#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
Release Date: 08/15/2023
TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
Making Sense of Martech
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
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#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
A conversation with Rohit Maheswaran.
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#64 | Cory Munchbach on the life of a Martech CEO
Making Sense of Martech
A conversation with Cory Munchbach.
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
Making Sense of Martech
A conversation with Chris Baker.
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#62 | Lauren Maffeo on designing data governance for good
Making Sense of Martech
A conversation with Lauren Maffeo.
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#61 | Ari Paparo on the fool’s errand of media
Making Sense of Martech
A conversation with Ari Paparo.
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Alexandra Theriault.
In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player.
Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP accelerator. Complementary to the CDP and accelerating that into Adtech use cases.
In this episode, we talk about why Lotame has decided to step into the Martech world with the Spherical platform, the role of first-party data in a post third-party-cookie world, how identity is changing in Adtech and if we’ll start to see a divergence or paid and owned focused CDPs.
- Go here for show notes, links, and resources.
- Follow Juan Mendoza on LinkedIn and Twitter.
- Listen on Apple, Spotify, Google, and everywhere else.
- You can find Alex on LinkedIn .