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#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech

Making Sense of Martech

Release Date: 08/29/2023

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Making Sense of Martech

From third-party to first-party: Building a better data foundation

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Making Sense of Martech

Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.

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Making Sense of Martech

Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024

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Making Sense of Martech

A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.

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#65 | Rohit Maheswaran on the shifting sands of attribution show art #65 | Rohit Maheswaran on the shifting sands of attribution

Making Sense of Martech

A conversation with Rohit Maheswaran.

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#64 | Cory Munchbach on the life of a Martech CEO show art #64 | Cory Munchbach on the life of a Martech CEO

Making Sense of Martech

A conversation with Cory Munchbach.

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#63 | Chris Baker on the promise and peril of Generative AI for marketing show art #63 | Chris Baker on the promise and peril of Generative AI for marketing

Making Sense of Martech

A conversation with Chris Baker.

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#62 | Lauren Maffeo on designing data governance for good show art #62 | Lauren Maffeo on designing data governance for good

Making Sense of Martech

A conversation with Lauren Maffeo.

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#61 | Ari Paparo on the fool’s errand of media show art #61 | Ari Paparo on the fool’s errand of media

Making Sense of Martech

A conversation with Ari Paparo.

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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance show art #60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance

Making Sense of Martech

A collaboration with Kerry Guard.

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A conversation with Josh Manion.


In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call “data assurance”.

In this episode we talk aboutVaultJS’ approach to building privacy-positive tech in the Martech and Adtech space, what data assurance is, data leakage horror stories, and the current state of data monitoring in the Martech industry.