrong glassware...
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THESE Are The Top 5 Italian Rosé Wines You Need to Try This Summer
Frame the Flavor Podcast
Rosé all day? Don’t mind if I do. In this episode of Frame the Flavor, we’re swirling our way through Italy’s best rosé wines of 2025—from crisp, coastal beauties to bold bottles with a splash of sass. I’m sharing my top five Italian rosés (aka rosati), diving into how they’re made, what gives them that gorgeous pink hue, and exactly what you can expect from their flavor profiles. Spoiler alert: there’s one that tastes like a Mediterranean sunset. Whether you're a seasoned sipper or just getting flirty with your first glass, this episode is your passport to the prettiest pours...
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Micro-Expressions Can MAKE or BREAK Your Marketing. Here's Why:
Frame the Flavor Podcast
In this episode of Frame the Flavor, I'm breaking down how listening to a podcast with Vanessa Van Edwards and reading her books completely transformed the way I approach brand photography. We're discussing how her insights into human behavior and body language have influenced how I pose people and photograph products during brand shoots for my clients, and how brands are "speed dating" their potential customers online. Whether you’re a photographer, a marketer, or simply someone interested in the psychology of nonverbal communication, this episode will offer practical takeaways to improve...
info_outlineWhether you've got a small-batch whiskey or a snazzy Italian wine that you're ready to share, the right visuals can make or break a brand’s connection with its audience. In this episode of Frame the Flavor, we're breaking down one of the most common questions I get from brands and photographers alike: Should I use lifestyle photography or still shots for product photography?
Spoiler alert: the answer isn’t one-size-fits-all.
I'm diving into what each style brings to the table—and which one actually performs better depending on your brand goals, audience, and where you’re showing up online. From romantic vineyard scenes that feel like they're straight out of a movie to moody bar moments, polished product close-ups on a clean background, or something with a little more flair, this episode gets into the details on how to use visual storytelling as a strategic tool for brands.
The Key Takeaways:
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The primary differences between lifestyle vs. still life product photography
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When to use each photo style based on your audience and brand values
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Why mixing both styles might be the most powerful approach for your brand
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Photography tips for keeping your visuals on-brand and conversion-driven
Whether you’re curating your next photoshoot or building a new website, this episode will help you frame your bottles—and your brand—in a way that sells and tells a story. Which is kind of the whole point, right?
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